Personal Brand - International Students
Let the spotlight shine on the attributes you bring to the workplace.
Identify Your Brand
International students carry a wealth of knowledge and experiences that are of great value in the workplace. Learn how to develop your own unique brand.
Keep Reading to Learn:
- What branding is
- How to develop a personal brand as an international student
- How to capture the unique assets you bring to the workplace
Branding at it's Finest
According to Wikipedia, Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence and have a larger impact.
Think of some of your favorite brands. Maybe it's food, stores, clothing brands... what do you like about them? Do they have an interesting logo? Does the food taste really good or remind you of home? Do you love the clothes because they're comfortable? Not everything about a brand is visible - sometimes it's about how something makes you feel or the memories it evokes.
Stand Out
When a brand resonates with us, we're most likely to think of that thing when we need something. Need some new shoes? If you love Nike, that's likely where you'll look first. Hungry? You'll likely gravitate toward your favorite restaurant.
To put it simply, people have brand recognition just like our favorite retailers do! The actions we take, the expertise we have, the work that we do, and so much more will alter the way we're perceived by others. Ultimately, you need to ask yourself "What do I want to be known for?" and tell it to the world! With a clear personal brand, you can build your network, career, experience, and more.
Personalize It
What is a personal brand?
Branding at it's Finest
According to Wikipedia, Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence and have a larger impact.
Think of some of your favorite brands. Maybe it's food, stores, clothing brands... what do you like about them? Do they have an interesting logo? Does the food taste really good or remind you of home? Do you love the clothes because they're comfortable? Not everything about a brand is visible - sometimes it's about how something makes you feel or the memories it evokes.
Why do I need one?
Stand Out
When a brand resonates with us, we're most likely to think of that thing when we need something. Need some new shoes? If you love Nike, that's likely where you'll look first. Hungry? You'll likely gravitate toward your favorite restaurant.
To put it simply, people have brand recognition just like our favorite retailers do! The actions we take, the expertise we have, the work that we do, and so much more will alter the way we're perceived by others. Ultimately, you need to ask yourself "What do I want to be known for?" and tell it to the world! With a clear personal brand, you can build your network, career, experience, and more.
What makes my brand unique?
Personalize It
Articulating Your Brand
Tip
See the Related Links section for some articles with tips for writing creative headlines and summary statements for your profile!
Next Steps
- Write down:
- The things you want to be known for
- The knowledge you have to share
- The skills you can put to good use
- Draft an elevator pitch that focuses on what you want your brand to convey about you.
- Write a catchy LinkedIn Headline and Summary that tells the story of your brand, and choose a professional photo for your profile that conveys your brand