What is YouTube?
YouTube allows users to upload, share and view videos. Users are able to set up profiles, channels and playlists where content is tagged and connected to similar content.
YouTube best practices
- Your department will be responsible for its own YouTube activity.
- Research what other YouTube groups may already be established for the social media audience you are reaching out to. While you are not responsible for social media content offered by other groups, be mindful of how your message, naming conventions, etc. may overlap with content administered outside the university.
- YouTube should be a vital part of your traditional marketing plan – not replace it. These communications tools need to interact. If they exist in a vacuum, your department doesn’t derive the full benefit of being in the social media space.
- Don't saturate your YouTube channel with promotional or sales material. Be honest about who you are and why you are posting. You're using social media to have a conversation with your audience. A persistent sales pitch promotes a one-way dialog, and will cause your audience to tune out.
- Your department should limit the number of authors/administrators for YouTube and other social media tools.
- Authors/administrators should be prepared to contribute consistent, high-quality content. The content may consist of video, audio, polls, comments, etc
- Be sure you have rights to the content you publish. Copying a video off the Internet and publishing it to your department YouTube channel is not the same as having rights to that video.
- Don't abandon good writing skills just because you're online.
- Reward your audience for participating. You value being part of a conversation with your audience. Find a way to show them that you appreciate their engagement.
- If you allow comments and ratings, be committed to moderating the comments on a regular basis (pull inappropriate comments/posts).
- Set goals for your YouTube channel and other social media efforts. If possible, the goals should be measurable.
- Remember, you are representing the university brand. Civility and respect are critical in all interactions.