Gino Giovannelli

Distinguished Service Faculty, Marketing

2115 Summit Ave
McNeely Hall 334
St. Paul, MN 55105

B.S., Mechanical Engineering, Bucknell University
M.B.A., Marketing, University of Minnesota - Carlson School of Management

See publications in UST Research Online

As a proven leader in the Interactive marketing space, Gino Giovannelli created Miles Interactive in 2006 to help clients identify how to best leverage the Internet to delight customers and maximize business success. Miles Interactive clients include Super Bowl 52 Host Committee, University of Minnesota Alumni Association, Caribou Coffee, SUPERVALU, Famous Dave's, Life Time Fitness and Sun Country Airlines.

Prior to starting Miles Interactive, Giovannelli served as Vice President of Carlson Interactive, an interactive agency within Carlson Companies. During his tenure at Carlson, Giovannelli was responsible for leading the online success of all Carlson businesses such as Radisson Hotels & Resorts, Country Inn & Suites, TGI Fridays, Regent Seven Seas Cruises and Carlson Wagonlit Travel. In addition, Carlson Interactive also served the needs of external clients such as The Home Depot, Saturn, Northwest Airlines and British Airways.

Giovannelli received a Bachelor of Science in Mechanical Engineering from Bucknell University, and attended the Institute for European Studies in Vienna, Austria. He is a graduate of the MBA Program at the Carlson School of Management, University of Minnesota, and completed the Carlson Companies Executive Leadership Program at the University of Minnesota.

Giovannelli is currently a Distinguished Service Faculty member at the University of St Thomas. He also serves as lead faculty for Digital Marketing for University of St. Thomas Executive Education.

Fall 2017 Courses
Fall 2017 Courses
Crs - Sec Title Days Time Location
MKTG 380 - 01 Interactive Marketing - T - R - - - 0800 - 0940 MCH 108
Description of course Interactive Marketing : CRN: 42974
Interactive marketing (i.e. website marketing, social media, email marketing, display advertising, search marketing and mobile marketing) applies the concepts and strategies introduced in Principles of Marketing to today's business environment. The goal of Interactive Marketing is to acquire and strengthen customer relationships by leveraging the online space. This allows businesses to uniquely engage with customers around the world in relevant "real time" dialog based on customer insights, while allowing customers to engage with businesses whenever, wherever, and however they choose. Prerequisite: MKTG 300 or COJO 234
Schedule Details
Location Time Day(s)
MKTG 380 - 02 Interactive Marketing - - W - - - - 1730 - 2115 MCH 115
Description of course Interactive Marketing : CRN: 42975
Interactive marketing (i.e. website marketing, social media, email marketing, display advertising, search marketing and mobile marketing) applies the concepts and strategies introduced in Principles of Marketing to today's business environment. The goal of Interactive Marketing is to acquire and strengthen customer relationships by leveraging the online space. This allows businesses to uniquely engage with customers around the world in relevant "real time" dialog based on customer insights, while allowing customers to engage with businesses whenever, wherever, and however they choose. Prerequisite: MKTG 300 or COJO 234
Schedule Details
Location Time Day(s)
MKTG 774 - 221 Digital Marketing Fundamentals - T - - - - - 1800 - 2100 TMH 357
Description of course Digital Marketing Fundamentals : CRN: 42985
Digital Marketing continues to rise and has become core to marketplace success. This course provides an overview of how Digital Marketing can be engaged to significantly contribute to achievement of business goals and priorities. This course examines the concepts, strategies and applications related to Websites, Display Advertising, Search, Email, Social and Mobile Marketing with an explicit focus on how each area can be utilized to acquire and strengthen customer relationships across the customer life cycle. -- Prerequisite: MKTG 600 or MKTG 625.
Schedule Details
Location Time Day(s)
J-Term 2018 Courses
J-Term 2018 Courses
Crs - Sec Title Days Time Location
Spring 2018 Courses
Spring 2018 Courses
Crs - Sec Title Days Time Location
MKTG 380 - 01 Interactive Marketing - T - R - - - 0800 - 0940 MCH 108
Description of course Interactive Marketing : CRN: 21926 4 Credit Hours
Interactive marketing (i.e. website marketing, social media, email marketing, display advertising, search marketing and mobile marketing) applies the concepts and strategies introduced in Principles of Marketing to today's business environment. The goal of Interactive Marketing is to acquire and strengthen customer relationships by leveraging the online space. This allows businesses to uniquely engage with customers around the world in relevant "real time" dialog based on customer insights, while allowing customers to engage with businesses whenever, wherever, and however they choose. Prerequisite: MKTG 300 or COJO 234
Schedule Details
Location Time Day(s)
MKTG 380 - 02 Interactive Marketing - T - R - - - 0955 - 1135 MCH 115
Description of course Interactive Marketing : CRN: 21927 4 Credit Hours
Interactive marketing (i.e. website marketing, social media, email marketing, display advertising, search marketing and mobile marketing) applies the concepts and strategies introduced in Principles of Marketing to today's business environment. The goal of Interactive Marketing is to acquire and strengthen customer relationships by leveraging the online space. This allows businesses to uniquely engage with customers around the world in relevant "real time" dialog based on customer insights, while allowing customers to engage with businesses whenever, wherever, and however they choose. Prerequisite: MKTG 300 or COJO 234
Schedule Details
Location Time Day(s)
MKTG 776 - 201 Digital Marketing Experience - T - - - - - 1800 - 2100 TMH 357
Description of course Digital Marketing Experience : CRN: 21941 3 Credit Hours
This course provides a deep dive into the new and exciting world of the Digital Marketing Experience, which offers students the relevant knowledge and skills that employers demand today. We begin with a framework for developing an effective Digital Marketing Strategy in alignment with business goals and priorities. The course then offers various deep dives into Digital Marketing Channels (Websites, Display Advertising, Search, Email, Social and Mobile marketing). The course culminates with teams developing a capstone Digital Marketing Strategy and Plan, allowing students to apply course learnings to a real or concept business. Prerequisite: MKTG 774 or MKTG 775
Schedule Details
Location Time Day(s)
Academic and Professional Positions
  • Distinguished Service Faculty, University of St. Thomas, St. Paul / Minneapolis (2016 - present)
  • Principal, Miles Interactive, St. Louis Park (2006 - present)
  • Adjunct Instructor, University of St. Thomas, St. Paul / Minneapolis (2013 - 2016)
  • Vice President, Carlson Interactive, Carlson Companies, Minneapolis (2004 - 2006)
  • Vice President, c-Commerce: Carlson Companies, Carlson Companies, Minneapolis (2002 - 2004)
  • Director, e-Commerce: Carlson Hospitality Worldwide, Carlson Companies, Minneapolis (1999 - 2002)
  • Vice President, Business Development, Electronic Media Group, Minneapolis (1998 - 1999)
  • Director of Sales, Fisher Rosemount Systems, Fisher-Rosemount (now Emerson Electric), Minneapolis (1995 - 1998)
  • Instructor, Lakeville Public High School, Lakeville (1995 - 1998)
  • Sales Engineer, Moore Products Company (now Siemens), Minneapolis (1990 - 1994)

Professional Service
  • St Louis Park High School Academic Advisory Board,
  • St. Louis Park Baseball Association,
  • St. Louis Park Basketball Association,
  • St. Louis Park High School Career and College Readiness,

Public Service
  • Christ Presbyterian Church, Other

Publications
  • Giovannelli, G. (2004). Proactive internet strategies maximize hotels revenue and reservations.
  • Giovannelli, G. (2003). Maximizing the internet.
  • Giovannelli, G. (2003). Radisson speaks many online tongues.
  • Giovannelli, G. (2003). Radisson re-launches web site with multi-lingual features.
  • Giovannelli, G. (2003). Radisson hotels and resorts ranks number one in first national survey of consumer satisfaction with online hotel reservations.
  • Giovannelli, G. (2002). Price vs loyalty.
  • Giovannelli, G. (2002). Companies hope incentives boast reservations on their web sites.
  • Giovannelli, G. (2001). Making the web user-friendly.

Books and Chapters

Research Interests
  • Digital Marketing Strategy

  • Website Design and Development
  • Search Engine Optimization
  • Paid Search Marketing
  • Display Advertising
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing


Awards and Honors
  • Adrian Website Design and Development, HSMAI - Hospitality Sales and Marketing Association International, 2010
  • MBA Student of the Year, University of Minnesota, 1996

Presentations