Explore digital marketing tools and learn how they fit into your marketing strategy in the St. Thomas Digital Marketing Fundamentals program. In this course, you’ll learn:
- What digital marketing is and why it’s important
- A high-level walk through of the digital marketing channels (websites, display, search, email, social media, mobile)
- Hands on exploration into display, search, email and social
Throughout the program, you will gain a better understanding of the digital marketing channels and what differentiates them from one another. In addition, there will be hands-on exploration into display, search, email, and social to optimize marketing initiatives within your organization or business. Instructors use relatable, real-world scenarios to help you develop practical skills that can be taken back to work on Monday morning. Small class sizes create a collaborative learning environment and provide the opportunity for you to build your network of fellow business leaders.
Sessions are held on the downtown Minneapolis campus, and parking is available within one block. There are no prerequisites for this program.