Writing for Strategic Communication (COJO 344), Craig Bryan
Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in promoting public transit to college students to encourage ridership during college years. Students in Writing for Strategic Communication will create a strategic communication plan and materials (e.g., videos, flyers) to promote a particular Metro Transit bus, BRT, or light rail line to college students.
Marketing Research (MKTG 340), David Harman
Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in understanding college students’ transportation choices and promoting public transit to college students. Through survey research, student teams in Marketing Research will develop a survey about transportation choices to administer to college students. Students will develop survey questions in collaboration with Metro Transit. Topics may include students’ current transportation choices, perceptions of public transit, and factors that may encourage students to change their modes of transportation. The survey developed by students will serve as a pilot that Metro Transit can use to inform their broader survey efforts.
Applied Business Research (MBA Client Consulting Program), Avinash Malshe
Psychology of Sustainability (PSYC 334), Britain Scott
Business Spanish (SPAN 320), Susana Perez Castillejo
Leadership for Social Justice (JPST 365), Mike Klein
Metro Transit has an overarching goal of communicating the importance of public transportation to the Twin Cities community to raise awareness of transit as a community asset. Students will research the diverse stories of transit riders and how transit has been a part of their lives. Students will collaborate with SCP Artist-in-Residence Sarah Nelson to translate their research into illustrations. These illustrations will be displayed on a bus or lightrail train to engage the broader public with these real-life narratives. This course is part of SCP Arts.