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Marketing involves analyzing a complex landscape of data points to develop marketing strategies and tactics.

Prepare yourself for one of the oldest and purest forms of business: the challenge of identifying customer needs and taking action to fulfill them in the marketplace.

What You Study

The curriculum will prepare you for an exciting career in a business or nonprofit organization, creating and retaining profitable customers through research, competitive analysis, and determination of market potential, market segmentation and target marketing.

How We Support Your Learning

You will take the capstone course Marketing Management, which includes working with clients of the Small Business Institute (SBI). The SBI connects you with a member of the Marketing faculty and a student team to consult with small businesses to diagnose their business problems, then craft and present a solution to the client.

Another opportunity is UST’s chapter of the American Marketing Association, where students socialize, hear and network with marketing professionals.

Typical Marketing Jobs

The career path of more than 30 percent of major U.S. corporation’s chief executive officers.

Public relations
Market research
Product management
New product development

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