Metro Transit (2017-2021)


Completed Projects

Business Writing (ENGL 315), Fernando Sanchez
Spring 2020

The Metro Transit campus is located in an area which has slowly become more urbanized over time.   As a result of this transformation, the campus has needed to slowly remove free parking options for employees. Students will produce a case study of the transformation of Metro Transit’s campus and changing parking demands and options.  This case study will provide context for Metro Transit leadership and staff about these changes and will provide guidance to other employers that also face the need to adapt to increasing urban density and parking pressures.  

Decision Analysis (OPMT 320), Kyle Goldschmidt
Spring 2019

The Metro Transit Marketing Department is seeking to improve its system for tracking the advertising inventory dedicated to partner trades and promotions. Currently the inventory is tracked in a very large spreadsheet that is difficult to read and identify the status of advertising inventory. Utilizing historical data, student teams will create a user-friendly data model. The data model will include a process for inputting, analyzing and summarizing the data based on categories that Metro Transit’s Marketing Department identify as critical. The data model should also provide actionable recommendations for the Marketing Department to consider.

Leadership for Social Justice (JPST 365), Mike Klein

Metro Transit has an overarching goal of communicating the importance of public transportation to the Twin Cities community to raise awareness of transit as a community asset.  Students will research the diverse stories of transit riders and how transit has been a part of their lives.  Students will collaborate with SCP Artist-in-Residence Sarah Nelson to translate their research into illustrations.  These illustrations will be displayed on a bus or light rail train to engage the broader public with these real-life narratives. This course is part of SCP Arts.

Writing for Strategic Communication (COJO 344), Craig Bryan
Fall 2017

Decisions college students make about transportation in college often serve as a foundation for future transportation choices.  Therefore, Metro Transit is interested in promoting public transit to college students to encourage ridership during college years.  Students in Writing for Strategic Communication will create a strategic communication plan and materials (e.g., videos, flyers) to promote a particular Metro Transit bus, BRT, or light rail line to college students.

Marketing Research (MKTG 340)David HarmanFall 2017

Decisions college students make about transportation in college often serve as a foundation for future transportation choices.  Therefore, Metro Transit is interested in understanding college students’ transportation choices and promoting public transit to college students.  Through survey research, student teams in Marketing Research will develop a survey about transportation choices to administer to college students.  Students will develop survey questions in collaboration with Metro Transit.  Topics may include students’ current transportation choices, perceptions of public transit, and factors that may encourage students to change their modes of transportation.  The survey developed by students will serve as a pilot that Metro Transit can use to inform their broader survey efforts.

Applied Business Research (MBA Client Consulting Program), Avinash Malshe
Spring 2018

Metro Transit offers a “college pass” transit pass to college students for a reduced rate. MBA students will conduct market research to understand market segments within the college student demographic and recommend fare product options that better meet the needs of different types of students.

Psychology of Sustainability (PSYC 334)Britain Scott
Spring 2018

Litter at transit stops adversely affects environmental quality and contributes to negative perceptions of transit stops and transit riding. Metro Transit would like transit stops to be a comfortable waiting space for transit riders. Students will develop a behavior change campaign for selected transit stops in the Twin Cities to deter littering and promote comfortable waiting spaces.

Business Spanish (SPAN 320)Susana Perez Castillejo
Spring 2018

Metro Transit would like to improve response rates to their customer satisfaction surveys among native Spanish speakers to improve service and amenities for this community. Students will conduct interviews in Spanish with native Spanish speakers to both gather information about where and how to distribute customer satisfaction surveys, as well as to gain feedback about the customer satisfaction survey itself. Students will analyze these findings and provide a report to Metro Transit to inform improvements of their customer satisfaction survey for native Spanish speakers.

Service Operations Management (OPMT 360)Sheneeta White in collaboration with Systems Analysis and Design II (CISC 321), Tim Meyer
Spring 2018

Metro Transit seeks to develop a tracking system for its non-revenue fleet vehicles. Metro Transit is interested in standard operating procedures for both paper-based and technological options that meets the standards for record management and minimizes resources needed for implementation. Students in OPMT 360 will develop recommended standard operating procedures to achieve these goals and students in CISC 321 will develop an associated technological solution. 

DATACOM 2018, Department of Economics, Monica Hartmann, Chair
Spring 2018

The Department of Economics sponsors an annual data analysis competition (DataCom).  The challenge to student researchers:  Think you know data? Prove it. This year’s data are provided by Metro Transit, which operates the primary public transit system of bus and rail lines in the Twin Cities. Teams of economics students propose research questions, manage and analyze real-world data, and communicate findings to a panel of judges—including Metro Transit data scientists.  Data include: Two years (~73 million observations) of automatic passenger counts by route, stop, and time-of-day; ten years (~350,000 observations) of daily ridership by route; and geographic identifiers and site descriptions for Metro Transit stops.