Kim Sovell

Adjunct Faculty, Marketing

B.A., Marketing, University of Oklahoma
M.B.A., , University of Phoenix

See publications in UST Research Online

Kim Ragan Sovell began teaching in the Marketing and Entrepreneurship Department in the fall of 2008. She has experience teaching both undergraduate and graduate levels of advertising and promotion, consumer behavior, marketing management, integrated marketing communications, retailing and principles of marketing.

Sovell graduated from the University of Oklahoma in 1986 with a B.B.A. in Marketing. She completed her MBA in Tucson, Arizona, while working as a pharmaceutical representative for Pfizer Pharmaceuticals. In 1989, Bristol-Myers Squibb hired her as a hospital representative, then promoted her to associate advertising manager in the marketing department. She continued her career with the marketing department as an assistant to the product manager for the HIV division.

Sovell began a new career in education in 2000, teaching in the Marketing and Entrepreneurship Department of Wichita State University in the W. Frank Barton School of Business until 2007. While at WSU she also launched two companies: a property management company, Sienna Properties LLC, and a marketing consulting firm, Innovation Marketing LLC. She was nominated for Adjunct Faculty of the Year each year and was named Adjunct Faculty of the Year in 2004.

Spring 2018 Courses
Spring 2018 Courses
Crs - Sec Title Days Time Location
BUSN 202 - 01 MS Excel Business Applications - - - - - - - -
Description of course MS Excel Business Applications : CRN: 22088 0 Credit Hours
The course will introduce students to the use of Microsoft Excel for business applications. Students will develop skills in using Microsoft Excel to solve business problems. This course will be online, with students using the MyEducator Excel Educator software platform. Students will submit Excel exercises to demonstrate their learning. Students enrolled in this course will pay a technology fee, and will then be granted lifetime access to the Excel Educator site. Students who feel they have mastered the content of this course may apply for a waiver of this course through an examination. Students can attempt a waiver through examination for this course only once, and there is a fee for the examination. This course is graded pass/fail. Students must achieve at least a passing percentage on each exercise, and an overall passing percentage to complete this course.
Schedule Details
Location Time Day(s)
MKTG 300 - 06 Principles of Marketing - T - R - - - 1525 - 1700 MCH 233
Description of course Principles of Marketing : CRN: 22000 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
Summer 2018 Courses
Summer 2018 Courses
Crs - Sec Title Days Time Location
Fall 2018 Courses
Fall 2018 Courses
Crs - Sec Title Days Time Location
MKTG 320 - D01 Integrated MKTG Communications M - W - - - - 1335 - 1510 MCH 115
Description of course Integrated MKTG Communications : CRN: 43003 4 Credit Hours
This course is designed to develop an appreciation for the promotion mix (personal selling, advertising, public relations, sales promotion) by exploring how and why these elements are used by organizations to reach their goals and objectives. Concept fundamentals are explored, then integrated into case analysis. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
MKTG 320 - D02 Integrated MKTG Communications M - W - - - - 1525 - 1700 MCH 115
Description of course Integrated MKTG Communications : CRN: 43004 4 Credit Hours
This course is designed to develop an appreciation for the promotion mix (personal selling, advertising, public relations, sales promotion) by exploring how and why these elements are used by organizations to reach their goals and objectives. Concept fundamentals are explored, then integrated into case analysis. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
MKTG 360 - 01 Retailing - - W - - - - 1730 - 2115 MCH 115
Description of course Retailing : CRN: 43104 4 Credit Hours
In this course students learn the principles and practices of retailing, non-store retailing services and direct marketing from a management perspective. Topics include roles-in-channel, demographics, consumer behavior, trends, strategy formulation, ownership and formats, trade area and location, buying and sourcing, store design and visual merchandising, operations management promotion, service delivery, controls, non-store retailing, human resource issues, database management, and international retailing. Prerequisite: MKTG 300.
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (2008 - present)
  • Marketing Communications Coordinator, Community Thread, Stillwater (2014 - present)
  • Managing Partner, Marketing Consulting, Kim Sovell Marketing, Minneapolis (2005 - present)
  • Adjunct Instructor, Wichita State University - W. Frank Barton School of Business, Wichita (2000 - 2007)
  • Associate Advertising Manager, HIV Products, Bristol-Myers Squibb Company, Princeton (1991 - 1993)
  • Hospital Sales Representative, Bristol-Myers Squibb Company, Tucson (1989 - 1991)
  • Professional Sales Representative, Pfizer Pharmaceuticals, Inc., Tucson (1987 - 1989)
  • Journalist, Energy DataSearch, Inc., Oklahoma City (1984 - 1987)

Professional Memberships
  • American Marketing Association

Public Service
  • Valley Outreach, Other
  • Youth Express LLC, Member

Publications

Books and Chapters

Research Interests
  • Consumer Behavior
  • Marketing
  • Integrated Marketing Communication

Awards and Honors
  • W. Frank Barton School of Business - Wichita State University, 2004

Presentations