With the St. Thomas Marketing Management concentration, you’ll learn how to critically evaluate the global marketing environment and identify strategic opportunities and challenges. You’ll know how to leverage research, competitive analysis, market segmentation and target marketing to retain existing customers and attract new ones.
Our curriculum includes core business courses as well as specialized classes to develop your marketing expertise. Our highly engaged faculty and small class sizes ensure that you receive plenty of individual attention, and your faculty advisor supports and guides your student journey. Major in Marketing Management at St. Thomas, and take your first step into this exciting, fulfilling field.
As an undergraduate Marketing Management major, you’re required to take core courses, concentration courses related to your major, and allied courses, which take place outside of the Opus College of Business.
Marketing Management Program Courses
ACCT 100 Principles of Accounting I
BUSN 100 Business for the Common Good
ENTR 100 Introduction to Entrepreneurship & Innovation
Allied courses in economics, math, and statistics.
ACCT 200 Principles of Accounting II
BETH 300 Ethical Principles in Business
BLAW 300 Law for Business Leaders I
BUSN 200 Business Learning Through Service
FINC 310 Core Financial Management
MGMT 200 Working Skillfully in Organizations
MKTG 200 Introduction to Marketing
MKTG 201 Application in Marketing
OPMT 300 Operations and Supply Chain Management
At the end of your sophomore year, you’ll declare a business major. As a junior and senior, you’ll take courses specific to your chosen concentration as well as business electives. And, if you choose to study abroad, you’ll likely do so sometime during year 3 or 4.
In addition to your major courses, you’ll also take courses in the St. Thomas Core Curriculum throughout your four years.
St. Thomas maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.
As an undergraduate Marketing Management major, you’re required to take core courses, concentration courses related to your major, and allied courses, which take place outside of the Opus College of Business.
Marketing Management Program Courses
ACCT 100 Principles of Accounting I
BUSN 100 Business for the Common Good
ENTR 100 Introduction to Entrepreneurship & Innovation
Allied courses in economics, math, and statistics.
ACCT 200 Principles of Accounting II
BETH 300 Ethical Principles in Business
BLAW 300 Law for Business Leaders I
BUSN 200 Business Learning Through Service
FINC 310 Core Financial Management
MGMT 200 Working Skillfully in Organizations
MKTG 200 Introduction to Marketing
MKTG 201 Application in Marketing
OPMT 300 Operations and Supply Chain Management
At the end of your sophomore year, you’ll declare a business major. As a junior and senior, you’ll take courses specific to your chosen concentration as well as business electives. And, if you choose to study abroad, you’ll likely do so sometime during year 3 or 4.
In addition to your major courses, you’ll also take courses in the St. Thomas Core Curriculum throughout your four years.
St. Thomas maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.
Students studying marketing management have many opportunities to apply theory to real-world problems and to interact with marketing professionals, in and out of the classroom.
Gino Giovannelli created Miles Interactive in 2006 to help clients identify how to best leverage the Internet to delight customers and maximize business success. Prior to launching Miles Interactive, Giovannelli served as Vice President of Carlson Interactive, an interactive agency within Carlson Companies.
Nakeisha Lewis’s primary research interest focuses on the intersection of popular culture and marketing communication, with an emphasis on urban and multicultural markets.
Jamal Al-Khatib is a professor of marketing and the director of the Small Business Institute. The Small Business Institute leverages St. Thomas business faculty and students to provide exceptional consulting services to local businesses.
There is more to learn about St. Thomas; including our ranking as a Best Value School by U.S. News & World Report, the many classroom and extracurricular activities that will be part of your student experience and so much more. Schedule a visit to see our beautiful campus or start your application today.