Marketing Communication Certificate

Student Goals

Goal 1: Students will understand business needs, functions, language and culture; and the management of business communication in organizational life.

Objective 1: Demonstrate knowledge of business needs, functions, language and culture.

Objective 2: Demonstrate effective communication responses and solutions for common business problems.

Goal 2: Students understand the challenges and qualities of effective communication leadership and management of business communication in organizational life.

Objective 1: Demonstrate a leadership perspective that views organizational challenges and business communication opportunities from multiple viewpoints.

Objective 2: Develop core messages, identify appropriate media, and create documents for use in addressing the plan.

Goal 3: Students demonstrate critical thinking skills and understanding of ethical aspects inherent in evolving issues/crisis communications.

Objective 1: Explore a specific business situation in which new information may lead to the solution to a problem or organizational improvement.

Objective 2: Develop a set of viable communications options in a particular situation and discuss how these options may serve or compete in service to the good of individual persons, the groups, the organization, or the broader community.