Business Communication

There is an increasingly widespread desire within the business community for improved communication, from face-to-face and mass communication, with both internal and external audiences. The concentration in business communication is designed to provide students a firm understanding of business fundamentals, plus background knowledge and for professional skills necessary to contribute to both corporate and marketing communication.

In addition to the general core courses required of all business majors, students who elect this concentration take additional courses that focus on fundamentals and facets of business communication, selected with the guidance of their adviser. These courses can allow for specific interest in corporate or marketing communication, or provide a broad preparation for both. Allied and required courses in this concentration have been selected to provide supporting skills in writing, presentation, and managing information and data for reporting in professional roles.

Electives will provide deeper dives into the strategies and tactics necessary to support the mission of any organization in roles requiring professional communicators with business acumen to contribute to marketing communication and general corporate reputation management.

Overview of the Business Communication degre

Learn about the Opus Undergraduate Experience

Business Core Courses:

• BUSN 100: Business for the Common Good (2 credits)
• ENTR 100: Introduction to Entrepreneurship & Innovation (2 credits)
• ACCT 100: Principles of Accounting I (4 credits)
• BUSN 200: Business Learning Through Service (0 credit)
• ACCT 200: Principles of Accounting II (2 credits)
• OPMT 200: Operations & Supply Chain Management (2 credits)
• FINC 310: Core Financial Management (2 credits)
• MKTG 200: Introduction to Marketing (2 credits)
• MGMT 200: Working Skillfully in Organizations (2 credits)
• BLAW 300: Law for Business Leaders I (2 credits)
• BETH 300: Ethical Principles in Business (2 credits)

Note: The MATH requirement, STAT 220, and the business core courses are ideally completed by the end of the second year of study as to not impede degree progress. Transfer students must complete the core/allied coursework ASAP. All students considering a major in business should inform their advisor early in their college career.

Transfer credits with these designations must be at the 300 level or above.

Elective Courses in Business Core:

• 8 additional credits in the Opus College of Business. These credits may be taken in courses within the department of the student's business major. Transfer credits with these designations must be at the 300 level or above.

Allied Courses:

• COMM 370 Intercultural Communication (4 credits)
• ECON 251 Principles of Macroeconomics (4 credits)
• ECON 252 Principles of Microeconomics (4 credits)
• DASC 120 Intro to Computational Statistics (4 credits)

Plus 4 credits from the following:

• MATH 101 Finite Mathematics (4 credits)
• MATH 109 Calculus with Review II (4 credits)
• MATH 111 Calculus for Business and Social Science (4 credits)
• MATH 113 Calculus I (4 credits)

Major Courses:

• MKTG 201 Application in Marketing (2 credits)
• MKTG 320 Integrated Marketing Communications (4 credits)
• BCOM 435 Management Priorities and the Business Communicator
• JOUR/DIMA/STCM 111 Intro to Mass Media (4 credits)
• BUSN 202 MS Excel Business Applications (0 credits) or CISC 200 Intro to Comp. Tech. & Business Applications (4 credits)
• STCM 344 Writing for Strategic Communication (4 credits - prerequisite: STCM 234/MKTG 320)

Electives:

4 credits to be chosen from the following (STCM/DIMA):

• STCM 234 Principles of Strategic Comm (4 credits)
• DIMA 232 Visual Media Theory & Practice (4 credits)
• DIMA 258 Writing and Designing for the Web (4 credits)

4 credits to be chosen from the following (Business):

• MGMT 367 Leading & Managing Change (2 credits)
• MKTG 235 Persuasion in Business (2 credits)
• MKTG 280 Digital Marketing Fundamentals (2 credits)
• MKTG 315 Event Management (4 credits)
• MKTG 340 Marketing Research (4 credits)
• MKTG 370 Consumer Behavior (4 credits)
• MKTG 380 Digital Marketing (4 credits)
• MKTG 390 Marketing Strategy (4 credits)
• BLAW 313 Essentials of Intellectual Property Law (2 credits)
• MKTG topics courses, as approved (2-4 credits)