Stephen Vuolo

Clinical Faculty, Marketing

sdvuolo@stthomas.edu

(651) 962-5138

2110 Summit Ave
McNeely Hall 349
St. Paul, MN 55105

M.B.A., Marketing, University of Pennsylvania - Wharton School of Business
B.S., Business Administration, Bucknell University

See my articles and publications

Steve Vuolo has had more than 20 years of brand management experience in large consumer product companies such as General Mills, Kellogg's and Nabisco, and retailers such as Caribou Coffee and Lunds/Byerly's. He also led the Nielsen client service team supporting General Mills' analytic marketing research needs.

The highlights of his marketing career include the introduction of the following new products: Life Savers Gummi Savers, Kellogg's Rice Krispies Treats Cereal, Obsidian Coffee from Caribou and Wal-Mart Smiley Fruit Snacks. He also led the positioning of the Byerly's and Lunds brands, redesigned the Byerly's logo, and led his team to record sales at Nielsen with the General Mills account. He was a marketing consultant for Angie's Kettle Corn for five years and currently consults with Schuler's Shoes and other smaller, start-up companies.

Vuolo received a bachelor of science degree from Bucknell University in business administration and earned his CPA degree while working for Arthur Young in New York City. After two years in public accounting, he earned an M.B.A. from the Wharton School of Business concentrating in marketing and strategic planning. He has been a full-time professor at St. Thomas since 2007.

Fall 2014 Courses
Fall 2014 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 01 Principles of Marketing M - W - - - - 0915 - 1055 SCH 302
Description of course Principles of Marketing : CRN: 42794
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 300 - 02 Principles of Marketing M - W - - - - 1115 - 1255 SCH 302
Description of course Principles of Marketing : CRN: 42795
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 725 - 201 Brand Management - - W - - - - 1800 - 2100 SCH 316
Description of course Brand Management : CRN: 42826
This course expands upon basic marketing theory, focusing on strategic planning and decision making as it applies to the product/brand manager. It affords you a practical, structured approach to developing product/brand management skills and emphasizes learning through hands-on application of the concepts covered in the course. Develop your skills in the formulation, execution and evaluation of the effectiveness of product/brand strategies and tactics. The course utilizes extensive case studies, applied exercises and, in some sections, a product management computer simulation to develop and increase your understanding of the role of the product/brand manager. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
J-Term 2015 Courses
J-Term 2015 Courses
Crs - Sec Title Days Time Location
MKTG 714 - SA Marketing in Emerging Markets - - - - - - - -
Description of course Marketing in Emerging Markets : CRN: 10189
These courses will address various issues in the study and practice of Marketing. The nature and focus of the topics will vary based on current developments in the field and the offerings by the Marketing faculty For specific course descriptions please go to BLACKBOARD Student Services under Highlighted Courses. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Spring 2015 Courses
Spring 2015 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 08 Principles of Marketing - T - - - - - 1730 - 2115 MCH 115
Description of course Principles of Marketing : CRN: 22062
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing

Schedule Details

Location Time Day(s)
MKTG 725 - 201 Brand Management M - - - - - - 1800 - 2100 SCH 316
Description of course Brand Management : CRN: 22089
This course expands upon basic marketing theory, focusing on strategic planning and decision making as it applies to the product/brand manager. It affords you a practical, structured approach to developing product/brand management skills and emphasizes learning through hands-on application of the concepts covered in the course. Develop your skills in the formulation, execution and evaluation of the effectiveness of product/brand strategies and tactics. The course utilizes extensive case studies, applied exercises and, in some sections, a product management computer simulation to develop and increase your understanding of the role of the product/brand manager. -- Prerequisite: Standard core courses including MKTG600

Schedule Details

Location Time Day(s)
Academic and Professional Positions
  • Clinical Instructor, University of St. Thomas, St. Paul / Minneapolis (2009 - present)
  • Limited Term Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - 2009)
  • Visiting Instructor, University of St. Thomas, St. Paul / Mpls (2007 - 2008)
  • Senior Director of Marketing, Caribou Coffee, Minneapolis (2006 - 2007)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Mpls (2006 - 2007)
  • Vice President Client Service Director; General Mills Team Leader, Acnielsen, Minneapolis (2004 - 2006)
  • Vice President of Marketing, Lund Food Holdings, Inc. (Lunds and Byerlys), Minneapolis (2000 - 2004)
  • Vice President of Marketing, International Home Foods Store Brands, Minneapolis (1996 - 2000)
  • Director of Marketing, Grist Mills, (1996 - 1998)
  • Senior Product Manager, Kellogg's Company, Battle Creek (1994 - 1996)
  • Product Manager, Nabisco Foods, Winston-Salem (1991 - 1994)
  • Assistant Marketing Manager, General Mills, Inc., Minneapolis (1988 - 1991)
  • Senior Accountant, CPA, Arthur Young & Company, New York (1984 - 1986)

Professional Service
  • McGraw Hill Publisher - Principles of Marketing, Reviewer

Major Works

Research Interests
  • Marketing

Presentations
  • "Latin American branding of NBS" Capsule Design Agency - Think + Link, Minneapolis, Minneosta, May 01, 2013