Kathy Jenson

Adjunct Faculty, Marketing

B.S., Mathematics, North Dakota State University
M.B.A., , University of St. Thomas

See publications in UST Research Online

Kathy Jenson focuses on marketing issues related to overall corporate improvement efforts. Through her continued involvement as a member of the board of examiners for the Baldrige Performance Excellence Program for the past 20 years and the American Healthcare Association, she works with both undergraduate and graduate students and organizations in all sectors to ensure a customer focus in the strategic planning and operation of organizations.

Jenson has been a member of the writing team of multiple case studies for the Baldrige Program, with a focus on the customer segment of the program criteria.

Spring 2018 Courses
Spring 2018 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 523 Marketing Management See Details * *
Description of course Marketing Management : CRN: 21934 3 Credit Hours
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None
Schedule Details
Location Time Day(s)
SCH 4201300-1700- - - - - S -
-- - - - - - -
SCH 4200800-120012 May '18
MKTG 625 - 223 Marketing Frameworks - - - R - - - 1800 - 2100 SCH 419
Description of course Marketing Frameworks : CRN: 21937 1.5 Credit Hours
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisite: None.
Schedule Details
Location Time Day(s)
Summer 2018 Courses
Summer 2018 Courses
Crs - Sec Title Days Time Location
MKTG 625 - 211 Marketing Frameworks - - W - - - - 1800 - 2100 SCH 316
Description of course Marketing Frameworks : CRN: 30371 1.5 Credit Hours
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics.
Schedule Details
Location Time Day(s)
MKTG 630 - 804 Promotional Marketing See Details * *
Description of course Promotional Marketing : CRN: 30259 3 Credit Hours
Considers the essentials of sales promotion planning as a primary component in the marketing mix. Presents appropriate application of promotion strategies for the consumer, sales force and retail-trade categories. Case studies are used to assess program feasibility and cost effectiveness and to explore trends in promotional marketing. Emphasizes understanding of consumer purchase behavior and the formulation of promotion strategies that influence behavior. Prerequisite: MKTG 600 or MKTG 625
Schedule Details
Location Time Day(s)
SCH 3011300-170031 May '18
-- - - - - - -
SCH 3011300-170001 Jun '18
SCH 3011300-170002 Jun '18
Fall 2018 Courses
Fall 2018 Courses
Crs - Sec Title Days Time Location
MKTG 625 - 211 Marketing Frameworks - T - - - - - 1800 - 2100 SCH 316
Description of course Marketing Frameworks : CRN: 43018
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics.
Schedule Details
Location Time Day(s)
MKTG 714 - 221 Pricing Strategy - T - - - - - 1800 - 2100 SCH 316
Description of course Pricing Strategy : CRN: 43101
These courses will address various issues in the study and practice of Marketing. The nature and focus of the topics will vary based on current developments in the field and the offerings by the Marketing faculty For specific course descriptions and prerequisites please go to www.stthomas.edu/classes
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Adjunct Faculty, University of St. Thomas, St. Paul / Minneapolis (2002 - present)
  • Consultant, Roy K. Jenson & Assoc, Edina (2001 - present)
  • Adjunct Faculty, College of Visual Arts, St. Paul (2007 - 2012)
  • Adjunct Faculty, College of St. Scholastica, St. Paul (2004 - 2006)
  • Trainer for examiners, NIST/US Dept of Commerce Baldrige National Quality Program, (2005 - 2005)
  • Director, Business Development/Strategic Marketing, NCS Pearson, Inc., (1992 - 2001)
  • Director of Sales and Marketing, Solutronix Corp., (1991 - 1992)
  • National Sales Manager, FaxBank Systems, Inc, (1990 - 1991)
  • Area Applications Sales Manager, Wang Laboratories, Inc, (1988 - 1990)
  • Manager/Principal Consultant, Strategic Planning, Control Data Corporation, St. Paul (1980 - 1988)

Professional Memberships
  • American Marketing Association
  • American Society for Quality

Professional Service
  • US Dept of Commerce Baldrige Performance Excellence Award,

Publications
  • Jenson, K. L. (2012). Department of Commerce - Baldrige national quality program. (written case with instructional material)
  • Jenson, K. L. (2007). Share foods non-profit Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2005). Landmark restaurants Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2004). Sandy Hill School District. (written case with instructional material)
  • Jenson, K. L. (2003). GeoOrb Polymers Baldrige training case study. (written case with instructional material)

Books and Chapters

Research Interests
  • Marketing
  • Quality Management
  • Sales

Awards and Honors
  • NIST/Dept of Commerce, 2009

Presentations
  • "Using the Baldrige Assessment, 2003" Minnesota Summit for Educators, January 01, 2003
  • "Strategic Planning 2003" Minnesota School Board Association, January 01, 2003
  • "Understanding the Voice of the Customer" ASQ National Quality Auditors Conference, Salt Lake City, Utah, January 01, 2002