Section Menu

Course Descriptions

Our program provides a solid foundation for communication in the health care industry

Courses are offered in a blended format unless otherwise noted.

Management Priorities and the Communicator (BCOM 726)

This course is considered the “boot camp” for the program and classes will meet on campus.

Examining the role of communication from the senior management perspective in health care, topics in the course explore the CEO's primary concerns, responsibilities, information needs, language and decision-making processes. By developing an integrated view of health care organizations, and emphasizing organizational strategy and goals, this course will help you understand and respond to top management's concerns with effective communication strategies.

Health Care: Strategic Overview of System (MGMT 630)

This course provides you with an accurate understanding of the various components of the health care system (providers, consumers, payers and third parties) and how they interrelate. You will learn about issues, motivations and incentives that influence all parts of the system. You will also gain an understanding of the political and social environment in which these systems operate. The course is designed to give all students a common base of understanding early in their curriculum. 

Basic Anatomy and Physiology for Health Care Communicators (BCOM 638)

This is an online course.

This course outlines the fundamental principles of anatomy and physiology in humans. You will learn the basic terminology of these fields as a foundation for further study of human morphology and function, and will learn how these principles apply to human medicine, diagnosis and treatment. Topics will include: body plan; chemical, cellular and tissue level of organisms; integumentary, skeletal, muscular and special senses; endocrine, cardiovascular, lymphatic, respiratory, digestive, urinary and reproductive systems; development and inheritance; metabolism and nutrition; and fluid/electrolytes and acid/base balance.

Strategic Management in Health Care (MGMT 698)

An integrative approach to the formulation and implementation of organizational strategy and policy, this course focuses on organizational performance as it relates to mission, goals and objectives. You will get practice defining multi-faceted problems and their causes, analyzing internal and external environments, reviewing key corporate and business strategies, formulating alternative strategic options and addressing these challenges as a communication professional. Emphasis is on the ethical dimensions of problem solving at the general management level. 

Marketing Management (MKTG 600)

One of the fundamental purposes of a marketing-driven organization is the creation, communication and delivery of value to individual and organizational customers. This course offers a managerial approach to the study of strategic marketing decision making. Specifically, we will build conceptual foundations for understanding and analyzing marketing situations. In addition, we will discuss substantive and practical elements involved in the process of developing, pricing, distributing and promoting services (and goods) that provide customer solutions and deliver differentiated customer value. 

Health Care Language and Writing (BCOM 639)

This is an online course.

In this course, you will analyze and be exposed to writing across a spectrum of the health care space, representing both internal and external messaging and delivery platforms. You will gain practical knowledge and experience in writing for these purposes through exercises that apply health care language learned in other courses in the MS in Health Care Communication.  

Health Care Policy (MGMT 732)

We will address the socioeconomic, political, ethical and practical issues confronting the medical care system in the United States. Emphasis is given to the trends in providing and financing care in changing markets and governments, as well as the implications for clinics, medical groups and health professionals. Our goal in the class is to use current, high-visibility health policy issues to engage you in understanding the policy process and the role of communication before, during and after implementation.

Health Law (BLAW 745)

The course will focus on the government regulation and liability of physicians and other health care personnel, hospitals and other health care institutions, as well as the cost and quality of health care, the financing of health care delivery and other legal aspects of medical ethics. You will study decision making and planning processes, liability, contracts, torts, medical records, malpractice, consent and tax-related issues, and how information related to these issue must be handled from a communication perspective. 

Communication Research (BCOM 610)

Communication Research considers various qualitative and quantitative methodologies useful in applied research for both profit and non-profit organizations, including interpretation and evaluation techniques. We emphasize techniques of research design and reporting.

Reputation Management and Stakeholder Engagement (BCOM 661)

This course considers principles and practice for health care communicators necessary to manage corporate and product perceptions in the evolving landscape of traditional and social media. The course explores how employee, investor, community, government and organizational communication practices and engagement strategies differ from each other, yet are used together to communicate a consistent organizational message. Case histories focus on reputation management issues and programs; how research, planning, communication and measurement are applied; and the roles of communication and management to successfully build and maintain positive reputation in the health care arena.

Health Care Communication Practicum (BCOM 803/804)

The practicum comprises supervised experience in health care communication within an appropriate approved organization with a mentor from that organization. You will receive supervision and consultation throughout the experience. Together, the faculty, your mentor and you design the practicum to complement your career goals and previous health care experience, culminating with contributing to a project in your chosen area of interest. Faculty consultation is provided as needed.

Section Menu