Mini Master of Marketing Management
Optimize your marketing efforts
To succeed in today’s ever evolving marketing landscape, employees must be on top of their game when it comes to developing marketing strategies that will produce measurable results.
Marketing managers face many challenges including:
- Executing effective marketing plans
- Staying current with digital marketing best practices
- Implementing and maintaining multi-cultural marketing
- Optimizing strategic planning initiatives
- Identifying and acting upon changing consumer purchasing trends
- Product and channel management on razor thin budgets
- Selecting the right tools for your team’s success
The Mini Master of Marketing Management executive training program emphasizes the skills today’s professionals need to succeed. It features a business simulation, a unique opportunity to make real world strategic marketing decisions and then analyze the impact on overall sales and marketing efforts.
Gain the marketing tools and strategies you need to succeed
The Mini Master of Marketing Management program covers the marketing world’s most in-demand professional skills including:
Module 1: Marketing strategy
Begin the program learning strategic approaches to marketing. Understand where your organization falls in the competitive landscape and identify the value your product or service brings to the consumer by looking through various strategic lenses.
Module 2: Marketing research
Successful marketers know how to create value for their customers. They also know how to identify the needs of new customer segments. Dig into market research tactics that can help you to build a compelling value proposition.
Module 3: Consumer behavior
Identify the various ways consumers approach their buying decisions and what factors influence these decisions. Leave with the questions to ask about your own customer base to understand why your customers do what they do.
Module 4: Promotional strategy
Once you know your overall strategy and understand your customers, you can begin crafting communication tactics to influence buyer behavior. Explore the steps to building a strong promotional strategy and choosing the tactics to reach your target customers.
Module 5: Integrated marketing channels
Organizations create value for customers in various ways. One way is to utilize the pathway products take from manufacturer to consumer to influence product price, enhance features, and distribution to the customer in a way that meets their needs. Understand how to best utilize marketing channels to create value.
Module 6: Service dominant logic
What if you are selling a service instead of a tangible product? Learn the unique aspects of marketing of services and how to best approach this from a strategic and tactical perspective.
Module 7: Product management
From new to established products, understanding the product lifecycle and where your products fit will help to guide your marketing strategy. Dive into how to position your product to consumers relative to where it falls in the product lifecycle.
Module 8: Marketing plans
You know your customer, your strategy and where your product fits, how do you use this information to put together an effective marketing plan? Identify the components of a marketing plan and how to measure the effectiveness of your plan.
Module 9: Professional selling
Sales is one way to get products or services to the end consumer. Leave this session with an understanding of the sales cycle, how to create a sales plan and measure performance and strategies for motivating a sales team.
Module 10: Digital marketing
Digital marketing allows companies to reach customers in new ways. From website and mobile development, search advertising, social media and email, gain an understanding of digital tactics and which channels make sense in your strategy.
Module 11: Multicultural marketing
When your customer base spans across cultures, how do you identify differences in consumer preferences and appeal to each segment in a way that drives purchase and does not offend. Explore how to approach marketing based on different cultural segments.
Module 12: Price management
As one of the traditional 4 P’s of marketing, pricing is an important part of the marketing equation. Dive into the world of pricing decision making by looking at the factors that influence price, what to consider when setting price and how pricing strategy can impact the organization.
Module 13: Implementation planning, execution and control
End the program with a holistic view of how each component you’ve explored throughout the program connects. Identify how to implement your plan, measure results and work toward continuous improvement.
Module 14: Maven Marketing Simulation
Throughout the program, you’ll put your learning to use in a competitive group marketing simulation. Practice in class so that you can apply where it counts – when you return to the office.
Increase your knowledge and make better marketing decisions
The Mini Master of Marketing Management program is designed to meet the needs of marketing professionals in all stages of their careers. Whether you’re an entrepreneur or business owner looking to get a solid foundation in marketing management or a senior executive in an established career, staying sharp in today’s ever-changing marketing landscape is a necessity.
Participant titles and job functions may include, but are not limited to:
- Brand manager
- Director business development
- Director of operations
- General manager
- Senior marketing manager
- Marketing director
- Marketing manager
- Project manager
- Product developer
- Entrepreneurs and business owners
Learn from our top-notch faculty with industry experience
Nakeisha S. Lewis, Ph.D.
Nakeisha Lewis is an assistant professor of Marketing in the Opus College of Business at the University of St. Thomas, Minnesota. She holds a Ph.D. in advertising from University of Texas at Austin in 2008, as well as a B.S. in marketing and an M.A. in strategic communication from the University of Missouri-Columbia.
As a proven leader in the interactive marketing space, Gino Giovannelli created Miles Interactive in 2006 to help clients identify how to best leverage the Internet to delight customers and maximize business success. Miles Interactive clients include Caribou Coffee, Famous Dave’s, Life Time Fitness and Sun Country Airlines, Bloomington Convention & Visitor Bureau, University of MN Alumni Association and MN Super Bowl Host Committee.
Prior to starting Miles Interactive, Giovannelli served as Vice President of Carlson Interactive, an Interactive agency within Carlson Companies. During his tenure at Carlson, Giovannelli was responsible for the online success of Carlson businesses such as Radisson Hotels & Resorts, Country Inn & Suites, TGI Fridays, Regent Seven Seas Cruises and Carlson Wagonlit Travel. In addition, Carlson Interactive also served the needs of external clients such as The Home Depot, Saturn, Northwest Airlines and British Airways.
Kathy Jenson focuses on marketing issues related to overall corporate improvement efforts. Through her continued involvement as a member of the board of examiners for the Baldrige Performance Excellence Program for the past 16 years, she works with both undergraduate and graduate students and organizations in all sectors to ensure a customer focus in the strategic planning and operation of organizations.
Jenson has been a member of the writing team of multiple case studies for the Baldrige Program, with a focus on the customer segment of the program criteria.
Avinash Malshe, Ph.D.
Avinash Malshe holds Ph.D. in marketing from the University of Nebraska-Lincoln and has been at St. Thomas since 2005. His research interests include marketing strategy, especially the interface between sales and marketing functions and its impact on strategy creation and implementation, as well as marketing strategy processes and business ethics. His work is published in major marketing and business journals, and he co-authored a book chapter in The Service Dominant Logic of Marketing, a thought piece discussing cutting-edge research areas in marketing.
At UST, Malshe teaches marketing management, brand management, and health care marketing in UST’s multiple MBA tracks, and has also taught the undergraduate capstone course in marketing. He is the inaugural recipient of the Opus College of Business’ Susan E. Heckler Research Excellence Award.
Before teaching, Malshe worked for more than five years as a brand manager with Pfizer Inc. and Ranbaxy Ltd. in their South Asia operations.
Malshe has trained and consulted with executives in for-profit and nonprofit businesses on multiple marketing issues. He is an active media interviewee and has written numerous Outside Consultant columns in the Minneapolis Star Tribune advising small businesses on the unique marketing challenges they face.
Lynn Olsen is founder and CEO of The Innovation Group, Inc., a leadership and organization development consultancy. He previously served as Corporate VP of Retail Operations at SUPERVALU INC., where he led a series of strategic initiatives to develop common and integrated business processes across SUPERVALU’s retail business units. Lynn has served as a member of the Food Industry Center Program Board of Advisors at the University of Minnesota and on the food industry's Category Management Process Improvement Group. Lynn is the founding Co-director of the Institute for Retailing Excellence at the University of St. Thomas and has taught marketing, strategy, and leadership in St. Thomas’ MBA programs.
Rich Rexeisen has held various administrative and faculty leadership positions since joining the college in 1990 and teaches in both the undergraduate and graduate programs, including the Executive UST MBA program and non-degree courses in the Center for Business Excellence. Rexeisen actively publishes and serves on the editorial boards of the Journal of Marketing Theory and Practice (JMTP) and Industrial Marketing Management (IMM). His current research interests focus on how study abroad impacts the development of cross-cultural sensitivity, attitudes towards the environment and moral reasoning. He also conducts research and publishes in the area of student outcomes assessment.
Rexeisen has travelled extensively and has served on multiple occasions as the faculty director for the London Business Semester program. He also taught in the Semester at Sea program. Before joining the St. Thomas faculty, Rexeisen owned and operated his own successful business and continues to consult with the business community in the areas of strategic market planning, sales and B2B marketing.
Rexeisen received his B.A. in psychology and philosophy from the University of Minnesota, his M.B.A. from the University of Michigan and his Ph.D. in marketing from the Carlson School at the University of Minnesota.
Navdeep Sodhi is an instructor for Pricing Management at the University of St Thomas Executive Program and the Managing Director of Sodhi Pricing Associates, a pricing consultancy based in Minneapolis. Navdeep has served, as a pricing executive and as consultant, global companies in several industries: airlines, medical device, industrial manufacturing, electronics, chemicals, and outsourced services. He is a past recipient of the Award of Excellence from the Professional Pricing Society and several employee awards for his work in Pricing.
Navdeep co-authored the book, Six Sigma Pricing: Improving Pricing Operations to Increase Profits which is based on his seminal article published earlier in the Harvard Business Review. Navdeep has published managerial, academic articles and contributed book chapters in reputed publications, such as, the Harvard Business Review on Pricing, Oxford Handbook of Pricing, Journal of Pricing, Visionary Pricing, Quality Digest, Minnesota Business among others. He has served as VP of Pricing Thought Leadership and board member for the Business Marketing Association (BMA). Navdeep has an MBA in marketing from Georgetown University.
Invest in your career - Gain a strong ROI
Why Choose the Mini Master of Marketing Management?
- Get hands-on learning. You will complete a business simulation to practice the new skills you are learning.
- Dive into the mind of your consumer. Explore market research and consumer behavior.
- Become a well-rounded marketer. With each session you will obtain a piece of the puzzle. Put them together at the end of the program to get the full breadth of how the marketing industry fits together.
Additional Program Details:
- Cost includes tuition, learning materials and refreshments.
- Continuing Education Units (CEUs) are non-credit educational experiences; one CEU is equivalent to 10 contact hours of study and will be noted on your completion certificate.
- Program sessions are held on the downtown Minneapolis campus. Parking is available within one block.
- There are no prerequisites for this program.
At St. Thomas Executive Education you will:
- Gain practical tools from experienced faculty
- Learn current, real-world skills you can apply on Monday (and every day)
- Network with other professionals working in business
- Have a personalized experience from program exploration to successful completion
All of this leads to a smart, practical and personalized experience to gain confidence and excel in your career. With over 30 open enrollment programs, we can help you dive into a specific topic area, understand business terminology and further develop your leadership and management skills.