Welcome to the St. Thomas branding site. This is a comprehensive overview of the guidelines you’ll need to follow to capture the university’s look and feel. It will stimulate your creativity, too. Communicating “in-brand” is important because every interaction with students, prospective students, parents, alumni and more reflects on the university as a whole. The tools on this website will help you develop communications you can be proud of.
Begin by learning more about branding right here. Before you start a project, review the elements you’ll need for design and copywriting. You’ll find complete details on fonts, colors and how to use our logo, as well as the voice and tone of St. Thomas by audience.