Kathy Jenson

Adjunct Faculty, Marketing

B.S., Mathematics, North Dakota State University
M.B.A., Business, University of St. Thomas

See publications in UST Research Online

Kathy Jenson focuses on marketing issues related to overall corporate improvement efforts. Through her continued involvement as a member of the board of examiners for the Baldrige Performance Excellence Program for the past 20 years and the American Healthcare Association, she works with both undergraduate and graduate students and organizations in all sectors to ensure a customer focus in the strategic planning and operation of organizations.

Jenson has been a member of the writing team of multiple case studies for the Baldrige Program, with a focus on the customer segment of the program criteria.

Fall 2018 Courses
Fall 2018 Courses
Crs - Sec Title Days Time Location
MKTG 625 - 211 Marketing Frameworks - T - - - - - 1800 - 2100 SCH 316
Description of course Marketing Frameworks : CRN: 43018 1.5 Credit Hours
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Prerequisites: None
Schedule Details
Location Time Day(s)
MKTG 714 - 221 Pricing Strategy - T - - - - - 1800 - 2100 SCH 316
Description of course Pricing Strategy : CRN: 43101 1.5 Credit Hours
This course is designed to help you manage the risks and reap the rewards of smart pricing decisions. Pricing theory and principles and the strategic implications of pricing are presented in an application-based environment. In this course, you will learn how to: understand the various pricing models, evaluate your market's price sensitivity for each segment; select strategies given your competition and product life cycle; establish competitive advantages that protect your price position; determine how to price services; analyze the relevant costs for a price decision; evaluate pricing ramifications of multiple distribution channels. Lectures, reading, guest speakers from diverse businesses and case studies will be included in the course structure. Prerequisite: MKTG600 or MKTG625
Schedule Details
Location Time Day(s)
J-Term 2019 Courses
J-Term 2019 Courses
Crs - Sec Title Days Time Location
MKTG 710 - 201 Consumer Behavior See Details * *
Description of course Consumer Behavior : CRN: 10232 3 Credit Hours
This course examines both consumer and business-to-business buying behavior. The course emphasizes the managerial implications and marketing opportunities which result from a comprehensive and systematic understanding of the decision making process. In effect, the course is an overview of applied psychology, where you are given the opportunity to develop a working understanding of both the antecedents and resulting behavioral consequences of marketing exchange. Prerequisite: MKTG 600 or MKTG 625
Schedule Details
Location Time Day(s)
-- - - - - - -
TMH 3530800-170012 Jan '19
TMH 3530800-170019 Jan '19
TMH 3530800-170026 Jan '19
TMH 3530800-170002 Feb '19
Spring 2019 Courses
Spring 2019 Courses
Crs - Sec Title Days Time Location
MKTG 340 - 01 Marketing Research - T - R - - - 1330 - 1510 MCH 118
Description of course Marketing Research : CRN: 22165 4 Credit Hours
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)
Schedule Details
Location Time Day(s)
MKTG 430 - D05 Marketing Management - T - - - - - 1730 - 2115 MCH 106
Description of course Marketing Management : CRN: 22178 4 Credit Hours
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students' marketing backg round, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340 or 345; one additional Marketing elective; BETH 301, and BUSN 202 or CISC 200, and senior standing.
Schedule Details
Location Time Day(s)
MKTG 600 - 524 Marketing Management See Details * *
Description of course Marketing Management : CRN: 22180 3 Credit Hours
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None
Schedule Details
Location Time Day(s)
SCH 4201300-170023 Mar '19
-- - - - - - -
SCH 4201300-170011 May '19
MKTG 600 - 601 Marketing Management - - - - - S - 0800 - 1700 SCH 407
Description of course Marketing Management : CRN: 22181 3 Credit Hours
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None
Schedule Details
Location Time Day(s)
MKTG 625 - 211 Marketing Frameworks - - W - - - - 1800 - 2100 SCH 419
Description of course Marketing Frameworks : CRN: 22182 1.5 Credit Hours
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Pre-requisite: None.
Schedule Details
Location Time Day(s)
MKTG 625 - 222 Marketing Frameworks - - W - - - - 1800 - 2100 SCH 419
Description of course Marketing Frameworks : CRN: 22184 1.5 Credit Hours
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. Pre-requisite: None.
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Adjunct Faculty, University of St. Thomas, St. Paul / Minneapolis (2002 - present)
  • Consultant, Roy K. Jenson & Assoc, Edina (2001 - present)
  • Adjunct Faculty, College of Visual Arts, St. Paul (2007 - 2012)
  • Adjunct Faculty, College of St. Scholastica, St. Paul (2004 - 2006)
  • Trainer for examiners, NIST/US Dept of Commerce Baldrige National Quality Program, (2005 - 2005)
  • Director, Business Development/Strategic Marketing, NCS Pearson, Inc., (1992 - 2001)
  • Director of Sales and Marketing, Solutronix Corp., (1991 - 1992)
  • National Sales Manager, FaxBank Systems, Inc, (1990 - 1991)
  • Area Applications Sales Manager, Wang Laboratories, Inc, (1988 - 1990)
  • Manager/Principal Consultant, Strategic Planning, Control Data Corporation, St. Paul (1980 - 1988)

Professional Memberships
  • American Marketing Association
  • American Society for Quality

Professional Service
  • US Dept of Commerce Baldrige Performance Excellence Award,

Publications
  • Jenson, K. L. (2012). Department of Commerce - Baldrige national quality program. (written case with instructional material)
  • Jenson, K. L. (2007). Share foods non-profit Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2005). Landmark restaurants Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2004). Sandy Hill School District. (written case with instructional material)
  • Jenson, K. L. (2003). GeoOrb Polymers Baldrige training case study. (written case with instructional material)

Books and Chapters

Research Interests
  • Marketing
  • Quality Management
  • Sales

Awards and Honors
  • NIST/Dept of Commerce, 2009

Presentations
  • "Strategic Planning 2003" Minnesota School Board Association, January 01, 2003
  • "Using the Baldrige Assessment, 2003" Minnesota Summit for Educators, January 01, 2003
  • "Understanding the Voice of the Customer" ASQ National Quality Auditors Conference, Salt Lake City, Utah, January 01, 2002