What is Twitter?
Twitter allows users to send and read text-based messages of up to 140 charaters. These messages are known as "tweets." Tweets are displayed on the author's profile page and automatically delivered to the author's subscribers or "followers."
Twitter best practices
- Your department is responsible for its own Twitter activity.
- Research what other Twitter handles may already be established for the social media audience you are reaching out to. While you are not responsible for social media content offered by other groups, be mindful of how your message, naming conventions, etc. may overlap with content administered outside the university.
- Twitter should be a vital part of your traditional marketing plan – not replace it. These communications tools need to interact. If they exist in a vacuum, your department doesn’t derive the full benefit of being in the social media space.
- Don't saturate your page with promotional or sales tweets.
- Be honest about who you are and why you are posting. You're using Twitter to have a conversation with your audience. A persistent sales pitch promotes a one-way dialog, and will cause your audience to tune out.
- Use a general St. Thomas e-mail address so access to the site will continue regardless of employee status. (i.e., firstname.lastname@example.org for School of Education). More than one person should have access to the mailbox.
- Your department should limit the number of authors/administrators for the department Twitter handle.
- Authors/administrators should be prepared to contribute consistent, high-quality tweets.
- Don't abandon good writing skills just because you're posting 140-character tweets.
- Reward your audience for participating. You value being part of a conversation with your audience. Find a way to show them that you appreciate their engagement.
- Be committed to moderating DMs and retweets on a regular basis. Delete any inappropriate material.
- Set goals for your Twitter activity. If possible, the goals should be measurable.
- Remember, you are representing the university brand. Civility and respect are critical in all interactions.