Marketing (MKTG)

Opus College of Business
Department of Marketing
Heyman (chair), Abendroth, Alexander, Al-Khatib, Bennett, Brennan, Cavazos, Ferguson, Lanier, Lundsten, Malshe, Puto, Rexeisen, Sackett, Sailors, Seltzer, Vuolo

Career options in marketing include marketing research and planning, advertising and public relations, business logistics and physical distribution, retailing, product management and new product development, and sales management.

Students completing the concentration in marketing will be able to critically evaluate the global marketing environment, identify opportunities and problems and be able to understand and apply appropriate concepts and terminology.

Concentration in Marketing Management

Marketing Management - Major Field Guide

Business Core Courses

  • ACCT 210 Introduction to Financial Accounting (4 credits)
  • ACCT 215 Managerial Accounting (4 credits)
  • BETH 301 Business Ethics (4 credits)
  • BUSN 200 Business Learning Through Service (0 credit)
  • OPMT 310 Operations Management (4 credits)
  • FINC 321 Financial Management (4 credits)
  • MGMT 305 Management & Organizational Behavior (4 credits)
  • MKTG 300 Principles of Marketing (4 credits)

Plus four credits from the following:

  • BLAW 301 Legal Environment of Business (4 credits)
  • BLAW 302 Business Law for Accounting (4 credits)
  • BLAW 303 International Business Law (4 credits)

Concentration Courses

  • MKTG 340 Marketing Research (4 credits)
  • MKTG 370 Consumer Behavior (4 credits)
  • MKTG 430 Marketing Management (4 credits)

Plus twelve credits from the following:

  • MKTG 310 Professional Selling (4 credits)
  • MKTG 320 Integrated Marketing Communications (4 credits)
  • MKTG 330 International Marketing (4 credits)
  • MKTG 350 Marketing Channels and Distribution (4 credits)
  • MKTG 360 Retailing (4 credits)
  • MKTG 380 Interactive Marketing (4 credits)
  • MKTG 390 Marketing Strategy (4 credits)
  • MKTG 490 Topics (4 credits) 

Allied requirements

  • ECON 251 Principles of Macroeconomics (4 credits)
  • ECON 252 Principles of Microeconomics (4 credits)
  • STAT 220 Statistics I (4 credits)

Note: STAT 220 should be completed by the end of the sophomore year. Transfer students who have not had an equivalent course must complete this course by the end of their first semester, junior year. 

Plus four credits from the following:

  • MATH 101 Finite Mathematics (4 credits)
  • MATH 109 Calculus with Review II (4 credits)
  • MATH 111 Calculus for Business and Social Science (4 credits)
  • MATH 113 Calculus I (4 credits)

Note: The math requirement must be completed by the end of the sophomore year. 

Plus four credits from the following:

  • COJO 100 Public Speaking (4 credits)
  • COJO 105 Communication in the Workplace (4 credits)
  • COJO 370 Intercultural Communication (4 credits)
  • ENGL 211 or above (4 credits)
Course Number Title Credits
MKTG  243 Individual Study 2 OR 4
MKTG  269 Research 2 OR 4
MKTG  300 Principles of Marketing 4
MKTG  310 Professional Selling 4
MKTG  320 Integrated MKTG Communications 4
MKTG  330 International Marketing 4
MKTG  340 Marketing Research 4
MKTG  350 Mktg Channels/Distr Sys 4
MKTG  360 Retailing 4
MKTG  370 Consumer Behavior 4
MKTG  380 Interactive Marketing 4
MKTG  389 Research 2 OR 4
MKTG  390 Marketing Strategy 4
MKTG  393 Individual Study 2 OR 4
MKTG  430 Marketing Management 4
MKTG  476 Experiential Learning 2
MKTG  478 Experiential Learning 4
MKTG  490 Topics 4
MKTG  495 Individual Study 2 OR 4