Undergraduate Catalog

Co-Major of Strategic and Business Communication

The Co-Major of Strategic and Business Communication offers a highly focused and streamlined curriculum for students interested in careers of strategic business communication, an integrated industry of marketing, public relations, advertising and digital communication, in businesses and non-profit organizations. Students with the co-major will develop both a solid and well-rounded foundation of business acumen and specialized and professional skills in strategic communication.

Students of the Co-Major in Strategic and Business Communication will take the following courses (total 82-88 credits)

Strategic Communication Major Core Courses (30-32 credits):

  • STCM 111 Introduction to Journalism and Mass Media (4 credits)
  • STCM 234 Principles of Strategic Communication (4 credits)
  • STCM 244 Research, Measurement, and Evaluation (4 credits)
  • STCM 344 Writing for Strategic Communication (4 credits)
  • STCM 346 Digital Content and Strategy in Strategic Communication (4 credits)
  • STCM 380 Ethics in Strategic Communication (4 credits)
  • STCM 476 Experiential Learning (2 or 4 credits)
  • STCM 480 Capstone: Strategic Communication Campaigns (4 credits)

Business Communication Courses (32-36 credits):

  • ACCT 100 Principles of Accounting I (4 credits)
  • ACCT 200 Principles of Accounting II (2 credits)
  • BETH 300 Ethical Principles in Business (2 credits)
  • BLAW 300 Law for Business Leaders I (2 credits)
  • BUSN 100 Business for the Common Good (2 credits)
  • BUSN 200 Business Learning through Service (0 credits)
  • ENTR 100 Introduction to Entrepreneurship & Innovation (2 credits)
  • FINC 310 Core Financial Management (2 credits)
  • MGMT 200 Working Skillfully in Organizations (2 credits)
  • MKTG 200 Introduction to Marketing (2 credits)
  • MKTG 201 Application in Marketing (2 credits)
  • MKTG 320 Integrated Marketing Communications (4 credits)
  • OPMT 200 Operations & Supply Chain Management (2 credits)
  • BUSN 202 MS Excel Business Applications (0 credits)
    or CISC 200 Intro to Computer Technology & Business Applications (4 credits)

Plus four additional credits from the following courses (4 credits):

  • BLAW 313 Essentials of Intellectual Property Law (2 credits)
  • MGMT 367 Leading and Managing Change (2 credits)
  • MKTG 340 Marketing Research (4 credits)
  • MKTG 370 Consumer Behavior (4 credits)
  • MKTG 380 Digital Marketing (4 credits)
  • MKTG 390 Marketing Strategy (4 credits)

Allied Courses: (20 credits)

Twelve credits from the following (12 credits). Note: STAT 220 should be completed by the end of the sophomore year. Transfer students who have not had an equivalent course must complete this course by the end of their first semester, junior year.

  • ECON 251 Principles of Macroeconomics (4 credits)
  • ECON 252 Principles of Microeconomics (4 credits)
  • STAT 220 Statistics I (4 credits)
Plus four credits from the following (4 credits)

Note: The math requirement must be completed by the end of the sophomore year.

  • MATH 101 Finite Mathematics (4 credits)
  • MATH 109 Calculus with Review II (4 credits)
  • MATH 111 Calculus for Business and Social Science (4 credits)
  • MATH 113 Calculus I (4 credits)
Plus four credits from the following (4 credits)
  • STCM 250 Science, Media, and Social Impact (4 credits)
  • STCM 260 Corporate Communication  (4 credits)
  • STCM 360 Brand Reputation and Crisis Management (4 credits)
  • COMM100 Public Speaking (4 credits)
  • COMM105 Communication in the Workplace (4 credits)
  • COMM 212 Communication Criticism (4 credits)
  • COMM 220 Interpersonal Communication (4 credits)
  • COMM 244 Sport Communication (2 credits)
  • COMM 246 Building Communication Skills Through Improvisation (2 credits)
  • COMM 274 Small Group Communication (4 credits)
  • COMM 320 Organizational Communication (4 credits)
  • COMM 366 Persuasion & Social Influence (4 credits)
  • COMM 370 Intercultural Communication (4 credits)
  • DIMA/JOUR 232 Visual Media in Theory and Practice ( 4 credits)
  • DIMA/JOUR 240 Digital Imagery and Sound (4 credits)
  • DIMA 358 Web Design (4 credits)