Kathy Jenson

Adjunct Faculty, Marketing

B.S., Mathematics, North Dakota State University
M.B.A., , University of St. Thomas

See publications in UST Research Online

Kathy Jenson focuses on marketing issues related to overall corporate improvement efforts. Through her continued involvement as a member of the board of examiners for the Baldrige Performance Excellence Program for the past 20 years and the American Healthcare Association, she works with both undergraduate and graduate students and organizations in all sectors to ensure a customer focus in the strategic planning and operation of organizations.

Jenson has been a member of the writing team of multiple case studies for the Baldrige Program, with a focus on the customer segment of the program criteria.

Fall 2017 Courses
Fall 2017 Courses
Crs - Sec Title Days Time Location
MKTG 625 - 211 Marketing Frameworks - T - - - - - 1800 - 2100 SCH 316
Description of course Marketing Frameworks : CRN: 42981
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisites: None.
Schedule Details
Location Time Day(s)
MKTG 625 - 213 Marketing Frameworks - - - R - - - 1800 - 2100 SCH 316
Description of course Marketing Frameworks : CRN: 42982
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisites: None.
Schedule Details
Location Time Day(s)
MKTG 625 - 222 Marketing Frameworks See Details * *
Description of course Marketing Frameworks : CRN: 42983
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisites: None.
Schedule Details
Location Time Day(s)
-- - - - - - -
SCH 4201730-213007 Nov '17
SCH 3161730-213021 Nov '17
SCH 3161730-213005 Dec '17
J-Term 2018 Courses
J-Term 2018 Courses
Crs - Sec Title Days Time Location
BUSN 202 - 01 MS Excel Business Applications - - - - - - - -
Description of course MS Excel Business Applications : CRN: 10259 0 Credit Hours
The course will introduce students to the use of Microsoft Excel for business applications. Students will develop skills in using Microsoft Excel to solve business problems. This course will be online, with students using the MyEducator Excel Educator software platform. Students will submit Excel exercises to demonstrate their learning. Students enrolled in this course will pay a technology fee, and will then be granted lifetime access to the Excel Educator site. Students who feel they have mastered the content of this course may apply for a waiver of this course through an examination. Students can attempt a waiver through examination for this course only once, and there is a fee for the examination. This course is graded pass/fail. Students must achieve at least a passing percentage on each exercise, and an overall passing percentage to complete this course.
Schedule Details
Location Time Day(s)
MKTG 340 - D01 Marketing Research - T W R F - - 1300 - 1600 MCH 116
Description of course Marketing Research : CRN: 10214 4 Credit Hours
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)
Schedule Details
Location Time Day(s)
Spring 2018 Courses
Spring 2018 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 523 Marketing Management See Details * *
Description of course Marketing Management : CRN: 21934 3 Credit Hours
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None
Schedule Details
Location Time Day(s)
SCH 4201300-1700- - - - - S -
-- - - - - - -
SCH 4200800-120012 May '18
MKTG 625 - 223 Marketing Frameworks - - - R - - - 1800 - 2100 TMH 357
Description of course Marketing Frameworks : CRN: 21937 1.5 Credit Hours
Marketing Frameworks is designed to build a practical understanding of the frameworks and tools that are frequently used to solve marketing problems. The course will examine strategy formulation and the marketing mix (product, price, place, and promotion) tied to a thorough assessment of the marketplace (company, competitors, customers, etc.). Students will develop essential skills related to using marketing research, performing quantitative and qualitative analysis, and critically thinking about marketing decisions related to strategy and tactics. -- Prerequisite: None.
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Adjunct Faculty, University of St. Thomas, St. Paul / Minneapolis (2002 - present)
  • Consultant, Roy K. Jenson & Assoc, Edina (2001 - present)
  • Adjunct Faculty, College of Visual Arts, St. Paul (2007 - 2012)
  • Adjunct Faculty, College of St. Scholastica, St. Paul (2004 - 2006)
  • Trainer for examiners, NIST/US Dept of Commerce Baldrige National Quality Program, (2005 - 2005)
  • Director, Business Development/Strategic Marketing, NCS Pearson, Inc., (1992 - 2001)
  • Director of Sales and Marketing, Solutronix Corp., (1991 - 1992)
  • National Sales Manager, FaxBank Systems, Inc, (1990 - 1991)
  • Area Applications Sales Manager, Wang Laboratories, Inc, (1988 - 1990)
  • Manager/Principal Consultant, Strategic Planning, Control Data Corporation, St. Paul (1980 - 1988)

Professional Memberships
  • American Marketing Association
  • American Society for Quality

Professional Service
  • US Dept of Commerce Baldrige Performance Excellence Award,

Publications
  • Jenson, K. L. (2012). Department of Commerce - Baldrige national quality program. (written case with instructional material)
  • Jenson, K. L. (2007). Share foods non-profit Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2005). Landmark restaurants Baldrige training case study. (written case with instructional material)
  • Jenson, K. L. (2004). Sandy Hill School District. (written case with instructional material)
  • Jenson, K. L. (2003). GeoOrb Polymers Baldrige training case study. (written case with instructional material)

Books and Chapters

Research Interests
  • Marketing
  • Quality Management
  • Sales

Awards and Honors
  • NIST/Dept of Commerce, 2009

Presentations
  • "Using the Baldrige Assessment, 2003" Minnesota Summit for Educators, January 01, 2003
  • "Strategic Planning 2003" Minnesota School Board Association, January 01, 2003
  • "Understanding the Voice of the Customer" ASQ National Quality Auditors Conference, Salt Lake City, Utah, January 01, 2002