Digital Disruption

Wednesday, April 4, 7:30 AM

Digital Disruption:
Why you need a digital strategy and how to create one

A panel discussion with the CEO Roundtable and the Opus College of Business

69% of companies are doing digital marketing without a strategy, and 90% of companies lack the skills to execute a strategy. If you are in this majority, join University of St. Thomas Distinguished Service Faculty member and creator & principal of Miles Interactive Gino Giovannelli on April 4 for a discussion with local leaders in digital marketing. The panelists will share insights about digital training, building a comprehensive and realistic digital marketing strategy, and how to keep up-to-date in this evolving space.

Leave this program knowing if your company’s current digital approach is effective and how to begin working towards a more successful digital marketing strategy.

7:30 a.m.: Registration and Breakfast
8-9 a.m.: Program


Panelists

Jason Dailey, Founder & President of Brandography

Leading Brandography, an award-winning digital marketing company recognized for innovation, Jason Dailey is well accomplished in identifying, launching, and elevating the success of new business concepts.

Sound business savvy, an entrepreneurial spirit, and a ferocious work ethic is native to Jason Dailey. Upon graduation from the Univ of WI – Madison, Jason pursued an entrepreneurial track, leading multiple successful ventures and overseeing operations for other organizations prior to launching Brandography.

Jason’s integrated model for Brandography represents a comprehensive marketing approach adhering to latest and best SEO practices. Brandography provides website and app design and development, marketing strategy creation, brand identity and deployment, videography and photography, content marketing, and ongoing marketing including pay per click, managed ad placements, social media, and technical SEO. Tracking and reporting of marketing strategies is key in supporting a responsive marketing approach.

Deeply respecting every business Brandography serves, Jason has woven into the philosophy of his organization and team the awareness that they do not just market products and services – they support the individuals behind those businesses which represent dreams fulfilled, investment of capital, hard work, the financial security for many individuals, and the collective strength of the business community as a whole.

 

Andrew Eklund,  Founder and CEO of Ciceron 

Over the past two decades, Andrew has led Ciceron and our clients through the entire history of the Web. He’s able to do so by finding and hiring the very best digital experts in the field who push each other to be better, faster, smarter — an education delightfully known as the “Ciceron MBA.”

Andrew is obsessed with bringing the inherent powers of customers and brands together to help everyone flourish. Digital technologies, social networks, and creativity have created a potent human confluence. Andrew works with Ciceron’s clients to become more open, more innovative, and more responsive to the world in which they compete. Andrew’s work is to create environments, teams, and leaders who embrace this emerging way of doing business, then empower them with teams who deliver results every day.

Andrew has spoken extensively around the country at industry conferences, including MediaPost Summits, the Governor’s Conference on Tourism in Las Vegas, E-Tourism Summit, MarketingSherpa, MobCon, many MIMA events, and many more. If you would like Andrew to speak at one of your events, fill out the form here.

In February of 2017, Andrew was named one of Minnesota Business’s “Paragons of Leadership,” a distinction given to business executives who make “a positive impact through service, character, and leadership.” In May 2016, Andrew was selected as one of “The (Real) Power 50 of 2016” by the same magazine, and in 2011, he was named as one of the “200 Minnesotans You Should Know” by the Twin Cities Business magazine. Ciceron has been named as one of the “Top 100 Places To Work” on numerous occasions including 2014, 2015 and 2016. In July of 2016, Ciceron was also named a Best Place to Work by the Business Journal. Andrew is most proud of these team recognitions.

Andrew provides both senior strategy insight and leads Ciceron’s business development initiatives. He’s also one of the original members of The Big Wu and is debatably the world’s biggest Phish fan.

 

Gino Giovannelli,  Creator & Principal of Miles Interactive and Distinguished Service Faculty, Opus College of Business at the University of St. Thomas

As a proven leader in the Interactive marketing space, Gino Giovannelli created Miles Interactive in 2006 to help clients identify how to best leverage the Internet to delight customers and maximize business success. Miles Interactive clients include Super Bowl 52 Host Committee, University of Minnesota Alumni Association, Caribou Coffee, SUPERVALU, Famous Dave's, Life Time Fitness and Sun Country Airlines.

Prior to starting Miles Interactive, Giovannelli served as Vice President of Carlson Interactive, an interactive agency within Carlson Companies. During his tenure at Carlson, Giovannelli was responsible for leading the online success of all Carlson businesses such as Radisson Hotels & Resorts, Country Inn & Suites, TGI Fridays, Regent Seven Seas Cruises and Carlson Wagonlit Travel. In addition, Carlson Interactive also served the needs of external clients such as The Home Depot, Saturn, Northwest Airlines and British Airways.

Giovannelli received a Bachelor of Science in Mechanical Engineering from Bucknell University, and attended the Institute for European Studies in Vienna, Austria. He is a graduate of the MBA Program at the Carlson School of Management, University of Minnesota, and completed the Carlson Companies Executive Leadership Program at the University of Minnesota.

Giovannelli is currently a Distinguished Service Faculty member at the University of St Thomas. He also serves as lead faculty for Digital Marketing for University of St. Thomas Executive Education.