iPad Publishing Criteria

St. Thomas magazine has the first official University of St. Thomas application in the iTunes Newsstand. St. Thomas magazine will have exclusive rights to publish to this app for the 2012 calendar year, including the winter, spring and fall 2012 issues. (Note: Enrollment Services may publish a “Special Issue” edition in fall 2012 that would provide photography and general information about the university to be used by admissions counselors.)  

In order to create a St. Thomas magazine app, University Relations worked with Web & Media Services to secure a developer’s account from Apple. Through the registration process, they also completed a lengthy and detailed application form, created a number of “certificates” specific to the St. Thomas magazine app and provided sample content to Apple. The entire application package was then reviewed by Apple and accepted as an official app.

(1) Requests for Inclusion in the St. Thomas Mag App
In an agreement between leadership in University Relations and Web & Media Services, other departments will need to wait until 2013 to create new iPad projects. The reason for the delay is twofold. First, the resources to develop additional iPad app projects – technical support, design and project management – are scarce. Second, we need time to track and research the success (ROI) of the St. Thomas magazine test app to see if this communications tool is worth the time and financial investment.

Beginning in January 2013, editors or publishers of existing or planned content who would like to include their content in the St. Thomas magazine app must seek permission from the St. Thomas magazine editor. The content must meet the following criteria:

  • Fit with the general editorial purpose and style of St. Thomas magazine
  • Content should not heavily duplicate existing or scheduled magazine content
  • Content should be displayed in a way that takes advantage of the tablet format. Simple reproductions of paper documents will not be considered.
  • Content will be accepted at the sole discretion of the St. Thomas magazine editor

If accepted, the planned “go-live” date for the content will be determined by the St. Thomas magazine editor. Given the current publication schedule of St. Thomas magazine, it will be necessary to have a planned, staggered publication schedule for all additional content published through the St. Thomas magazine iPad app.

The cost per issue to publish through the St. Thomas magazine app will be $500.  

(2) Single, Stand-alone iPad Publications
Beginning July 1, 2013, a single, stand-alone iPad publication option (marketing materials with interactive materials) through Mag+ (our iPad publishing vendor) will be considered as an option for those wishing to have content in the App Store. The single publication must meet the following criteria:

  • Content should be displayed in a way that takes advantage of the tablet format. Simple reproductions of paper documents will not be considered.
  • Content must not detract from the marketability or prominence of existing official UST apps
  • Must contain a single edition publication only, not content published on a repeating schedule
  • Publication must be tracked via the university’s app analytics provider
  • Publication must add significant marketing or audience value to the university’s presence in the App Store
  • Requesting department must have a means of publicizing the app to a significant audience (either in number or in quality)
  • All app requests will be considered, but may be rejected for not meeting the criteria

These single publications would not have to go through the process of requesting a developer account. Requests for apps will need to be secured by emailing University Relations (universityrelations@stthomas.edu). Unlike the St. Thomas magazine app (a subscription publication), the single, stand-alone publication will not be available through the iTunes Newsstand.

The cost for a single, stand-alone publication will be $999

(3) App for Repeated Publications
Beginning in July 2013, clients with a need to publish repeated and “of-a-kind” tablet content (B. Magazine, St. Thomas Lawyer, CAS Spotlight, Perspectives, etc.) may be offered a full publishing app like that of St. Thomas magazine. There is a $999 fee every time a new edition of content is published. Publications will only be considered for such an app if they meet the following criteria:

  • Content should be displayed in a way that takes advantage of the tablet format. Simple reproductions of paper documents will not be considered.
  • Publication must be tracked via the university’s app analytics provider
  • Publication must have a significant volume of content (20 pages or more) scheduled for publication at least twice a year for the foreseeable future
  • Requesting publication must have an existing content product with a quantity of distribution that will justify placing content in the App Store.
  • Publication must devote at least two editions of existing content to publicizing the app in a significant way (e.g. a full or half page in a magazine)
  • Requesting publication must commit to publicizing the app in future editions of existing content (though this would not have to be as significant as the item above)
  • Publication must be in the Apple Newsstand.