Michael Porter

Distinguished Service Faculty, Marketing

mcporter@stthomas.edu

(651) 962-4376

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 443F
Minneapolis, MN 55403

B.S., Mass Communications, Bemidji State University
Ed.D., Leadership, Policy & Administration, University of St. Thomas
M.B.A., Marketing, University of St. Thomas

See publications in UST Research Online

Prior to becoming fulltime faculty in the Fall of 2016, Porter served as the director of the UST MBC Program from 2008-2016 and as the architect of the MS in Health Care Communication (For which he is now Faculty Director).

Before joining OCB, Porter spent more than 25 years working in business, consulting, marketing and communications. He has participated in the creation and implementation of a broad spectrum of successful strategies and tactics both domestically and internationally. As a consultant, Porter's expertise has been applied to the needs of many organizations, including: Tennant Company; Net Perceptions, Inc.; RTW, Inc.; Cargill Intellectual Capital Group; Ontrack Data International, Inc.; Minnesota Technology, Inc.; Visum Healthcare; Campus Media Group; Horton, Inc.; Minnesota High Tech Association; City of Elk River; SAI Advertising; Textbook Media; Spider Technologies; Qwik-keyz and others.

In addition to a doctorate in leadership, policy and administration from the University of St. Thomas, Porter holds an M.B.A. in marketing from the University of St. Thomas and a B.S. in mass communication from Bemidji State University. He is also an accredited member of the Public Relations Society of America (PRSA), having served as the ethics officer and board member for the Minnesota chapter. Porter taught: as an adjunct faculty in the Opus College of Business from 2006-2016; doctoral students in the College of Applied Professional Studies at the University of St. Thomas; and been an adjunct in the Mass Communications Department at St. Cloud State University.

Academic engagement has included presentation of papers at: Association of Business Communication Annual International Conferences (2012-2015); 2012 Association of Business Communication Southwest regional conference - New Orleans; 2012 Midwest Sociological Society Conference - Minneapolis; and the 2010 Academy of Management annual meeting - Montreal. Porter also served as coordinator and committee member on the Midwest Qualitative Research Conference from 2005-2007.

Porter's leadership has also included: co-founder, VP marketing and board secretary for Adesso Technologies; on the advisory boards of Internet Exposure (an Internet development firm) and Quirk's Publishing (a family-owned marketing research focused media organization); on the board of the American Association of Microbusinesses; as a charter board and executive committee member for his nonprofit client Partners for Violence Prevention (for whom his communications work won the governor's Minnesota Peace Prize); on the board of the Automotive Public Relations Council (as a member and vice president); the Minnesota PRSA board of directors; the Marketing Communications Committee for the Minnesota High Tech Association; as co-founder and board member of Frontline Forum for Technology Sales and Marketing; and the Marketing Committee and Campaign Cabinet for the Minneapolis United Way.

Fall 2018 Courses
Fall 2018 Courses
Crs - Sec Title Days Time Location
BCOM 726 - 524 Mgmt Priorities & Comm See Details * *
Description of course Mgmt Priorities & Comm : CRN: 42882 3 Credit Hours
Examines the role of communication from the top management perspective. Explores the CEO's primary concerns, responsibilities, information needs, language and decision-making processes. By developing an integrative top-down view of organizations and emphasizing organizational strategy and goals, this course will help the communicator sense and respond to top management's concerns with effective communication strategies.
Schedule Details
Location Time Day(s)
SCH 4200800-1700M T W R - - -
SCH 4200800-120031 Aug '18
BCOM 803 - 524 Health Care Communication P1 - - - - - - - -
Description of course Health Care Communication P1 : CRN: 42883 1 Credit Hours
This course represents the first half of the supervised experience in health care communication with an approved professional mentor from a relevant health care organization. Student receives supervision and consultation throughout the experience. Faculty, mentor and student design the practicum to complement student's career goals and previous health care experience. Faculty consultation is provided as needed. Student also completes 3 modules in Management By The Numbers in: Balance Sheet; Income Statement; and Cash Flow Statement . Course runs in Fall of each new cohort for MS in Health Care Communication.
Schedule Details
Location Time Day(s)
MKTG 300 - 07 Principles of Marketing - T - R - - - 0955 - 1135 MCH 116
Description of course Principles of Marketing : CRN: 42996 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
J-Term 2019 Courses
J-Term 2019 Courses
Crs - Sec Title Days Time Location
BCOM 661 - 201 Reputation & Stakeholder Mgmt See Details * *
Description of course Reputation & Stakeholder Mgmt : CRN: 10216 3 Credit Hours
This course considers communication principles and practice necessary to manage corporate and product perceptions in the evolving landscape of traditional and social media. It explores how employee, investor, community, government and organization communication practices and engagement strategies differ from each other, yet are used together to communicate a consistent organizational message. Case histories focus on reputation management: issues and programs; how research, planning, communication and measurement are applied; and the roles of communication and management to successfully build and maintain positive reputations. Prerequisites: NONE.
Schedule Details
Location Time Day(s)
-- - - - - - -
SCH 3140800-170012 Jan '19
SCH 3140800-170019 Jan '19
SCH 3140800-170026 Jan '19
SCH 3140800-170002 Feb '19
Spring 2019 Courses
Spring 2019 Courses
Crs - Sec Title Days Time Location
BCOM 639 - 524 Healthcare Language & Writing - - - - - - - -
Description of course Healthcare Language & Writing : CRN: 22027 2 Credit Hours
In this course, students will analyze and be exposed to writing across a spectrum of writing for the healthcare space - representing both internal and external messaging and delivery platforms. Participants will gain practical knowledge and experience in writing for these purposes through exercises that apply healthcare language learned in other courses in the MS in Healthcare Communication core.
Schedule Details
Location Time Day(s)
BCOM 804 - 524 Health Care Communication P2 - - - - - - - -
Description of course Health Care Communication P2 : CRN: 22028 1 Credit Hours
Continuation from BCOM 803 of supervised experience in health care communication with an approved professional mentor from a relevant health care organization. Student receives supervision and consultation throughout the experience. Faculty, mentor and student design the practicum to complement student's career goals and previous healthcare experience, culminating in contributions to a health care project. Faculty consultation is provided as needed. Course runs in Spring of each new cohort for MS in Health Care Communication. Prerequisite: BCOM 803
Schedule Details
Location Time Day(s)
MGMT 708 - 601 Story: Influence Orgs & Dec See Details * *
Description of course Story: Influence Orgs & Dec : CRN: 22143 3 Credit Hours
The course will introduce students to principles that effectively link storytelling to influencing business outcomes ethically and effectively. Our business culture demands concise and meaningful communications that can both inform and influence decision makers. This course is designed to teach business professionals principles and skills that enhance their thinking about data and the use of a variety of communications channels to facilitate positive business decisions. Students will explore the meaning of information and its effect on organizational strategy and culture; be able to build a structured thinking process to tell a compelling story; and gain skills in confidently understanding and using information to influence outcomes.
Schedule Details
Location Time Day(s)
SCH 4071300-170023 Mar '19
-- - - - - - -
SCH 4070800-120011 May '19
Academic and Professional Positions
  • President, Sopra VocĂ© (A dba of MCPorter Marketing Communications, Inc.), President (1999 - present)
  • Distinguished Service Professor, University of St Thomas, (2016 - present)
  • Faculty Director - Master of Science in Health Care Communication, University of St. Thomas, St. Paul / Minneapolis (2016 - present)
  • Program Director - Master of Science in Health Care Communication, University of St. Thomas, St. Paul / Minneapolis (2015 - 2016)
  • Program Director - Master of Business Communications, University of St. Thomas, St. Paul / Minneapolis (2008 - 2016)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (2006 - 2016)
  • Co-found/Partner, Qwik-keys, Twin Cities (2012 - 2015)
  • VP Marketing/Secretary/Partner, Adesso Technologies, LLC, Minneapolis (2002 - 2007)
  • Adjunct Professor of Public Relations, St. Cloud State University, St. Cloud (2001 - 2006)
  • Interim Public Relations Manager, Net Perceptions, (1999 - 1999)
  • Marketing Communications/PR Manager, Ontrack Data International, Minneapolis (1998 - 1999)
  • Account Executive, PR Newswire, (1997 - 1998)
  • Payroll and Assignment Supervisor/Line Supervisor, Canterbury Downs, Shakopee (1985 - 1997)
  • Communications Specialist/Marketing Specialist, Horton Industries, Inc., Minneapolis (1992 - 1997)
  • Creative/Account Supervisor, Keane & Communicators, (1985 - 1991)
  • Field Interviewer, Burke Marketing Research, (1984 - 1985)
  • Sales Representative/Contributing Writer, PostTimes Magazine, (1985 - 1985)
  • Public Relations Assistant, Bemidji Community Arts Council, Bemidji (1982 - 1983)

Professional Memberships
  • PRSA - Public Relations Society of America

Professional Service
  • Authentic Edge,
  • Campus Media Group,
  • Companies to Classrooms,
  • Dom Technologies,
  • Internet Exposure,
  • LifeScience Alley - Non-profit,
  • PSRA - Public Relations Society of American,
  • Quirk's Publishing Company,
  • Sights on Service,

Publications
  • Porter, M. C., & Heyman, J. E. (forthcoming). We've shopped before: Exploring instructions as an influence on mystery shopper reporting. Journal of Retailing and Consumer Services,
  • Porter, M. C. (2016). Winning the jackpot: How would you answer the lottery question?. Public Relations Tactics,
  • Porter, M. C., Anderson, B. D., & Nhotsavang, M. (2015). Anti-social media: Executive twitter 'engagement' and attitudes about media credibility. Journal of Communication Management, (19)(3), pp. 270-287
  • Porter, M. C., & Spriggs, M. T. (2013). Informal private equity investment networks: The role of the nexus angel. Journal of Private Equity, (16)(3), pp. 48-56

Books and Chapters

Research Interests
  • Business Education
  • Communication
  • Entrepreneurship Strategy
  • Marketing
  • Private Equity

Presentations
  • "Shield bearer or seasoned general: How the C-suite engages and leverages crisis communication consultants" International Crisis and Risk Communication Conference, Orlando, Florida, March 01, 2018
  • "Mystery shopping ROI" Mystery Shopping Providers Association, October 01, 2016
  • "Mystery shopper memory" Mystery Shopping Providers Association, October 01, 2016
  • "Alumni leaders in the classroom - Marketing" Bemidji State University, October 01, 2015
  • "Academics peeking through the window: An outsider's look at mystery shopping." Mystery Shopping Providers Association, Minneapolis, Minnesota, October 01, 2015
  • "Delivering what we heard you request: Application of 2-way communication to develop and deliver specialized MS degree in health care communication." Association for Business Communication, Seattle, Washington, October 01, 2015
  • "Communications Measurement Panel" Minnesota PRSA/Spong, Minneapolis, Minnesota, September 01, 2015
  • "PRWeek Branding Roundtable Panelist" PRWeek & Spong, Minneapolis, Minnesota, July 01, 2015
  • "The communicator, the executive, and the organization: Grammar, semiotics and ethics of 'it', 'they', 'we', and 'you' in corporate communication" Association for Business Communication, Philadelphia, Pennsylvania, October 01, 2014
  • "Just follow the instructions: Applied investigation of the effect of training on mystery shoppers" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2014
  • "APR Bootcamp" Minnesota Public Relations Society of America. (April 2014)., Minneapolis, Minnesota, April 01, 2014
  • "Value Addition: The new math of applied research as a summative exercise for business communication" Association for Business Communication, Minneapolis, Minnesota, April 01, 2014
  • "Strategic Writing: A graduate pedagogy for a widely varied range of student subject matter expertise" Association for Business Communication, Minneapolis, Minnesota, April 01, 2014
  • "Anti-social media: Executive twitter engagement and attitudes about media credibility" Association for Business Communication, New Orleans, Louisana, October 01, 2013
  • "New Member Orientation" Minnesota Public Relations Society of America, Minneapolis, Minnesota, September 01, 2013
  • "Committee Leadership Skills" Minnesota Medical Association, Minneapolis, Minnesota, September 01, 2013
  • "Presentation Skills" Minnesota Medical Association, Minneapolis, Minnesota, August 01, 2013
  • "Anti-social media: Executive twitter engagement and attitudes about media credibility" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 19, 2013
  • "A pedagogy for developing communication advisors for senior managers: 25 years of a master of business communication (MBC) program" Association for Business Communication, Honolulu, Hawaii, October 25, 2012
  • "Developing your networking skills" Medtronic Women's Network Global, Minneapolis, Minnesota, June 15, 2012
  • "Archangels of private equity: An exploratory model for how investors and entrepreneurs interact" Midwest Sociological Society, Minneapolis, MN, March 01, 2012
  • "Archangels of private equity: Exploring the role of gift exchange rituals in investor presentations and valued business intelligence: A case for examining senior management perceptions of media vs. interpersonal information sources" Southwest Association of Business Communication, New Orleans, LA, February 01, 2012
  • "Angel investors for early stage funding" UST Venture Catalyst Group - MBA/Entrepreneurship Alumni, August 02, 2010
  • "Mapping heavenly movements: Defining angel investor profiles and charting critical investment rituals in a network-mediated exchange" Academy of Management, Montreal, Canada, August 01, 2010
  • "Gifts from angels: Gift exchange interaction rituals among entrepreneurs" Midwest Qualitative Research Conference, Minneapolis, Minnesota, January 01, 2008
  • "Observing the invisible: A methods examination of qualitative private" Midwest Qualitative Research Conference, Minneapolis, Minnesota, January 01, 2008
  • "Preying for angels: Case studies of entrepreneurs" Midwest Qualitative Research Conference, Minneapolis, Minnesota, January 01, 2007
  • "Auditing your communications for continuity and successful marketing" ITEC Business Expo, Phoenix, Arizona, January 01, 2002