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Marketing Management

Become a Skilled, Innovative Marketer

With the St. Thomas Marketing Management concentration, you’ll learn how to critically evaluate the global marketing environment and identify strategic opportunities and challenges. You’ll know how to leverage research, competitive analysis, market segmentation and target marketing to retain existing customers and attract new ones.

Our curriculum includes core business courses as well as specialized classes to develop your marketing expertise. Our highly engaged faculty and small class sizes ensure that you receive plenty of individual attention, and your faculty advisor supports and guides your student journey. Major in Marketing Management at St. Thomas, and take your first step into this exciting, fulfilling field.

Program Overview

  • Course Requirements
  • Four-Year Plan
  • Degree Awarded
  • Tutoring
  • Internships
  • As an undergraduate Marketing Management major, you’re required to take core courses, concentration courses related to your major, and allied courses, which take place outside of the Opus College of Business.

    Marketing Management Program Courses

     

     

    Year 1

    ACCT 100 Principles of Accounting I
    BUSN 100 Business for the Common Good
    ENTR 100 Introduction to Entrepreneurship & Innovation
    Allied courses in economics, math, and statistics.

    Year 2

    ACCT 200 Principles of Accounting II
    BETH 300 Ethical Principles in Business
    BLAW 300 Law for Business Leaders I
    BUSN 200 Business Learning Through Service
    FINC 310 Core Financial Management
    MGMT 200 Working Skillfully in Organizations
    MKTG 200 Introduction to Marketing
    OPMT 300 Operations and Supply Chain Management

    Years 3 & 4

    At the end of your sophomore year, you’ll declare a business major. As a junior and senior, you’ll take courses specific to your chosen concentration as well as business electives. And, if you choose to study abroad, you’ll likely do so sometime during year 3 or 4.

    In addition to your major courses, you’ll also take courses in the St. Thomas Core Curriculum throughout your four years.

    Students who complete this coursework receive a BA in Business Administration with a concentration in Marketing Management.
    Your professor is always available to help you with your coursework. If you need extra help with your core courses in accounting, finance, or operations, free tutors are also available. Whether you’re stuck on an assignment or want help preparing for an exam, our tutors are always glad to work with you. You can schedule a 30-minute one-on-one appointment, or drop in during open hours.
    St. Thomas maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.

    Course Requirements

    As an undergraduate Marketing Management major, you’re required to take core courses, concentration courses related to your major, and allied courses, which take place outside of the Opus College of Business.

    Marketing Management Program Courses

     

     

    Four-Year Plan

    Year 1

    ACCT 100 Principles of Accounting I
    BUSN 100 Business for the Common Good
    ENTR 100 Introduction to Entrepreneurship & Innovation
    Allied courses in economics, math, and statistics.

    Year 2

    ACCT 200 Principles of Accounting II
    BETH 300 Ethical Principles in Business
    BLAW 300 Law for Business Leaders I
    BUSN 200 Business Learning Through Service
    FINC 310 Core Financial Management
    MGMT 200 Working Skillfully in Organizations
    MKTG 200 Introduction to Marketing
    OPMT 300 Operations and Supply Chain Management

    Years 3 & 4

    At the end of your sophomore year, you’ll declare a business major. As a junior and senior, you’ll take courses specific to your chosen concentration as well as business electives. And, if you choose to study abroad, you’ll likely do so sometime during year 3 or 4.

    In addition to your major courses, you’ll also take courses in the St. Thomas Core Curriculum throughout your four years.

    Degree Awarded

    Students who complete this coursework receive a BA in Business Administration with a concentration in Marketing Management.

    Tutoring

    Your professor is always available to help you with your coursework. If you need extra help with your core courses in accounting, finance, or operations, free tutors are also available. Whether you’re stuck on an assignment or want help preparing for an exam, our tutors are always glad to work with you. You can schedule a 30-minute one-on-one appointment, or drop in during open hours.

    Internships

    St. Thomas maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.

    Where practice and theory meet

    Students studying marketing management have many opportunities to apply theory to real-world problems and to interact with marketing professionals, in and out of the classroom.

    Two students work on exercises on a whiteboard in the Innovation Space in the Facilities and Design Center.

    Hands-on experience in the classroom

    Multiple marketing courses at St. Thomas involve engagement with local businesses. In the marketing capstone, Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. The Integrated Marketing Communications and Sports Marketing elective courses also provide students with opportunities to engage with real-world clients.
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    International Marketing: Emerging Markets of Argentina & Brazil

    The marketing department offers an elective course in select January terms in Argentina and Brazil. This engaging study abroad experience has exposed students to principles of international marketing and provided practice with decision-making in an international environment. Students in the course apply theory through case study analysis and meetings with executives in multiple industries and types of businesses.
    A student smiles while working on a group project during an undergraduate Opus College of Business class.

    Tommie Marketing Club

    The Tommie Marketing Club promotes member involvement through speakers, fieldtrips, community service, career development, and social events. Members have the opportunity to gain valuable information about various roles in marketing and to grow their network within the Twin Cities. There are also annual opportunities to join the club’s executive board to practice and develop leadership competencies.
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    Career Opportunities

    Marketing Management majors often go on to work in these fields:
    • Sales
    • Advertising
    • Public Relations
    • Market Research
    • Retail
    • Digital Marketing
    • Special Events
    • Data Analysis
    • Product Management
    • New Product Development

    Scholarships

    GHR Fellows Program

    GHR Fellows receive:
    • Full tuition and fees for four years (and may, pending demonstrated financial need, receive grant funds that cover room and board at St. Thomas)
    • A fully funded J-Term study abroad experience
    • Professional coaching and mentorship
    • Networking opportunities with Fortune 500 business executives and community leaders
    Learn more

    Scholarships

    Fauth Business Scholarships

    The Opus College of Business awards this competitive scholarship to incoming students who intend to major in Business. Each year, up to four $10,000/year scholarships are awarded.
    Learn more

    Learning Through Service: Business 200

    We believe that businesses need to be socially responsible in the communities where they operate. All undergraduate business majors and minors are required to complete BUSN 200, a zero-credit, tuition-free course that includes 40 hours of community service and a series of reflective seminars. This service learning helps you grow into a highly principled global business professional, and an effective and ethical leader who’s prepared to make positive contributions in both your profession and community.

    St. Thomas Career Services

    The experts in the Career Development Center can help you find internships, develop job hunting skills, and put you in touch with business leads—both alumni and St. Thomas connections in the broader Twin Cities business scene. We can help you:
    • Clarify your strengths and how they relate to majors and career fields
    • Map out a career plan
    • Create your résumé and prepare for interviews
    • Look for internships and jobs