Build National Awareness and Advance Priorities through Athletics

1. Maintain student-athlete academic outcomes (GPA, GSR and APR).
2. Increase geographic diversity of general student body, both athletes and nonathletes by recruiting a more geographically diverse student-athlete population. Move from 90 percent of U.S. students from Minnesota and Wisconsin to 82 percent by 2025.
3. Increase the media coverage outside of Minnesota and in specialty publications as measured by tracked media hits.
4. Maintain positive student-athlete experience, measured through student-athlete experience surveys, exit interviews and retention data.
5. Increase school spirit and alumni connections to St. Thomas as measured through student surveys, alumni surveys, and student/faculty/staff/alumni game attendance.
6. Increase corporate engagement through incremental corporate sponsorship/partnership programs with athletics.
7. Achieve fundraising goal of $37.5 million to support annual expenses through the annual fund, major gifts and endowments in the next five years. In addition, make progress toward a longer-term facilities fundraising goal of $175 million.

The St. Thomas 2025 Strategic Plan debuted in February 2021. We continually track and report on our progress; here are key developments from the past year, as of February 2024:

National media coverage of athletics this year has included ESPN Family Networks, Big Ten Network, FS1, Bally Sports, FOX 9+, PAC12 Network, Yahoo sports, Sports Illustrated, Washington Post, NY Times, Twin Cities Business Magazine, Seattle Times, San Diego Union-Tribune, Charlotte Observer, and USA Today.

A few highlights:

• Our regionally broadcast women's hockey game vs. UMD on Bally Sports was distributed to more than 2 million homes.
• We increased digital content by 8x over FY22, leading to an increase of more than 10,000 followers on Twitter and almost an additional 10,000 in Instagram.
• Saw an average of 23% increase in overall attendance in ticketed sports for FY23.
• Average men's basketball student attendance increased over 60% and men's hockey increased over 50% from our first to second year.
• Managed a group of 15 students to produce 120+ live stream broadcasts and 70+ scoreboard shows.
• Developed a strategic plan to upgrade broadcast equipment and technology to improve the fan experience.
• Hosted the University of Minnesota in men's and women's hockey with an attendance of over 11,000.
• Football competed at Harvard, drawing more than 1,000 Tommie fans to Boston.
• Men's basketball played on national TV vs. UC-Berkeley (Cal) and Marquette.
• Women's basketball hosted both Iowa State and Wisconsin in Schoenecker Arena.
• Launched first-ever linear/broadcast television partnership with Fox 9.
• Men's hockey, men's basketball and women's basketball have all spent time in first place of their respective conferences in FY24.

• Phil Esten, Vice President and Director of Athletics (Primary)
• Intercollegiate Athletics Advisory Committee
• Omar Correa, Vice President for Strategic Enrollment Management
• Vice President of Marketing, Insights and Communication