Thank you for such a positive response to the inaugural issue of Social Media News. We heard from many of you and have added more recipients to the list. See below for the latest issue. Please continue to email all ideas and feedback to the New Media Initiatives Group.
This Month's Topics
- Facebook Groups
- Social Media and Job Descriptions
- Foursquare and Flickr Accounts
- UST Social Media Registry Update
- Don’t Miss Clip
As mentioned in the last issue, Facebook has changed the format and structure of its groups. All groups in the old format must switch to the new format to remain viable.
If you manage an existing Facebook group, Facebook gives you three options:
- For large and active groups: A message at the top of your group's page encourages you to click a button to update your group. Doing so will upgrade your group and its members into the new format quickly and easily.
- For smaller and less active groups: This message may appear: "Your group soon will be archived, and it’s recommended that you create a new group quickly and invite your members to join." To maintain your group's presence, create a new group in Facebook, return to your older-format group and message its members to join the new group. Be sure to include a link to your new group in that message.
- For inactive groups: If you no longer maintain your Facebook group, simply take no action and your group will be archived.
Please update your group as soon as possible. Once Facebook archives your group, you lose the ability to send messages to the existing members.
Social Media and Job Descriptions
You may have noticed that we failed to send out a July issue of Social Media News. Thank you for your understanding! As a social media manager yourself, you likely are aware the day-to-day job duties often trump the extra, new, as-assigned duties of Facebook, Twitter, LinkedIn or YouTube.
How many of you have social media management in your job description? Have you talked with your supervisor about the time and energy required to maintain social media sites?
As more people on-campus acquire social media responsibilities, we want to learn more about how the additional workload is being managed.
If you are willing to share your experience with this topic, email the New Media Initiatives Group. We would like to share this feedback in the next newsletter, and we can do so anonymously if you prefer.
Foursquare and Flickr Accounts
The St. Thomas social media site will soon feature sections about Foursquare and Flickr.
Foursquare allows people to “check-in” to locations around the world through their smartphones; the growing site claims 10 million global users.
St. Thomas has worked with Foursquare to claim all St. Thomas locations and buildings in St. Paul and Minneapolis. This allows us to follow users both as an institution and by location, while managing the St. Thomas brand.
Here's where Foursquare gets fun: specials. Places offering any kind of service or good can create a special for people who check-in through Foursquare. It could be a free small coffee at Coffee Bene in the library, or a discount on a sweatshirt at the Bookstore. It's a creative, social way to draw customers and increase their affinity.
If your area would like to create a special for St. Thomas Foursquare users, email the New Media Initiatives Group and get a free Foursquare window cling to promote it.
Flickr has been around since 2004 as a photo-sharing site. Now owned by Yahoo, it is home to more than 5 billion images. Offering both a free version (Flickr Free) and cost-driven option (Flickr Pro), the service can organize, tag and group photos, much as you would in a photo album.
St. Thomas has its own Flickr site and will add photos from the university's Photo Services archive on a regular basis. Departments on campus can open their own albums as well by emailing the New Media Initiatives Group.
Users of the site will be able to view all the photographs, as well as share them via email, Facebook, Twitter and Tumblr.
UST Social Media Registry Update
You may have noticed that the RSS Feeds link in the St. Thomas website footer has been replaced with a link to the Social Media website.
Visitors to the site can still access RSS feed information, but also will see the registry of social media sites and best practices. It's our hope that directing users to this page will increase visits to the listed sites.
The social media registry also is undergoing a re-design as more sites and pages are added. In the coming weeks, the site will feature some of the newest UST sites and some of the most active or popular sites. Visitors also will have the option of viewing all UST-branded sites alphabetically or categorically. We welcome feedback as we launch the new design.
Don't Miss Clip
Google Chrome sure knows how to pull on the heartstrings. Watch a new dad begin a lifelong conversation with his first daughter, Sophie. Enjoy!