Student Learning Outcomes: Opus College of Business

Student Goals and Objectives

GOAL 1: Students understand current business practices and theories, and the environment in which business operates, and are able to utilize such knowledge to make sound organizational decisions.

OBJECTIVE 1: Access and use data from financial statements to describe and analyze the financial position of a business. (Accounting)

OBJECTIVE 2: Demonstrate an understanding of key financial decisions of the firm. Explain how investing and financing decisions impact the performance and the value of a business. (Finance)

OBJECTIVE 3: Identify relevant environmental variables in conducting a market analysis for an organization’s products or services. Incorporate those variables appropriately into strategic recommendations. (Marketing)

OBJECTIVE 4: Identify the legal factors impacting business. Use legal analysis in making business decisions. (Business Law)

OBJECTIVE 5: Identify global factors relevant to business activities. Analyze the impact of these factors on business decisions.

OBJECTIVE 6: Demonstrate an understanding of the basic concepts and techniques used by business organizations for creation and distribution of goods and services. (Operations and Supply Chain Management)

OBJECTIVE 7: Demonstrate an understanding of the entrepreneurial process, in particular demonstrating knowledge of the core practices of entrepreneurial discovery and creation. (Entrepreneurship & Innovation).

GOAL 2: Students understand that effective leadership in businesses and organizations is a social process involving taking initiative and influencing others to take action that results in creating value for stakeholders and organizations.

OBJECTIVE 1: Demonstrate awareness that they are leaders responsible for taking initiative to address team and organization challenges and opportunities.

OBJECTIVE 2: Know how to use interpersonal communication and influence in teams and organizations to facilitate results that honor both the perspective of those involved and the needs of the organization.

GOAL 3: Students demonstrate critical thinking in their identification, analysis, and decision-making in a business situation.

OBJECTIVE 1: Students can identify the key business problem presented by a specific situation.

OBJECTIVE 2: Students can analyze alternative solutions in a business problem using appropriate quantitative and qualitative criteria and methods.

OBJECTIVE 3: Students can make and defend an appropriate business decision.

GOAL 4: When presented with an ethical situation, students recognize and describe the ethical dilemma, critically evaluate it and offer an ethically defensible response. As measure of their ability in this regard, students perform satisfactorily on the objectives.

OBJECTIVE 1: Explain the nature of the dilemma in an ethical situation.

OBJECTIVE 2: Identify the relevant stakeholders in an ethical situation.

OBJECTIVE 3: Develop a set of morally informed viable options to respond to the ethical dilemma.

OBJECTIVE 4: Defend recommended and pragmatic course of action in an ethical situation, informed by rational consideration of multiple avenues of ethical analysis.

Student Goals

Goal 1 (Analytics Acumen): Students acquire advanced technical skills and knowledge in business analytics.

Objective 1: Identify and apply an appropriate statistical or analytical modeling methodology to solve an analytics problem.

Objective 2: Explain the implicit assumptions of analytics methodologies and the types of problems for which each methodology is appropriate.

Goal 2 (Data Visualization and Communication): Students design and deliver visualizations, professional reports and presentations that effectively communicate the results of complex analytics problems.

Objective 1: Prepare appropriate visualizations and summarize key findings and insights from analytics in order to support business decisions.

Objective 2: Prepare concise and persuasive professional/technical communications.

Goal 3 (Data Management): Students demonstrate how to design data models, create schema, construct queries to manage and manipulate data.

Objective 1: Design data models and create schema based on business descriptions.

Objective 2: Apply the appropriate computing language or method to interact with a relational database or other appropriate data structure.

Goal 4 (Critical Thinking): Students demonstrate critical thinking in their identification, analysis, and decision-making in a business analytics situation.

Objective 1: Identify the key business problem presented by a specific situation.

Objective 2: Analyze alternative solutions in a business problem using appropriate quantitative and qualitative (assumptions, constraints, etc.) criteria and methods.

Objective 3: Make and defend an appropriate business decision.

Student Goals

GOAL 1: Students understand current business practices and theories, and the domestic and global environment in which business operates, and are able to utilize such knowledge to make sound organizational decisions.

OBJECTIVE 1: Access and use data from financial statements to describe and analyze the financial position of a business.

Demonstrate an understanding of key financial decisions of the firm. Explain how investing and financing decisions impact the performance and the value of a business. (Accounting and Finance) 

OBJECTIVE 2: Identify relevant environmental variables in conducting a market analysis for an organization’s products or services. Incorporate those variables appropriately into strategic recommendations. (Marketing)

GOAL 2: Students understand that effective leadership in business and organizations is a social process involving taking initiative and influencing others to take action that results in creating value for stakeholders and organizations.

OBJECTIVE 1: Demonstrate awareness that they are leaders responsible for taking initiative to address team and organization challenges and opportunities.

OBJECTIVE 2: Knows how to use interpersonal communication and influence in teams and organizations to facilitate results that honor both the perspective of those involved and the needs of the organization.

GOAL 3: Students demonstrate critical thinking in their identification, analysis, and decision-making in a business situation.

OBJECTIVE 1: Students can identify the key business problem presented by a specific situation.

OBJECTIVE 2: Students can analyze alternative solutions in a business problem using appropriate quantitative and qualitative criteria and methods

OBJECTIVE 3: Students can make and defend an appropriate business decision.

GOAL 4: When presented with an ethical situation, students recognize and describe the ethical dilemma, critically evaluate it and offer an ethically defensible response. As measure of their ability in this regard, students perform satisfactorily on the objectives.

OBJECTIVE 1: Explain the nature of the issue in an ethical situation.

OBJECTIVE 2: Identify the relevant stakeholders in an ethical situation.

OBJECTIVE 3: Develop a set of morally informed viable options to respond to the ethical dilemma.

OBJECTIVE 4: Defend recommended and pragmatic course of action in an ethical situation, informed by rational consideration of multiple avenues of ethical analysis.

Student Goals

GOAL 1: Students understand current business practices and theories, and the environment in which business operates, and are able to utilize and integrate business concepts to make sound organizational decisions.

OBJECTIVE 1: Access and use data from financial statements to describe and analyze the financial position of a business. (Accounting)

OBJECTIVE 2: Demonstrate an understanding of key financial decisions of the firm. Explain how investing and financing decisions impact the performance and the value of a business. (Finance)

OBJECTIVE 3: Identify relevant environmental variables in conducting a market analysis for an organization’s products or services. Incorporate those variables appropriately into strategic recommendations. (Marketing)

OBJECTIVE 4: Identify the legal factors impacting business, and use legal analysis in making business decisions. (Business Law)

OBJECTIVE 5: Identify global factors relevant to business activities. Analyze the impact of these factors on business decisions. (Global)

GOAL 2: Students understand that effective leadership in businesses and organizations is a social process involving taking initiative and influencing others to take action that results in creating value for stakeholders and organizations.

OBJECTIVE 1: Demonstrate awareness that they are leaders responsible for taking initiative to address team and organization challenges and opportunities.

OBJECTIVE 2: Knows how to use interpersonal communication and influence in teams and organizations to facilitate results that honor both the perspective of those involved and the needs of the organization.

GOAL 3: Students demonstrate critical thinking in their identification, analysis, and decision-making in a business situation.

OBJECTIVE 1: Students can identify the key business problem presented by a specific situation

OBJECTIVE 2: Students can analyze alternative solutions in a business problem using appropriate quantitative and qualitative criteria and methods

OBJECTIVE 3: Students can make and defend an appropriate business decision.

GOAL 4: When presented with an ethical situation, students recognize and describe the ethical dilemma, critically evaluate it and offer an ethically defensible response. As measure of their ability in this regard, students perform satisfactorily on the objectives.

OBJECTIVE 1: Explain the nature of the dilemma in an ethical situation.

OBJECTIVE 2: Identify the relevant stakeholders in an ethical situation.

OBJECTIVE 3: Develop a set of morally informed viable options to respond to the ethical dilemma.

OBJECTIVE 4: Defend recommended and pragmatic course of action in an ethical situation, informed by rational consideration of multiple avenues of ethical analysis.

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Student Goals

Goal 1 (Compliance Acumen): Students understand why organizations have compliance and ethics programs, what are the standard elements of such programs, how to implement them, and challenges to implementation.

Objective 1: Articulate the value of effective compliance and ethics management to organizational objectives.

Objective 2: Identify the standard elements of compliance and ethics program management.

Objective 3: Apply those program elements to an organizational scenario by formulating a compliance and ethics program action plan.

Objective 4: Analyze the potential individual, organizational, and systemic challenges that may confront the action plan.

Goal 2 (Leadership): Students exhibit leadership qualities of initiative and influence to ensure legal, compliance, and ethical dilemmas are appropriately addressed in the organization.

Objective 1: Students will be able to identify what needs to be done; create a plan of action including what needs to be done with whom and when; and launch the process.

Objective 2: Students will identify and engage the relevant sources of power with persuasive arguments that need to be utilized to influence decision, direction and action.

Goal 3 (Critical Thinking): Students demonstrate critical thinking skills within a legal framework.

Objective 1: Explore a specific business situation and identify legal risks and theories of civil liability.

Objective 2: Identify and articulate the relevant legal rules for civil liability.

Objective 3: Critically analyze the application of legal rules and policy decisions to particular business/legal issues.

Objective 4: Explain the advantages and disadvantages in a set of feasible implementation/action items pertaining to a particular business/legal issue.

Goal 4 (Ethics): When presented with an ethical situation, students recognize and describe the ethical dilemma, critically evaluate it in terms of stakeholders and the common good, and offer an ethically defensible response.

Objective 1: Explain the nature of the dilemma in an ethical situation.

Objective 2: Identify the relevant stakeholders in an ethical situation.

Objective 3: Develop a set of morally informed viable options to respond to the ethical dilemma.

Objective 4: Defend recommended and pragmatic course of action in an ethical situation, informed by rational consideration of multiple avenues of ethical analysis.

Student Goals

GOAL 1: Lifelong learning and work life application

Student Goals

Goal 1: Identify and apply an appropriate statistical or analytical modeling methodology to solve an analytics problem.

Goal 2: Prepare appropriate visualizations and summarize key findings and insights from analytics in order to support business decisions.

Student Goals

Goal 1: Students learn how to apply best practices to develop a Digital Marketing Strategy and for a real business client, a website for themselves or a business, and to develop a deeper understanding of the opportunities offered by Digital Marketing channels such as websites, display advertising, search, email, social media and mobile marketing.

Objective 1: Learn methodology to develop a Digital Marketing Strategy and apply that methodology to create a Digital Marketing Strategy for a real business.

Objective 2: Learn the methodology to develop a best-in class website and apply that methodology to create a real website for a business.

Objective 3: Learn hands-on use of platforms to increase the effectiveness and efficiencies of managing Digital Marketing Channels.

Student Goals

Goal 1 (Global Business Acumen): Students understand fundamental aspects of working and managing in an international environment. 

Objective 1: Conduct an assessment of the economic, political, legal, cultural, ethical, and technological environment of a country.

Goal 2 (Global Business Capabilities): Students understand a business firm’s capacities in global business.

Objective 1: Identify the internal firm capabilities necessary to implement a global business strategy.

Student Goals

GOAL 1: Prepare appropriate visualizations and summarize key findings and insights from analytics in order to support business decisions

GOAL 2: Students demonstrate critical thinking in their identification, analysis, and decision-making in a business situation

OBJECTIVE 1: Students can identify the key business problem presented by a specific situation. 

OBJECTIVE 2: Students can analyze alternative solutions in a business problem using appropriate quantitative and qualitative criteria and methods.  

OBJECTIVE 3: Students can make and defend an appropriate business decision.

Student Goals

Goal 1: Students will understand business needs, functions, language and culture; and the management of business communication in organizational life.

Objective 1: Demonstrate knowledge of business needs through effective communication responses and solutions for common business problems.

Goal 2: Students understand the challenges and qualities of effective communication leadership and management of business communication in organizational life.

Objective 1: Demonstrate a leadership perspective by addressing organizational challenges through business communication that balances organizational and stakeholder needs.

Goal 3: Students demonstrate critical thinking skills and understanding of ethical aspects inherent in evolving issues/crisis communications.

Objective 1: Develop a set of viable communication options that address a particular situation while maximizing organizational value for key stakeholders.

Student Goals

GOAL 1: Students understand current business practices and theories and are able to utilize such knowledge to make sound organizational decisions.   

OBJECTIVE 1: Develop a deep understanding of the opportunities and challenges faced by organizations with an omnichannel strategy.

OBJECTIVE 2: Utilize such knowledge to craft a solution for an omnichannel organization facing a key business problem.   

GOAL 2: Students demonstrate critical thinking in their identification, analysis, and decision-making in a business situation.   

OBJECTIVE 1: Students can identify the key business problem presented by a specific situation, analyze alternative solutions, and then make and defend a course of action.

Student Goals

Goal 1: Access and use data from financial statements to identify growth opportunities and to determine when/when not to pursue growth opportunities.

Goal 2: Determine the best path to pursue for a given growth opportunity.

Student Goals

Goal 1 (Risk Management): Students understand why organizations implement risk management programs, what are the standard elements of such programs, how to implement them, and challenges to implementation.

Objective 1: Articulate the value of effective risk management to organizational objectives.

Objective 2: Identify, apply, and analyze the standard elements of risk managment programs.

Goal 2 (Risk Leadership): Students exhibit leadership qualities of initiative and influence to move Board and Senior Management from awareness of to development of risk policy.

Objective 1: Articulate an overall approach for developing risk strategy and implementation tactics that reflects a general understanding of leading standards for modern Risk Management practices.

Student Goals

Goal: Students will develop professional competencies in leading transformational, strategic change through organization development (OD) knowledge and application.

Objective 1: Demonstrate an understanding of the change process, identify presenting challenges, build a data-based case for change, and provide compelling feedback to organizational clients and/or leaders.

Objective 2: Design an effective OD intervention strategy and recommended activities that address a real-world business problem or opportunity.

Student Goals

GOAL 1: Students understand the power and potential of emerging technologies in business and society

GOAL 2: Students consider how to responsibly harness the power of emerging technology for the common good

GOAL 3: Students can recommend a solution to a digital transformation business challenge.

Student Goals

Goal/Objective 1: Students demonstrate an introductory understanding of current RM&I topics.

Goal/Objective 2: Students demonstrate strong written communication skills in conveying RM&I information.