scrambleSo you want to join the mobile app craze? But with almost 100,000 apps in the Android Market and 250,000 in the Apple App Store, it’s difficult to get an individual app noticed.

Doing nothing and hoping people will find you is not enough. Building a website is not enough. People need strategies and techniques and must build an app to align with their strategy. The “freemium” model is becoming popular, but how is it applied on an individual basis? Can multiple app “properties” be built and used to your marketing advantage? How can individuals use social media to their advantage and how can they know if they are paying off?

An Object Technology User Group discussion will be held tomorrow, Tuesday, Oct. 19, in Room LL03, Brady Educational Center. Dan Syrstad, who started the Visual Systems Corp. in 1991, will give a presentation titled “Bringing Your Mobile App to Market and Getting Noticed.”

The presentation and discussion will be held from 6:30 to 8 p.m., followed by pizza and time to socialize. Invite friends and co-workers; the event is free and open to the public. No registration is required.

Hear Syrstad present some techniques and strategies for marketing your app. Although the talk will be tilted toward his experience in the Android market, the same concepts can be applied to iPhone apps.

Syrstad has more than 28 years of experience in the software industry. He’s worked on a broad spectrum of projects: one of the first cell phones, assemblers, compilers, GUI toolkits, databases, Web apps, Web toolkits, enterprise apps and most recently Android games.

His company, Visual Systems, provides consulting services and has marketed commercial products. His recent venture into Android games has evolved into the recently launched Syrious Games brand. Syrious Scramble, previously known as “AlphaMixr,” is a top-paid brain and puzzle game that has been featured by Google and T-Mobile. His newest release is Syrious Blasts, a fast-paced puzzle game. Both games are available in the Android Market.

The OTUG presentation and discussion is sponsored by the Graduate Programs in Software Department at the University of St. Thomas.

Cross-posted from the Bulletin Today.