David Harman

Assistant Professor, Marketing

harm4563@stthomas.edu

(651) 962-5847

2115 Summit Ave
McNeely Hall 358
St. Paul, MN 55105

B.A., Philosophy, St. John's College
M.B.A., Marketing, University of Washington
Ph.D., Marketing, University of Iowa

See publications in UST Research Online

David Harman is an Assistant Professor in the Department of Marketing at the Opus College of Business. His research focuses on customer lifetime value and customer retention as well as bringing existing statistical methods into professional marketing analytics practice. He previously worked at AT&T Mobility where he managed the targeting strategy for AT&T's wireless retention direct marketing campaigns. Dr. Harman has a BA in Philosophy from St. John's College, Santa Fe, NM, an MBA in Marketing from the University of Washington, Seattle, WA, and a PhD in Marketing from the University of Iowa.

Summer 2018 Courses
Summer 2018 Courses
Crs - Sec Title Days Time Location
Fall 2018 Courses
Fall 2018 Courses
Crs - Sec Title Days Time Location
MKTG 340 - L01 Marketing Research - T - R - - - 1330 - 1510 MCH 118
Description of course Marketing Research : CRN: 43006 4 Credit Hours
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)
Schedule Details
Location Time Day(s)
MKTG 340 - L02 Marketing Research - T - R - - - 1525 - 1700 MCH 118
Description of course Marketing Research : CRN: 43007 4 Credit Hours
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)
Schedule Details
Location Time Day(s)
J-Term 2019 Courses
J-Term 2019 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Assistant Professor, University of St. Thomas - Opus College of Business, Saint Paul / Minneapolis (2016 - present)
  • Teaching Assistant, University of Iowa - Tippie College of Business, Iowa City (2011 - 2016)
  • Senior Marketing Manager, AT & T Mobility, Redmond (2006 - 2011)
  • Project Manager, Microsoft, Redmond (2001 - 2004)

Professional Memberships
  • America Marketing Association
  • Direct Marketing Education Foundation Professors' Academy
  • INFORMS

Professional Service
  • St. John's College Alumni Association,

Publications

Books and Chapters

Research Interests
  • Customer lifetime value
  • Customer retention
  • CRM
  • Marketing analytics
  • Bayesian applications in marketing

Awards and Honors
  • Ballard and Seashore Dissertation Fellowship, University of Iowa, 2016
  • Graduate College Post Comprehensive Summer Fellowship, University of Iowa, 2015
  • Haring Symposium Fellow, 2015
  • M. Bhanu Murthy Memorial Prize fo Excellence in Teaching, University of Iowa, 2015
  • Marketing Science Doctoral Consortium Fellow, 2015
  • Middelstaedt Doctoral Symposium Fellow, 2014
  • Ponder Summer Fellowship, University of Iowa, 2014
  • Sheth Doctoral Consortium Fellow, AMA, 2015

Presentations
  • "Accounting for Customers with No Repeat Transactions in Latent Attrition Models" EMAC Conference, Glasgow, Scotland, UK, May 01, 2018
  • "I "like" it: How message content and media elements affect fan engagement with sport teams' social media" Opus College of Business Research Forum, St. Paul, Minnesota, January 01, 2018
  • "Counting your nonstationary customers: Addressing inconsistency and bias in latent attrition model estimates" University of Iowa, Iowa City, Iowa, January 01, 2016
  • "Counting your nonstationary customers" ISMS Marketing Science Conference, Baltimore, Maryland, June 01, 2015
  • "Counting your seasonal customers: Adding time-varying covariates to stochastic customer lifetime value models" Haring Symposium, Indiana University, Bloomington, Indiana, April 01, 2015
  • "Counting your seasonal customers" ISMS Marketing Science Conference, Atlanta, Georgia, June 01, 2014