In the News: Seth Ketron on AI-Driven Online Shopping Scams
Seth Ketron, associate professor of marketing in the Opus College of Business at the University of St. Thomas, was quoted by The Associated Press in an article examining how some online ads use artificial intelligence and fabricated backstories to pose as family-run small businesses. Ketron explained that increasingly realistic AI-generated images and emotional narratives make it easier… The post In the News: Seth Ketron on AI-Driven Online Shopping Scams appeared first on Newsroom | University of St. Thomas.