Students talk with each other in the Media Lab in O'Shaughnessy Education Center.

Bachelor of Arts in Strategic Communication

Learn how to use communication purposefully. The strategic communication degree program at the University of St. Thomas focuses on developing key skills demanded in an increasingly integrated industry.

Why Study Strategic Communication at St. Thomas?

Our program teaches you how to purposefully use communication to advocate for your organization. You will develop skills in strategic thinking, problem solving, professional writing and research as you progress in your college career. You will graduate prepared to work in a variety of career paths. Our recent graduates have gone on to work for companies like the Minnesota United FC, Weber Shandwick, the Minnesota Twins, Padilla, ICF Next, Colle McVoy, Carmichael Lynch, General Mills, Cargill, Target and more.

Become an advocate for your organization

  • Course Requirements
  • Four-Year Plan
  • Degrees Awarded
  • Internship Opportunities
  • Course Requirements

    Strategic communication majors must complete 44 credits throughout their time at St. Thomas. Twenty-eight of these credits will come from the core of the major, which focus on developing your knowledge of the field, as well as topics such as ethics in strategic communication, research and writing. You will also complete 16 credits of electives that you choose based on your interests and goals.

    Major Requirements

    Minor Requirements

    Four-Year Plan

    First Year

    • STCM 111 – Introduction to Journalism and Mass Media
    • STCM 234 – Principles of Strategic Communication

    Second Year

    • STCM 244 – Research, Evaluation, and Measurement
    • STCM 344 – Writing for Strategic Communication
    • Electives

    Third Year

    • STCM 346 – Digital Content and Strategy in Strategic Communication
    • Electives

    Fourth Year

    • STCM 480 – Ethics in Strategic Communication
    • STCM 470 – Capstone: Strategic Communication Campaigns

    Degrees Awarded

    Bachelor of Arts in Strategic Communication

    Internship Opportunities

    Our program stresses practical experience as the way to hone your professional skills. You can work for TommieMedia, the student-operated online news organization. Other organizations that introduce St. Thomas students to the world of advertising and public relations include the Public Relations Student Society of America, the National Student Advertising Competition and the Advertising Federation.

    Course Requirements

    Course Requirements

    Strategic communication majors must complete 44 credits throughout their time at St. Thomas. Twenty-eight of these credits will come from the core of the major, which focus on developing your knowledge of the field, as well as topics such as ethics in strategic communication, research and writing. You will also complete 16 credits of electives that you choose based on your interests and goals.

    Major Requirements

    Minor Requirements

    Four-Year Plan

    Four-Year Plan

    First Year

    • STCM 111 – Introduction to Journalism and Mass Media
    • STCM 234 – Principles of Strategic Communication

    Second Year

    • STCM 244 – Research, Evaluation, and Measurement
    • STCM 344 – Writing for Strategic Communication
    • Electives

    Third Year

    • STCM 346 – Digital Content and Strategy in Strategic Communication
    • Electives

    Fourth Year

    • STCM 480 – Ethics in Strategic Communication
    • STCM 470 – Capstone: Strategic Communication Campaigns

    Degrees Awarded

    Degrees Awarded

    Bachelor of Arts in Strategic Communication

    Internship Opportunities

    Internship Opportunities

    Our program stresses practical experience as the way to hone your professional skills. You can work for TommieMedia, the student-operated online news organization. Other organizations that introduce St. Thomas students to the world of advertising and public relations include the Public Relations Student Society of America, the National Student Advertising Competition and the Advertising Federation.

    Students on set during production of a TommieMedia program.

    Career Paths

    We give you the tools and knowledge you need to work in a variety of different industries after graduation.

    • Account Manager
    • Account Planner
    • Digital Media Strategist
    • Media Buyer
    • Corporate Relations Specialist
    • Events Coordinator
    • Social Media Content Editor
    • Digital Marketing Specialist
    • Creative Copywriting Manager

    Scholarships

    The Department of Emerging Media offers scholarship opportunities to incoming first-year students and current students with a declared major in strategic communication, digital media arts or journalism.

    Father James Whalen Endowed Scholarship

    This $2,000 scholarship is for incoming first-year students at St. Thomas. We award this based on their commitment to community service and career-related activities, academic merit and the promise of success in their career.

    Application Deadline: March 4, 2021

    Whalen, Leyden, Vachon and Minnesota Journalist Abroad Scholarships

    These scholarships are for current digital media arts, journalism or strategic communication majors. The annual award typically ranges from $600 to $3,000.

    Just the facts

    First
    St. Thomas is the first university in Minnesota to offer a standalone strategic communication degree.
    1,000+
    Over 1,000 of our alumni work in leading advertising and PR firms, corporations and non-profit organizations.
    20%

    Jobs in the strategic communication field are projected to increase by 20% over the next 10 years.

    Blending academic knowledge with practical experiences

    You have access to a wide variety of opportunities throughout your time at St. Thomas inside and outside of the classroom.

    Students work in a production room for TommieMedia.

    TommieMedia

    TommieMedia is an award-winning web-based organization aimed to deliver campus, local and world news to the community. All of its employees are St. Thomas students.

    Screen capture of student talking about the digital media arts program and Tommie Media.

    Skills for the Real World

    A strategic communication major gives students the knowledge and skills they need to be successful in our rapidly changing society. Whether they are learning media theory and practice in the classroom or getting practical experience in their internships, our students are ready for what’s next.