By Mallory Tevis, a first-year full-time MBA student
Craft beer and yoga don’t usually have much in common, but with the ‘Bend It’ series of outdoor yoga on the bowling lawn at Brit’s Pub, they go together quite well. Popular yoga and fitness clothing brand, Lululemon, has been hosting free yoga on the lawn of Brit’s Pub regularly throughout the summer months for three years now.
Seemingly spurring from a market development strategy, the promotional alliance with Brit’s Pub has definitely opened the door for new customers to both parties. The event brings together people with vast degrees of yoga experience, from first timers to seasoned practitioners. And, if it is your first time trying yoga, knowing that you can bring your drink of choice to the mat with you should help ease any anxieties.
The event draws a large number of participants, usually anywhere from 300-500 yogis. So large, in fact, that they will be attempting to set a Guinness World Record for the highest number of people connected in a yoga chain! This will happen during the final ‘Bend It’ scheduled for today, and you can be a part of it. No registration is required. Simply show up with your mat and an open attitude. The lawn will open at 7:30 p.m., and a one hour all levels Vinyasa flow will follow from 8-9 p.m. with a live DJ adding to the experience.
So, what is a Vinyasa flow? We can answer that by starting first with the definition of yoga, which literally translated means to yoke, or unite, and refers to the uniting of breath with movement. That means that anytime you are intentionally connecting your breath with your movements, you are doing yoga. You could very well already be a yogi and not even know it! Now moving to Vinyasa; my favorite definition states that Vinyasa is sequential movement that interlinks postures to form a continuous flow, creating meditation through movement. A group will be meeting at 7:15pm on Wednesday, September 12 outside Shulze Hall before heading over to Brit’s Pub. If any of this sparks your curiosity, or you’re just in need of a libation, feel free to join. After all, it’s just Yoga!