Graduate Certificate in Corporate Communication
Effective communicators understand it’s not only what you say, but how, when and to whom you say it. Expand your ability to design and deliver internal, external and investor relations communications that drive critical business initiatives with a graduate certificate from a 25-year leader in business communication education.
If you are a professional looking to stay current or are wishing to extend your expertise, this certificate offers specialized knowledge to assist in finding communication solutions that apply the strategic business skills and knowledge you already have. Build expertise in corporate and organizational communication, and choose your electives to further customize your experience.
Part-time graduate certificate program
- Evening courses designed for working professionals
- Complete at your own pace taking one or more courses per term
Graduate Certificate in Corporate Communication
The Graduate Certificate in Corporate Communication provides:
- Coursework focused on the strategic value and practice of organizational communication
- Curriculum developed in partnership with industry experts and employers
- Elective offerings to further customize your learning
- Flexible scheduling designed for working professionals
- Ability to apply graduate certificate credits to a St. Thomas Flex MBA degree
Curriculum and Course Descriptions
Required Courses (9 credits)
Focuses on the overall communication function in a large organization. This course is presented from the perspective of a director of communication and emphasizes the integration of corporate communication objectives, plans and activities. Prerequisite: recommended BCOM 661 or equivalent experience.
A consideration of communication principles and practice necessary to manage the perceptions of corporations and products in the evolving landscape of traditional and social media. An exploration of how employee, investor, community, government and organization communication practices and engagement strategies differ from each other, yet are used together to communicate a consistent organizational message. Case histories focus on reputation management: issues and programs; how research, planning, communication and measurement are applied; and the roles of communication and management to successfully build and maintain positive reputations.
Analyze communicative dimensions of organizations, including formal and informal communication systems, the development and effect of culture, the process of change, and the methods for diagnosing problems and assessing communication effectiveness.
Elective Courses (6 credits)
*course has prerequisite(s); may be waived for those with appropriate academic background. Contact program advisor for more information.
Explores the literature of creativity, the study of creative persons and their contributions to society, and the process by which creative ideas are produced and communicated. Active participation in strategies for actualizing the creative potential of individuals and groups is an essential part of the course.
This course will investigate emerging social media and engagement opportunities, considering how new communication technologies are being adopted by socially networked individuals, and how professionals can use these platforms appropriately to advance business communications objectives. In the process, students will discover principles of social networking theory and discuss how emerging technologies are gaining traction by being social, spreadable, and for communications professionals, measurable. These tools will not only assist in understanding and leveraging current technology, but assist in analysis and strategic implementation of future technologies useful to marketing and communication for business.
A selected survey of theory and research on social influence and persuasion, drawing primarily from work in the social sciences. Students are provided with a conceptual foundation upon which to develop their own skills and techniques for increasing message persuasiveness, instigating behavioral and attitude change, and protecting oneself from unwanted persuasion. Topics covered have broad applicability both within and outside business contexts but relate particularly to issues in marketing, sales and management. The course utilizes a variety of approaches, including lecture, case analysis and both instructor- and student-led discussion.
The mix of strategies available for integrated communication programs includes diverse writing styles and formats. Students will analyze and be exposed to writing across the strategic spectrum, focusing on various forms of corporate and marketing communication for both internal and external audiences. Participants will gain extensive experience in strategic writing by preparing written materials based on actual organizational communication needs and realistic case histories.
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics.
Learn to develop an advertising plan and message strategy as part of the overall marketing effort, including the development of creative and media planning. Students will apply principles to practice in class projects and guest speakers will supplement text content with actual cases. Prerequisite: MKTG 600 or MKTG 625.
This course expands upon basic marketing theory, focusing on strategic planning and decision making as it applies to the product/brand manager. It offers a practical, structured approach to developing product/brand management skills and emphasizes learning through hands-on application of the concepts covered. Develop your skills in the formulation, execution and evaluation of the effectiveness of product/brand strategies and tactics through the use of extensive case studies, applied exercises and, in some sections, a product management computer simulation of the role of the product/brand manager. Prerequisite: MKTG 600 or MKTG 625.