With the St. Thomas Marketing Management major, you’ll learn how to critically evaluate the global marketing environment and identify strategic opportunities and challenges. You’ll know how to leverage research, competitive analysis, market segmentation, and target marketing to retain existing customers and attract new ones.
Our curriculum includes core business courses as well as specialized classes to develop your marketing expertise. Our highly engaged faculty and small class sizes ensure that you receive plenty of individual attention, and your faculty advisor supports and guides your student journey. Major in Marketing Management at St. Thomas, and take your first step into this exciting, fulfilling field.
All undergraduate business students are required to take liberal arts core curriculum courses, foundational and major-specific business courses, and allied courses from outside the College of Business in key areas such as economics, math, and statistics.
ACCT 100 Principles of Accounting I
BUSN 100 Business for the Common Good
ENTR 100 Entrepreneurship & Innovation
Begin allied courses in economics, math, and statistics
ACCT 200 Principles of Accounting II
BETH 300 Ethical Principles in Business
BLAW 300 Law for Business Leaders I
BUSN 200 Business Learning Through Service
CISC 200 Intro to Computer Technology and Business Application
FINC 310 Core Financial Management
MGMT 200 Working Skillfully in Organizations
MKTG 200 Introduction to Marketing
OPMT 200 Operations and Supply Chain Management
STUDY ABROAD: Your second or third years are ideal for semester-long or short-term (January) international programs.
As a junior and senior, you’ll take upper-level specialized courses specific to your chosen major, as well as business electives.
In addition to your major courses, you’ll also take interdisciplinary liberal arts courses in the St. Thomas Core Curriculum throughout your four years.
Students who complete the required coursework receive a Bachelor of Science in Business Administration with a major in Marketing Management.
St. Thomas maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.
All undergraduate business students are required to take liberal arts core curriculum courses, foundational and major-specific business courses, and allied courses from outside the College of Business in key areas such as economics, math, and statistics.
ACCT 100 Principles of Accounting I
BUSN 100 Business for the Common Good
ENTR 100 Entrepreneurship & Innovation
Begin allied courses in economics, math, and statistics
ACCT 200 Principles of Accounting II
BETH 300 Ethical Principles in Business
BLAW 300 Law for Business Leaders I
BUSN 200 Business Learning Through Service
CISC 200 Intro to Computer Technology and Business Application
FINC 310 Core Financial Management
MGMT 200 Working Skillfully in Organizations
MKTG 200 Introduction to Marketing
OPMT 200 Operations and Supply Chain Management
STUDY ABROAD: Your second or third years are ideal for semester-long or short-term (January) international programs.
As a junior and senior, you’ll take upper-level specialized courses specific to your chosen major, as well as business electives.
In addition to your major courses, you’ll also take interdisciplinary liberal arts courses in the St. Thomas Core Curriculum throughout your four years.
Students who complete the required coursework receive a Bachelor of Science in Business Administration with a major in Marketing Management.
St. Thomas maintains a large network of alumni and local business connections, which leads to real-world learning opportunities, internships and—oftentimes—employment after graduation. When you’re ready for an internship, the Career Development Center can help you find a position that supports your professional goals.
Students studying marketing management have many opportunities to apply theory to real-world problems and to interact with marketing professionals, in and out of the classroom.
Multiple marketing courses at St. Thomas involve engagement with local businesses. In the marketing capstone, Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. The Integrated Marketing Communications and Sports Marketing elective courses also provide students with opportunities to engage with real-world clients.
The marketing department offers an elective course in select January terms in Argentina and Brazil. This engaging study abroad experience has exposed students to the principles of international marketing and provided practice with decision-making in an international environment. Students in the course apply theory through case study analysis and meetings with executives in multiple industries and types of businesses.
Marketing management students have access to an active network of professors, peers, and alums supporting them at St. Thomas.
Joe Puk always knew he wanted to pursue a career in sales. While at St. Thomas, he credits much of his development to extra-curricular activities, such as visiting professor’s office hours, internships at Allianz and IWCO, networking with alumni, and student organizations on campus. Joe took advantage of the many resources provided by the Opus College of Business and believes that laid the foundation for his career. He is currently a Surgical Sales Representative at Medtronic with a passion for positively impacting lives.
Gino Giovannelli created Miles Interactive in 2006 to help clients identify how to best leverage the Internet to delight customers and maximize business success. Prior to launching Miles Interactive, Giovannelli served as Vice President of Carlson Interactive, an interactive agency within Carlson Companies.
Nakeisha Lewis’s primary research interest focuses on the intersection of popular culture and marketing communication, with an emphasis on urban and multicultural markets.
Jamal Al-Khatib is a professor of marketing and the director of the Small Business Institute. The Small Business Institute leverages St. Thomas business faculty and students to provide exceptional consulting services to local businesses.
The Opus College of Business awards this competitive scholarship to incoming students who intend to major in Business. Each year, up to four $10,000/year scholarships are awarded.
There is more to learn about St. Thomas; including our ranking as a Best Value School by U.S. News & World Report, the many classroom and extracurricular activities that will be part of your student experience and so much more. Schedule a visit to see our beautiful campus or start your application today.