Concentration in Business Communication
There is an increasingly widespread desire within the business community for improved communication, from face-to-face and mass communication, with both internal and external audiences. The concentration in business communication is designed to provide students a firm understanding of business fundamentals, plus background knowledge and for professional skills necessary to contribute to both corporate and marketing communication.
In addition to the general core courses required of all business majors, students who elect this concentration take four additional courses that focus on fundamentals and facets of business communication, selected with the guidance of their adviser. These courses can allow for specific interest in corporate or marketing communication, or provide a broad preparation for both. Allied and required courses in this concentration have been selected to provide supporting skills in writing, presentation, and managing information and data for reporting in professional roles.
Electives will provide deeper dives into the strategies and tactics necessary to support the mission of any organization in roles requiring professional communicators with business acumen to contribute to marketing communication and general corporate reputation management.
Business Core Courses:
BUSN 100: Business for the Common Good (2 credits)
- ENTR 100: Introduction to Entrepreneurship & Innovation (2 credits)
- ACCT 100: Principles of Accounting I (4 credits)
- BUSN 200: Business Learning Through Service (0 credit)
- ACCT 200: Principles of Accounting II (2 credits)
- OPMT 300: Operations & Supply Chain Management (2 credits)
- FINC 310: Core Financial Management (2 credits)
- MKTG 200: Introduction to Marketing (2 credits)
- MGMT 200: Working Skillfully in Organizations (2 credits)
- BLAW 300: Law for Business Leaders I (2 credits)
- BETH 300: Ethical Principles in Business (2 credits)
Note: The required core business courses (BUSN 100, ENTR 100, ACCT 100, ACCT 200, BUSN 200, FINC 310, OPMT 300, MKTG 200, MGMT 200, BETH 300, BLAW 300) must be completed by the end of the sophomore year. Transfer students who have not had an equivalent course must complete these courses by the end of their first semester, junior year.
Elective Courses in Business Core
- Ten credits from undergraduate courses with designations ACCT / BETH / BLAW / ENTR / FINC / MGMT /MKTG / OPMT / REAL. These credits may be taken in courses within the department of the student’s business concentration. Transfer credits with these designations must be at the 300 level or above.
MKTG 201 Application in Marketing (2 credits)
- MKTG 320 Integrated Marketing Communications (4 credits)
- MGMT 480: Strategic Management (4 credits)
- COJO 111 Intro to COJO I (4 credits) (if not previously taken) or COJO 112 Intro to COJO II
- BUSN 202 MS Excel Business Applications (0 credits)
or CISC 200 Intro to Computer Technology & Business Applications (4 credits)
- Plus 8 additional credits from the following courses (At least 4 Credits from COJO):
- COJO 211 Communication Inquiry (4 credits)
- COJO 212 Rhetorical Criticism (4 credits)
- COJO 220 Interpersonal Communication (4 credits)
- COJO 232 Visual Communication ( 4 credits)
- COJO 234 Principles of Strategic Communication (4 Credits)
- COJO 240 Digital Imagery & Sound (4 credits)
- COJO 258 Writing/Designing for the Web (4 Credits)
- COJO 274 Small Group Communication (4 credits)
- COJO 320 Organizational Communication (4 credits)
- COJO 344 Writing for Strategic Communication (4 Credits – Prereq. COJO 234)
- COJO 366 Persuasion (4 credits)
- MGMT 367: Leading and Managing Change (2 credits)
- MKTG 340 Marketing Research (4 credits)
- MKTG 370 Consumer Behavior (4 credits)
- MKTG 380 Digital Marketing (4 credits)
- MKTG 390 Marketing Strategy (4 credits)
- BLAW 313 Essentials of Intellectual Property Law (2 credits)
- Other approved COJO or MKTG courses
- ECON 251 Principles of Macroeconomics (4 credits)
- ECON 252 Principles of Microeconomics (4 credits)
- STAT 220 Statistics I (4 credits)
Note: STAT 220 should be completed by the end of the sophomore year. Transfer students who have not had an equivalent course must complete this course by the end of their first semester, junior year.
Plus four credits from the following:
- MATH 101 Finite Mathematics (4 credits)
- MATH 109 Calculus with Review II (4 credits)
- MATH 111 Calculus for Business and Social Science (4 credits)
- MATH 113 Calculus I (4 credits)
Note: The math requirement must be completed by the end of the sophomore year.
Plus four credits from the following:
- COJO 100 Public Speaking (4 credits)
- COJO 105 Communication in the Workplace (4 credits)
- COJO 370 Intercultural Communication (4 credits)