Metro Transit (2017-2021)
Business Writing (ENGL 315), Fernando Sanchez
The Metro Transit campus is located in an area which has slowly become more urbanized over time. As a result of this transformation, the campus has needed to slowly remove free parking options for employees. Students will produce a case study of the transformation of Metro Transit’s campus and changing parking demands and options. This case study will provide context for Metro Transit leadership and staff about these changes and will provide guidance to other employers that also face the need to adapt to increasing urban density and parking pressures.
Decision Analysis (OPMT 320), Kyle Goldschmidt
The Metro Transit Marketing Department is seeking to improve its system for tracking the advertising inventory dedicated to partner trades and promotions. Currently the inventory is tracked in a very large spreadsheet that is difficult to read and identify the status of advertising inventory. Utilizing historical data, student teams will create a user-friendly data model. The data model will include a process for inputting, analyzing and summarizing the data based on categories that Metro Transit’s Marketing Department identify as critical. The data model should also provide actionable recommendations for the Marketing Department to consider.
Leadership for Social Justice (JPST 365), Mike Klein
Metro Transit has an overarching goal of communicating the importance of public transportation to the Twin Cities community to raise awareness of transit as a community asset. Students will research the diverse stories of transit riders and how transit has been a part of their lives. Students will collaborate with SCP Artist-in-Residence Sarah Nelson to translate their research into illustrations. These illustrations will be displayed on a bus or light rail train to engage the broader public with these real-life narratives. This course is part of SCP Arts.
Writing for Strategic Communication (COJO 344), Craig Bryan
Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in promoting public transit to college students to encourage ridership during college years. Students in Writing for Strategic Communication will create a strategic communication plan and materials (e.g., videos, flyers) to promote a particular Metro Transit bus, BRT, or light rail line to college students.
Marketing Research (MKTG 340), David HarmanFall 2017
Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in understanding college students’ transportation choices and promoting public transit to college students. Through survey research, student teams in Marketing Research will develop a survey about transportation choices to administer to college students. Students will develop survey questions in collaboration with Metro Transit. Topics may include students’ current transportation choices, perceptions of public transit, and factors that may encourage students to change their modes of transportation. The survey developed by students will serve as a pilot that Metro Transit can use to inform their broader survey efforts.
Applied Business Research (MBA Client Consulting Program), Avinash Malshe
Psychology of Sustainability (PSYC 334), Britain Scott
Business Spanish (SPAN 320), Susana Perez Castillejo
Service Operations Management (OPMT 360), Sheneeta White in collaboration with Systems Analysis and Design II (CISC 321), Tim Meyer