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Behavioral Research Center

The Behavioral Research Center (BRC) is a dedicated research facility located in Terrence Murphy Hall on the Minneapolis campus of the University of St. Thomas.

The Behavioral Research Center provides space for Opus College of Business faculty to conduct research on human thought and behavior in consumer, managerial and other related domains. The BRC features flexible and accessible laboratory resources to meet a wide variety of methodological needs. If you are wondering how you could use the BRC for your research needs, please contact Omesh Johar.

For MKTG300 Students

If you are enrolled in MKTG 300 you can read about the research requirement, sign up for studies in BRC or get directions on our participants page.

Participate in Research

Interested in becoming a research participant? Fill out our online sign-up form and read about current research opportunities in the BRC.

For Faculty Researchers

Interested in conducting research in the BRC? Opus College of Business faculty who wish to use the facility can find out how to do so.

Researcher Profiles

These Opus College of Business faculty members are currently affiliated with the BRC:

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