James Heyman

Associate Professor, Marketing

jeheyman@stthomas.edu

(651) 962-4313

Minneapolis Campus
1000 LaSalle Ave
Terrence Murphy Hall 443N
Minneapolis, MN 55403

B.A., Economics & Business, Macalester College
M.S., Business Administration, University of California
M.Sc., Applied Mathematics, U.S. Naval Postgraduate School
Ph.D., Business Administration, University of California

See publications in UST Research Online

James Heyman joined the faculty in 2005. He teaches in both the undergraduate and M.B.A. programs.

Heyman's general research analyzes how individuals make judgments when they only have a small amount of information. His current focus is on combining algorithmic complexity and information theory to develop a cost/benefit measure for different forms of survey methods.

He has published articles in Psychological Science, Journal of Interactive Marketing, American Behavioral Scientist, Journal of Marketing Communications, Motivation and Emotion, and Assessment & Evaluation in Higher Education. He papers have also been published in the Handbook of Consumer Psychology and Recent Developments in Behavioral Economics.

Heyman has been an ad hoc reviewer for Association for Consumer Research, British Journal of Social Psychology, Econometrica, International Economic Review, Journal of Applied Social Psychology, Journal of Experimental Social Psychology, Journal of Interactive Marketing, Marketing Science, and Managerial and Decision Economics.

He received his B.A. in economics and his M.Sc.. in applied mathematics from the Naval Postgraduate School, and his Ph.D. in marketing from the University of California-Berkeley.

Fall 2017 Courses
Fall 2017 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 02 Principles of Marketing M - W - - - - 1525 - 1700 MCH 236
Description of course Principles of Marketing : CRN: 42955 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 490 - 02 Marketing for the Common Good M - W - - - - 1335 - 1510 MCH 236
Description of course Marketing for the Common Good : CRN: 42978
This course is based on the use of marketing principles to develop marketing strategies and programs that lead to behavioral changes for social good: improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being to name a few. Students will be expected to define a socially-based goal that is important to them and then use the course methodology to develop and document a feasible behavioral intervention. Prerequisite: MKTG 300
Schedule Details
Location Time Day(s)
J-Term 2018 Courses
J-Term 2018 Courses
Crs - Sec Title Days Time Location
Spring 2018 Courses
Spring 2018 Courses
Crs - Sec Title Days Time Location
MKTG 300 - 01 Principles of Marketing M - W - - - - 1315 - 1455 SCH 420
Description of course Principles of Marketing : CRN: 21910 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 300 - 02 Principles of Marketing M - W - - - - 1515 - 1655 SCH 420
Description of course Principles of Marketing : CRN: 21911 4 Credit Hours
This course uses a managerial point of view. It focuses on understanding the needs and desires of customers in order to develop effective strategies for business. Students are taught to consider organizational, social, competitive, technological, economic, behavioral, and legal forces in crafting effective marketing programs. Prerequisites: Junior standing
Schedule Details
Location Time Day(s)
MKTG 430 - D04 Marketing Management M - - - - - - 1730 - 2115 MCH 117
Description of course Marketing Management : CRN: 21932 4 Credit Hours
Small Business Institute clients present student teams with business problems that require solutions. Student teams diagnose the client's problem and craft and present a solution to the client. Time is divided between reviewing and integrating the students' marketing backg round, facilitating the student contact with the client, and providing consulting to the client. Prerequisites: MKTG 340 or 345; one additional Marketing elective; BETH 301, and senior standing.
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Associate Professor, University of St. Thomas, Saint Paul / Minneapolis (2011 - present)
  • Department Chair, Marketing, University of St. Thomas, St Paul / Minneapolis (2012 - 2014)
  • Assistant Professor, University of St. Thomas, St. Paul / Minneapolis (2005 - 2011)
  • Senior Manager, Ernst & Young LLP, Costa Mesa (1999 - 2000)
  • Senior Consultant, IBM Corporation, Costa Mesa (1996 - 1999)
  • Consultant, IBM Corporation, Sydney (1995 - 1996)
  • Various jobs, U.S. Navy, Dahlgren (1984 - 1995)

Professional Memberships
  • Society for Consumer Psychology
  • Society for Judgment & Decision Making
  • Text and Academic Authors Association

Professional Service
  • Assessment and Evaluation in Higher Education, Reviewer
  • Journal of Behavioral and Experimental Economics, Reviewer
  • Journal of Economic Behavior & Organization, Reviewer
  • Managerial & Decision Economics, Reviewer

Public Service
  • Wayzata Public Schools Education Foundation, Board Member

Publications
  • Heyman, J. E., & Sailors, J. J. (2016). A respondent friendly method of ranking long lists. International Journal of Market Research, (58)(5), pp. 693-710
  • Abendroth, L., & Heyman, J. E. (2013). Honesty is the best policy: The effects of disclosure in word-of-mouth marketing. Journal of Marketing Communications, (19)(4), pp. 245-257
  • Sailors, J. J., & Heyman, J. E. (2011). Compound anchors and their subsequent effects on judgments. American Behavioral Scientist, (55)(8), pp. 1035-1051
  • Heyman, J. E., & Sailors, J. J. (2010). Peer assessment of class participation: Applying peer nomination to overcome rating inflation. Assessment and Evaluation in Higher Education, (36)(5), pp. 605-618
  • Heyman, J. E., & Ariely, D. (2004). Effort for payment: A tale of two markets. Psychological Science, (15)(11), pp. 787-793
  • Heyman, J. E., Mellers,, B., Tishcenko, S., & Schwartz, A. (2004). I was pleased a moment ago: How pleasure varies with background and foreground reference points. (28)(1), pp. 65-83
  • Heyman, J. E., Orhun, Y., & Ariely, D. (2004). Auction fever: The effect of opponents and quasi-endowment on product valuations. Journal of Interactive Marketing, (18)(4), pp. 7-21

Books and Chapters
  • Heyman, J. E., & Mellers, B. A. (2007). Handbook of Consumer Psychology. In C. Haugtvedt, F Kardes, & P. Herr (Ed.), Perceptions of fair pricing. New Jersey: Lawrence Erlbaum

Research Interests
  • Judgment and Decision Making

Presentations
  • "Mystery shopping ROI" Mystery Shopping Providers Association, October 01, 2016
  • "Mystery shopper memory" Mystery Shopping Providers Association, October 01, 2016
  • "Wisdom of crowds: It's not just for point estimates anymore" Society for Judgement and Decision Making, Chicago, Illinois, November 01, 2015
  • "Academics peeking through the window: An outsider's look at mystery shopping." Mystery Shopping Providers Association, Minneapolis, Minnesota, October 01, 2015
  • "Just follow the instructions: Applied investigation of the effect of training on mystery shoppers" OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2014
  • "How does thee rank? Let me count the complexity." OCB Faculty Research Symposium, Minneapolis, Minnesota, April 01, 2013
  • "How does thee rank, let me count the speed" SJDM - Society for Judgment and Decision Making, Minneapolis, MN, November 01, 2012
  • "Why can't Johnny randomize? Because his memory is too good" Behavioral Decision Research in Management Conference, Boulder, CO., July 01, 2012
  • "Behavioral economics: When is a buck not a buck?" Twin Cities Actuarial Club, Minneapolis, MN, March 01, 2012
  • "Does experience attenuate the effect of non-diagnostic information?" Edwards Bayesian Research Conference, Fullerton, California, January 01, 2012
  • "Anchors are contagious but not virulent" Society for Judgment and Decision Making, Seattle, Washington, November 01, 2011
  • "Does experience attenuate the effect of non-diagnostic information?" Society for Consumer Psychology, Washington, DC, August 01, 2011
  • "Bucking bulls and benign bears: Volatility preferences in declining and rising markets" ACR - Association for Consumer Research, Jacksonville, FL, October 01, 2010
  • "Tell the truth: The effects of disclosure in word-of-mouth marketing" ACR - Association for Consumer Research, Jacksonville Beach, FL, October 01, 2010
  • "How to choose when you can't decide: Can consumers break a tie by choosing at random?" ACR - Association for Consumer Research, Jacksonville, FL, October 01, 2010
  • "Why are bear markets bumpier than bull markets?" Consumers' Financial Decision Making, Boulder, CO, June 01, 2010
  • "Bucking bulls and benign bears: Volatility preferences in declining & rising markets" Behavioral Decision Research in Management, Pittsburgh, Pennsylvania, June 01, 2010
  • "Deconfounding recognition and recall in random sequence generation" Society for Judgment and Decision Making, Boston, Massachusetts, November 01, 2009
  • "Information technology has changed perceptions of price fairness" Society for Judgment & Decision Making Conference, Houston, TX, November 01, 2007
  • "Who cares about marketing ethics? - Perceived fairness in the marketplace" AMA Winter Marketing Educators Conference, St. Petersburg, FL, February 01, 2006
  • "Shifting reference points & fleeting pleasures" ACR - Association for Consumer Research, Portland, Oregon, October 01, 2004
  • "The perils of not knowing what we don't know. (Poster)" ACR - Association for Consumer Research, Portland, Oregon, October 01, 2004
  • "Competition and attachment in on-line auctions" ACR - Association for Consumer Research, Portland, Oregon, October 01, 2004
  • "Effort for payment: A tale of two markets" University of Waikato, Hamilton, New Zealand, January 01, 2004
  • "Why is there no such thing as a foolproof system?" Society for Judgment and Decision Making, Vancouver, BC, Canada, November 01, 2003
  • "Decreasing payments and increasing performance." Society for Judgment and Decision Making, Kansas City, Missouri, November 01, 2002
  • "European and American attitudes towards GM foods" Conference on European and American Perspectives on Regulating Genetically Engineered Food, Berkeley, California, July 01, 2002
  • "European and American attitudes towards genetically modified foods" Conference on Labeling Products of Food Biotechnology, Palo Alto, California, June 01, 2002
  • "How the Internet eliminated death, taxes, and the need for rational thought." University of Southern California, Los Angeles, California, January 01, 1999