Mark Addicks

Adjunct Faculty, Marketing

Minneapolis Campus
1000 LaSalle Ave
Schulze Hall
Minneapolis, MN 55403

B.A., Government, University of Texas
M.B.A., Marketing, Strategy, Harvard Business School

See publications in UST Research Online

Summer 2018 Courses
Summer 2018 Courses
Crs - Sec Title Days Time Location
MKTG 600 - 804 Marketing Management See Details * *
Description of course Marketing Management : CRN: 30561 3 Credit Hours
This course offers a managerial approach to the study of strategic market decision making. It will examine the basic principles of marketing and their use in developing an optimum marketing mix. It will cover such topics as market planning; segmentation and target marketing; channels of distribution; consumer behavior; competitive analysis; pricing, demand analysis and forecasting; promotion, sales management; and product decisions. The course is designed to build a conceptual foundation for understanding and analyzing marketing situations. You will learn a managerial approach to applying marketing principles to practical marketing situations. This course provides a foundation for further education in marketing. Prerequisite: None
Schedule Details
Location Time Day(s)
SCH 4211300-170031 May '18
-- - - - - - -
SCH 4210800-1200- - - - F S -
Fall 2018 Courses
Fall 2018 Courses
Crs - Sec Title Days Time Location
ENTR 714 - 804 Global Healthcare Innovation See Details * *
Description of course Global Healthcare Innovation : CRN: 43067 3 Credit Hours
These courses will address various issues in the study and practice of Entrepreneurship. The nature and focus of the topics will vary based on current developments in the field and offerings by the Entrepreneurship faculty. For specific course description please go to BLACKBOARD Student Services under Highlighted Courses.
Schedule Details
Location Time Day(s)
SCH 4070800-1700- - - R F S -
-- - - - - - -
MKTG 601 - 369 Dev & Del Superior Cust Value See Details * *
Description of course Dev & Del Superior Cust Value : CRN: 43017 3 Credit Hours
Registration is restricted to EXECUTIVE MBA students only
Schedule Details
Location Time Day(s)
-- - - - - - -
SCH 1270800-170015 Sep '18
SCH 1271300-170012 Oct '18
SCH 1270800-120010 Nov '18
SCH 1270800-120007 Dec '18
J-Term 2019 Courses
J-Term 2019 Courses
Crs - Sec Title Days Time Location
Academic and Professional Positions
  • Adjunnct Faculty, University of St. Thomas, Saint Paul / Minneapolis (2016 - present)
  • Senior Vice President and Chief Marketing Officer, General Mills, Minneapolis (2004 - 2015)
  • Marketing Vice President for Consumer Marketing Services, General Mills, Minneapolis (1999 - 2004)
  • Marketing Vice President - Cheerios Business Division, General Mills, Minneapolis (1995 - 1999)
  • Marketing Director - New Products, Big G Division, General Mills, Minneapolis (1993 - 1995)
  • Marketing Manager, General Mills, Minneapolis (1988 - 1993)
  • Investor Relations, Anderson, Clayton and Company, Houston (1978 - 1986)

Professional Service
  • Ruby Tuesday Restaurants,
  • The Big Know,

Publications

Books and Chapters

Research Interests

Presentations