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Strategic Social Media Marketing

Leverage the Power of Social Media Marketing to Gain New and Loyal Customers for Your Organization

Successful social media marketing goes beyond maintaining an active social presence and requires channel specific content, engagement and promotion strategies. 

This certificate program helps marketers gain an advanced understanding for effective social media campaign management and lead generation tactics.

Regardless of the size or type of your organization, the skills and strategies shared in this course will reward participants with numerous results driving and time saving opportunities with social media marketing. 

Topics Covered

Become a well-rounded social media marketer!

The Strategic Social Media Marketing program consists of six modules:

Module 1: Adding Marketing and Strategy to Social

Social media is a powerful tool to connect with customers. If done well, it is more than just a platform to speak to your audience – it’s a way to speak with them. Begin this program with a dive into why having a strategy around your social media efforts is a critical component to success. Whether you are working on paid or organic, facebook or linked in, and everything in between, gain an overview of how to approach the process of determining which platform(s) are the right fit for your goals and customers.

Module 2: Strategic Content Development

Every brand has unique stories to tell, and so do their customers. Social media offers the perfect way to amplify those stories to targeted audiences. Gain insights into building an active brand voice and storytelling on social media. Explore the creative planning process for content delivery. Learn how to use cost-effective content development tools to bring it all to life. 

Module 3: Social Media Campaigns & Community Management

Social media is a two-way street. Active listening and timely responses are critical to ongoing success. Build your social media community management skills with the tactics and tools you will cover in this session. Explore opportunities to engage organizational employees as ambassadors to the brand social media cause. 

Module 4: Social Advertising Tactics

Today, social media has a “pay to play” dynamic for brands aiming to attract consumer audiences. But that doesn’t mean it requires a significant investment to do successfully engage. Explore social advertising platforms and campaign strategies. Learn to master lead generation on social media while maintaining a budget. 

Module 5: Social Media Analytics, Insights & Intelligence

Decisions made without data are merely guesses. Marketers that pay attention to social media analytics data are driving greater results than their competition. Learn where to access social analytics, and how to interpret the data to gain important campaign insights and consumer engagement intelligence. Learn how to create the right goals for your social media activity and how to measure effectiveness of each goal. 

Module 6: The Strategic Social Enterprise & Plan

Make your social media a true marketing platform. Learn proven strategies to build a following, drive engagement, offer relevant promotions and reward existing customers. This session will look at easy-to-adopt examples from large and small business across non-profit and retail industries. Explore best practices in terms of developing or using your brand positioning through social channels, creating and/or implementing brand voice into your work and thinking through how social channels operate on an enterprise level.   

Session 7: Strategic Social Media Planning

Leave the program with a social channel strategic plan in-hand. You’ll work on this project throughout the program with the culmination being a group workshop session to finalize details. Use this session to gain insight from faculty and your fellow students so that you have practice developing a strategic social media plan. Then, go back to work to apply the information you’ve learned. 

Is This For Me?

Let social media work for you

Social Media marketing can be used across all industries and many job functions. An understanding of the tools available and how to use them are essential in having effective social media marketing.

Participant titles and job functions may include, but are not limited to:  

  • Account Manager 
  • Marketing Coordinator 
  • Brand Marketer
  • Sales Professional 
  • Real Estate Agents 
  • Copywriter 
  • Marketing Specialist
  • Small Business Owners
  • Marketing Manager
  • Program Coordinator/Manager
  • Creative Director
  • Project Manager
  • Promotions Analyst
  • Media Producer
  • Communications Specialist
  • Communications Manager
  • Customer Relations Manager 


Learn from our top-notch faculty with industry experience

Todd Hedberg - Instructor - Executive Education - Strategic Social Media Marketing

Todd Hedberg

Todd is proud graduate of the St. Thomas Evening M.B.A program ('12) and currently works as the Director of Digital Marketing for Widex USA. Prior experiences include roles as the Sr. Digital Marketing Manager at TCF Bank, Digital Marketing Manager for Starkey Hearing Technologies and a B.A. in Marketing Management from Gustavus Adolphus College ('03). He is highly passionate about the limitless opportunities brands have today to with mobile and social media marketing to engage individuals and inspire communities.

Adam Dince

Adam Dince is the Director of Digital Marketing at Arrowhead Holdings.  At Arrowhead, Adam leads demand generation and digital marketing strategy for a variety of e-commerce properties.

Prior to Arrowhead, Adam was Director of Earned Media at Deluxe. Before Deluxe, Adam was VP, Director of Search and Content Strategy at MRM-NYC, the full-service digital agency leg of McCann WorldGroup.  In this role, he helped built regional centers of excellence, managed global search teams and strategies across some of the world’s most recognized brands.

Outside of Arrowhead, Adam helps businesses of all sizes develop and implement holistic digital strategies. He also teaches digital marketing at the University of St. Thomas, the University of Wisconsin-Milwaukee, and sits on the Digital Marketing Technology Advisory Board at the University of Wisconsin-Stout.

Adam has over fifteen years of internet marketing experience spanning across SEO, PPC, email marketing, content strategy, Web development, social media marketing and optimization, web analytics, and holistic digital marketing strategy.

Adam received his BS in Business Information Systems from San Diego State University and his MBA in Integrated Marketing Communication from St. Catherine University in St. Paul, Minnesota. Additionally, Adam co-wrote the organic search section of the book “Digital Impact: The Two Secrets to Online Marketing Success”, by Geoff Ramsey, CEO of eMarketer. And Adam’s book, “Hopeful to Hired” was published and released November, 016.

Adam is a sought after speaker and avid blogger about all things digital marketing. He keeps his own blog,, as well as guest blogs other highly reputable digital publications.

Your Investment

Invest in your career - Gain a strong ROI

Price: $1650
2.1 CEUs

Why Choose Strategic Social Media Marketing?

  • Start with strategy. A successful social media campaign needs thought and planning before it is executed. Learn how to get started and be effective with your efforts. 
  • Use storytelling to your advantage. Build a voice for your brand and make it personal for your customers.
  • Explore social media advertising. Discover the various tools available and be able to make informed decisions about which are best for your company to use. 
  • Make data your friend. Be able to understand the analytics behind your pages and apply that knowledge to improve your social media presence.  

Additional Program Details:

  • Cost includes tuition, learning materials and refreshments.
  • Continuing Education Units (CEUs) are non-credit educational experiences; one CEU is equivalent to 10 contact hours of study and will be noted on your completion certificate. 
  • Program sessions are held on the downtown Minneapolis campus. Parking is available within one block.
  • There are no prerequisites for this program.

Why St. Thomas Executive Education?

At St. Thomas Executive Education you will:

  • Gain practical tools from experienced faculty
  • Learn current, real-world skills you can apply on Monday (and every day)
  • Network with other professionals working in business
  • Have a personalized experience from program exploration to successful completion

All of this leads to a smart, practical and personalized experience to gain confidence and excel in your career. With over 30 open enrollment programs, we can help you dive into a specific topic area, understand business terminology and further develop your leadership and management skills.