equations on whiteboard

Data Analytics: Like a Boss

We need to have a discussion about marketing analytics; primarily, we need to discuss what this means because I’m seeing two distinct camps forming and using the same terminology. The first camp is about using ...
equations on whiteboard

Business Analytics: First, Get Organized

There are four classes for the Certificate in Business Analytics. This semester I’m enrolled in Spreadsheet Model & Data Visualization. The class is pretty much what you’d expect from the title – we’re lear...
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And So It Begins…

A student-eyed view of the Opus College of Business Graduate Certificate in Business Analytics