Stephen Vuolo

Clinical Faculty, Marketing

(952) 393-3778

2115 Summit Ave
McNeely Hall 349
St. Paul, MN 55105

B.S., Business Administration, Bucknell University
M.B.A., Marketing, University of Pennsylvania - Wharton School of Business

See publications in UST Research Online

Steve Vuolo has had more than 20 years of brand management experience in large consumer product companies such as General Mills, Kellogg's and Nabisco, and retailers such as Caribou Coffee and Lunds/Byerly's. He also led the Nielsen client service team supporting General Mills' analytic marketing research needs.

The highlights of his marketing career include the introduction of the following new products: Life Savers Gummi Savers, Kellogg's Rice Krispies Treats Cereal, Obsidian Coffee from Caribou and Wal-Mart Smiley Fruit Snacks. He also led the positioning of the Byerly's and Lunds brands, redesigned the Byerly's logo, and led his team to record sales at Nielsen with the General Mills account. He was a marketing consultant for Angie's Kettle Corn for five years and currently consults with Schuler's Shoes and other smaller, start-up companies.

Vuolo received a bachelor of science degree from Bucknell University in business administration and earned his CPA degree while working for Arthur Young in New York City. After two years in public accounting, he earned an M.B.A. from the Wharton School of Business concentrating in marketing and strategic planning. He has been a full-time professor at St. Thomas since 2007.

Summer 2018 Courses
Summer 2018 Courses
Crs - Sec Title Days Time Location
Fall 2018 Courses
Fall 2018 Courses
Crs - Sec Title Days Time Location
MKTG 300 - L06 Principles of Marketing - T - R - - - 0800 - 0940 MCH 117
Description of course Principles of Marketing : CRN: 42995 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 330 - 01 International Marketing - T - R - - - 0955 - 1135 MCH 117
Description of course International Marketing : CRN: 43005 4 Credit Hours
In this course students consider basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace. The emphasis is on problem solving and decision-making within the international marketing environment. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
J-Term 2019 Courses
J-Term 2019 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Clinical Instructor, University of St. Thomas, St. Paul / Minneapolis (2009 - present)
  • Limited Term Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - 2009)
  • Visiting Instructor, University of St. Thomas, St. Paul / Mpls (2007 - 2008)
  • Senior Director of Marketing, Caribou Coffee, Minneapolis (2006 - 2007)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Mpls (2006 - 2007)
  • Vice President Client Service Director, General Mills, Minneapolis (2004 - 2006)
  • Vice President of Marketing, Lund Food Holdings, Inc. (Lunds and Byerly's), Minneapolis (2000 - 2004)
  • Vice President of Marketing, International Home Foods Store Brands, Minneapolis (1996 - 2000)
  • Director of Marketing, Grist Mill, (1996 - 1998)
  • Senior Product Manager, Kellogg's Company, Battle Creek (1994 - 1996)
  • Product Manager, Nabisco Foods, Winston-Salem (1991 - 1994)
  • Assistant Marketing Manager, General Mills, Inc., Minneapolis (1988 - 1991)
  • Senior Accountant, CPA, Arthur Young & Company, New York (1984 - 1986)

Professional Service
  • McGraw Hill Publisher - Principles of Marketing, Reviewer


Books and Chapters

Research Interests
  • Marketing

  • "Latin American branding of NBS" Capsule Design Agency - Think + Link, Minneapolis, Minnesota, May 01, 2013