The  Public Relations Society of America (PRSA) designates September as ethics month and Mike Porter, APR, Director of the Master of Business Communication Program here at the University of St. Thomas has written a post for the Minnesota PRSA blog on the topic.

We often think in terms of communication ethics being central to crises – in particular the disclosure of information and details for the safety of one of many stakeholder groups.  However, as the Ethics Officer for Minnesota Public Relations Society of America, I suggest that such transparency is no less important when considering how messages are deployed about a firm or its product and service offerings in an increasingly complex promotional environment online.

Read the rest of Porter’s post and learn the Six Ideals to Maintain as PR Professionals on the MN PRSA Perspectives Blog.