Concentration in Business Communication
There is an increasingly widespread desire within the business community for improved communication, from face-to-face and mass communication, with both internal and external audiences. The concentration in business communication is designed to provide students a firm understanding of business fundamentals, plus background knowledge and for professional skills necessary to contribute to both corporate and marketing communication.
In addition to the general core courses required of all business majors, students who elect this concentration take additional courses that focus on fundamentals and facets of business communication, selected with the guidance of their adviser. These courses can allow for specific interest in corporate or marketing communication, or provide a broad preparation for both. Allied and required courses in this concentration have been selected to provide supporting skills in writing, presentation, and managing information and data for reporting in professional roles.
Electives will provide deeper dives into the strategies and tactics necessary to support the mission of any organization in roles requiring professional communicators with business acumen to contribute to marketing communication and general corporate reputation management.
Business Core Courses:
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BUSN 100: Business for the Common Good (2 credits)
- ENTR 100: Introduction to Entrepreneurship & Innovation (2 credits)
- ACCT 100: Principles of Accounting I (4 credits)
- BUSN 200: Business Learning Through Service (0 credit)
- ACCT 200: Principles of Accounting II (2 credits)
- OPMT 300: Operations & Supply Chain Management (2 credits)
- FINC 310: Core Financial Management (2 credits)
- MKTG 200: Introduction to Marketing (2 credits)
- MGMT 200: Working Skillfully in Organizations (2 credits)
- BLAW 300: Law for Business Leaders I (2 credits)
- BETH 300: Ethical Principles in Business (2 credits)
Note: The required core business courses (BUSN 100, ENTR 100, ACCT 100, ACCT 200, BUSN 200, FINC 310, OPMT 300, MKTG 200, MGMT 200, BETH 300, BLAW 300) must be completed by the end of the sophomore year. Transfer students who have not had an equivalent course must complete these courses by the end of their first semester, junior year.
Elective Courses in Business Core
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Ten credits from undergraduate courses with designations ACCT / BETH / BLAW / BUAN / BUID / ENTR / FINC / IBUS / MGMT / MKTG / OPMT / REAL. These credits may not fulfill any required concentration credits unless you have more than one business concentration. These credits may be taken in courses within the department of the student’s business concentration. Transfer credits with these designations must be at the 300 level or above.
Concentration Courses:
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MKTG 201 Application in Marketing (2 credits)
- MKTG 320 Integrated Marketing Communications (4 credits)
- BCOM 435: Management Priorities and the Business Communicator (4 credits)
- JOUR/DIMA/STCM 111 Introduction to Mass Media (4 credits)
- BUSN 202 MS Excel Business Applications (0 credits)
or CISC 200 Intro to Computer Technology & Business Applications (4 credits)
Plus 8 additional credits from the following courses (at least 4 credits from STCM or JOUR or COMM):
- STCM 234 Principles of Strategic Communication (4 credits)
- STCM 344 Writing for Strategic Communication (4 credits – Prereq STCM 234)
- JOUR 258 Writing/Designing for the Web (4 credits)
- COMM 370 - Intercultural Communication (4 credits)
- MGMT 367: Leading and Managing Change (2 credits)
- MKTG 340 Marketing Research (4 credits)
- MKTG 370 Consumer Behavior (4 credits)
- MKTG 380 Digital Marketing (4 credits)
- MKTG 390 Marketing Strategy (4 credits)
- BLAW 313 Essentials of Intellectual Property Law (2 credits)
- MKTG topics courses, as approved (2 – 4 credits)
Allied Requirements:
- ECON 251 Principles of Macroeconomics (4 credits)
- ECON 252 Principles of Microeconomics (4 credits)
- STAT 220 Statistics I (4 credits)
Note: STAT 220 should be completed by the end of the sophomore year. Transfer students who have not had an equivalent course must complete this course by the end of their first semester, junior year.
Plus four credits from the following:
- MATH 101 Finite Mathematics (4 credits)
- MATH 109 Calculus with Review II (4 credits)
- MATH 111 Calculus for Business and Social Science (4 credits)
- MATH 113 Calculus I (4 credits)
Note: The math requirement must be completed by the end of the sophomore year.
Plus four credits from the following:
- COMM 100 Public Speaking (4 credits)
- COMM 105 Communication in the Workplace (4 credits)
- COMM 320 Organizational Communication (4 credits)
- COMM 370 Intercultural Communication (4 credits)
Accounting Undergraduate Courses
| Course Number | Title | Credits | |
|---|---|---|---|
| BCOM 435 | Mgmt Priorities and BCOM | 4 | |
| Description of course Mgmt Priorities and BCOM : | This course is designed to develop greater insight into the relationship between communicators and management and leadership. By understanding the mindset of senior leaders and managers through a series of texts, case histories, articles, and classroom discussion, students will develop an understanding of the many variables and considerations linking communication strategy to organizational in decision making. In addition to understanding the mindset and priorities of senior leadership and management, students will learn and review a variety of communications strategies and tactics that can be employed to best meet the unique needs of a situation and thereby effectively contribute to communication necessary to organizational success, as seen by senior level leadership. Prerequisite: Senior standing, MKTG 201 & 320, plus one JOUR/DIMA/STCM 2XX or higher. | ||
| BCOM 476 | Experiential Learning | 1 TO 4 | |
| Description of course Experiential Learning : | No description is available. | ||