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Marketing Management

Become a Skilled, Innovative Marketer

With the St. Thomas Marketing Management concentration, you’ll learn how to critically evaluate the global marketing environment and identify strategic opportunities and challenges. You’ll know how to leverage research, competitive analysis, market segmentation and target marketing to retain existing customers and attract new ones.

Our curriculum includes core business courses as well as specialized classes to develop your marketing expertise. Our highly engaged faculty and small class sizes ensure that you receive plenty of individual attention, and your faculty advisor supports and guides your student journey. Major in Marketing Management at St. Thomas, and take your first step into this exciting, fulfilling field.

Program Overview

  • Course Requirements
  • Four-Year Plan
  • Degree Awarded
  • Tutoring
  • Internships
  • As an undergraduate Marketing Management major, you’re required to take core courses, concentration courses related to your major, and allied courses, which take place outside of the Opus College of Business.

    Marketing Management Program Courses

     

     

    Year 1

    ACCT 100 Principles of Accounting I
    BUSN 100 Business for the Common Good
    ENTR 100 Introduction to Entrepreneurship & Innovation
    Allied courses in economics, math, and statistics.

    Year 2

    ACCT 200 Principles of Accounting II
    BETH 300 Ethical Principles in Business
    BLAW 300 Law for Business Leaders I
    BUSN 200 Business Learning Through Service
    FINC 310 Core Financial Management
    MGMT 200 Working Skillfully in Organizations
    MKTG 200 Introduction to Marketing
    OPMT 300 Operations and Supply Chain Management

    Years 3 & 4

    At the end of your sophomore year, you’ll declare a business major. As a junior and senior, you’ll take courses specific to your chosen concentration as well as business electives. And, if you choose to study abroad, you’ll likely do so sometime during year 3 or 4.

    In addition to your major courses, you’ll also take courses in the St. Thomas Core Curriculum throughout your four years.

    Students who complete this coursework receive a BA in Business Administration with a concentration in Marketing Management.
    Your professor is always available to help you with your coursework. If you need extra help with your core courses in accounting, finance, or operations, free tutors are also available. Whether you’re stuck on an assignment or want help preparing for an exam, our tutors are always glad to work with you. You can schedule a 30-minute one-on-one appointment, or drop in during open hours.
    St. Thomas maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.

    Course Requirements

    As an undergraduate Marketing Management major, you’re required to take core courses, concentration courses related to your major, and allied courses, which take place outside of the Opus College of Business.

    Marketing Management Program Courses

     

     

    Four-Year Plan

    Year 1

    ACCT 100 Principles of Accounting I
    BUSN 100 Business for the Common Good
    ENTR 100 Introduction to Entrepreneurship & Innovation
    Allied courses in economics, math, and statistics.

    Year 2

    ACCT 200 Principles of Accounting II
    BETH 300 Ethical Principles in Business
    BLAW 300 Law for Business Leaders I
    BUSN 200 Business Learning Through Service
    FINC 310 Core Financial Management
    MGMT 200 Working Skillfully in Organizations
    MKTG 200 Introduction to Marketing
    OPMT 300 Operations and Supply Chain Management

    Years 3 & 4

    At the end of your sophomore year, you’ll declare a business major. As a junior and senior, you’ll take courses specific to your chosen concentration as well as business electives. And, if you choose to study abroad, you’ll likely do so sometime during year 3 or 4.

    In addition to your major courses, you’ll also take courses in the St. Thomas Core Curriculum throughout your four years.

    Degree Awarded

    Students who complete this coursework receive a BA in Business Administration with a concentration in Marketing Management.

    Tutoring

    Your professor is always available to help you with your coursework. If you need extra help with your core courses in accounting, finance, or operations, free tutors are also available. Whether you’re stuck on an assignment or want help preparing for an exam, our tutors are always glad to work with you. You can schedule a 30-minute one-on-one appointment, or drop in during open hours.

    Internships

    St. Thomas maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.

    Learning Through Service: Business 200

    We believe that businesses need to be socially responsible in the communities where they operate. All undergraduate business majors and minors are required to complete BUSN 200, a zero-credit, tuition-free course that includes 40 hours of community service and a series of reflective seminars. This service learning helps you grow into a highly principled global business professional, and an effective and ethical leader who’s prepared to make positive contributions in both your profession and community.

    St. Thomas Career Services

    The experts in the Career Development Center can help you find internships, develop job hunting skills, and put you in touch with business leads—both alumni and St. Thomas connections in the broader Twin Cities business scene. We can help you:
    • Clarify your strengths and how they relate to majors and career fields
    • Map out a career plan
    • Create your résumé and prepare for interviews
    • Look for internships and jobs

    Gain Real-World Experience and Exposure

    In the Capstone course, you’ll work with actual clients of the St. Thomas Small Business Institute (SBI). You and your team of peers will diagnose the client’s business problems, then craft and present a solution. Attend networking events and presentations hosted by the St. Thomas chapter of the American Marketing Association. Listen to marketing professionals share their experiences and expertise, and build relationships with peers and potential employers.
    People in an office, standing and sitting around a table, talking and working.

    Career Opportunities

    Marketing Management majors often go on to work in these fields:
    • Sales
    • Advertising
    • Public Relations
    • Market Research
    • Retail
    • Digital Marketing
    • Special Events
    • Data Analysis
    • Product Management
    • New Product Development