David Harman

Assistant Professor, Marketing

harm4563@stthomas.edu

(651) 962-5847

2115 Summit Ave
McNeely Hall 358
St. Paul, MN 55105

B.A., Philosophy, St. John's College
M.B.A., Marketing, University of Washington
Ph.D., Marketing, University of Iowa

See publications in UST Research Online

David Harman has a BA in Philosophy from St. John's College, Santa Fe, NM, an MBA in Marketing from the University of Washington, Seattle, and completed his doctoral dissertation on customer lifetime value models with the University of Iowa. He previously worked at AT&T Mobility where he managed the targeting strategy for AT&T's wireless retention direct marketing campaigns. The unanswered questions from his professional life continue to influence his research interests in customer retention, marketing analytics, and direct marketing.

Fall 2017 Courses
Fall 2017 Courses
Crs - Sec Title Days Time Location
MKTG 340 - 02 Marketing Research - T - R - - - 1330 - 1510 MCH 118
Description of course Marketing Research : CRN: 42969
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)
Schedule Details
Location Time Day(s)
MKTG 340 - 03 Marketing Research - T - R - - - 1525 - 1700 MCH 118
Description of course Marketing Research : CRN: 42970
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)
Schedule Details
Location Time Day(s)
J-Term 2018 Courses
J-Term 2018 Courses
Crs - Sec Title Days Time Location
Spring 2018 Courses
Spring 2018 Courses
Crs - Sec Title Days Time Location
MKTG 340 - 01 Marketing Research - T - R - - - 1330 - 1510 MCH 118
Description of course Marketing Research : CRN: 21920 4 Credit Hours
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)
Schedule Details
Location Time Day(s)
MKTG 340 - 02 Marketing Research - T - R - - - 1525 - 1700 MCH 118
Description of course Marketing Research : CRN: 21921 4 Credit Hours
In this course, students learn to develop surveys, observation, experiments, and other tools for learning about customer characteristics and requirements. They learn about analytical techniques, data sources, re search planning and costs. Students would greatly benefit from completing this course before they take MKTG 430. Prerequisites: MKTG 300, MATH 101 or 109 or 111 or 113, STAT 220 (QMCS 220 or IDTH 220)
Schedule Details
Location Time Day(s)
MKTG 729 - 201 Marketing Analytics M - - - - - - 1800 - 2100 SCH 419
Description of course Marketing Analytics : CRN: 21940 3 Credit Hours
Marketing decisions are increasingly data driven. In this course, students will learn how to analyze marketing data to inform effective decision making. Students will learn how they can develop a deeper and more fully informed understanding of current and emerging customer needs using a broad range of marketing analytic techniques. Students will work hands-on with marketing data as they learn how to master the tools necessary to develop useful customer insights that can guide marketing decisions. Prerequisites: OPMT 600, and MKTG 625 or MKTG 600
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Assistant Professor, University of St. Thomas - Opus College of Business, Saint Paul / Minneapolis (2016 - present)
  • Teaching Assistant, University of Iowa - Tippie College of Business, Iowa City (2011 - 2016)
  • Senior Marketing Manager, AT & T Mobility, Redmond (2006 - 2011)
  • Project Manager, Microsoft, Redmond (2001 - 2004)

Professional Memberships
  • America Marketing Association
  • INFORMS

Publications

Books and Chapters

Research Interests
  • Customer lifetime value
  • Customer retention
  • CRM
  • Marketing analytics
  • Bayesian applications in marketing

Awards and Honors
  • Ballard and Seashore Dissertation Fellowship, University of Iowa, 2016
  • Graduate College Post Comprehensive Summer Fellowship, University of Iowa, 2015
  • Haring Symposium Fellow, 2015
  • M. Bhanu Murthy Memorial Prize fo Excellence in Teaching, University of Iowa, 2015
  • Marketing Science Doctoral Consortium Fellow, 2015
  • Middelstaedt Doctoral Symposium Fellow, 2014
  • Ponder Summer Fellowship, University of Iowa, 2014
  • Sheth Doctoral Consortium Fellow, AMA, 2015

Presentations
  • "Counting your nonstationary customers: Addressing inconsistency and bias in latent attrition model estimates" University of Iowa, Iowa City, Iowa, January 01, 2016
  • "Counting your nonstationary customers" ISMS Marketing Science Conference, Baltimore, Maryland, June 01, 2015
  • "Counting your seasonal customers: Adding time-varying covariates to stochastic customer lifetime value models" Haring Symposium, Indiana University, Bloomington, Indiana, April 01, 2015
  • "Counting your seasonal customers" ISMS Marketing Science Conference, Atlanta, Georgia, June 01, 2014