Visual Advocacy Workshop

Hosted by the St. Thomas Student Intellectual Property Law Association.

Date & Time:

Wednesday, March 24, 2021
6:00 PM - 9:00 PM


MSL 235 & Online

Lawyers are, above all, communicators. In your legal career, you will advocate for your clients by communicating with long, type-written documents like legal briefs and memoranda. Plan on it. But communicators need more than written words now more than ever. The world in which you will practice communicates in a manner foreign to most lawyers, using a wide array of sensory tools geared to persuade, clarify, entertain, and enthrall.

This workshop is designed to train you to use what may be the most important non-written tool a communicator can possess: the doctrine of visual design. In this 3-hour workshop, we will cover the principles of visual design, the fundamental skills of graphic design, the design cycle process, and the application of these principles to the legal practice.

The first half of the workshop will be lecture-style, and the second half will be a hands-on design experience. No special software required, only PowerPoint!

The lecture will cover specific strategies for visualizing legal arguments and concepts, including the creation of case organization tools, argumentative graphics, and trial demonstratives. The hands-on experience will entail one example of drafting or revising the types of documents that you might be asked to create in practice.

Visual advocacy is not just about making boring things look pretty. Rather, it provides a process for enhancing legal communication by improving comprehension and engagement. This event is free and open to all St. Thomas Law students. Participants will have the option of attending in person (maximum 24 students) or over Zoom (no limit).

A catered, light dinner will be provided to in-person attendees.

Presenter: Patrick Bottini, Senior Corporate Counsel at Jack Link's and Adjunct Law Professor at the University of Minnesota

Register for this event at


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