Founder and Former CEO of Caldrea, Monica Nassif, to Speak at Master’s Pub Friday St. Thomas Newsroom November 1, 2011 Opus College of Business graduate business students and alumni are invited to the next session of the Master’s Pub: Business Conversations series, on Friday, Nov. 4. Monica Nassif, founder and former CEO of the Caldrea company, will speak on “Dirt is Always in Style: Building a Premium Brand in Household Cleaning.”Monica NassifThe event will be held from 4:30 to 6:30 p.m. in Room 201, Opus Hall, on the Minneapolis campus. Light food and beverages will be available.Nassif will speak about Caldrea, the company she founded in 1999, which is devoted to creating luxurious, fragrant and earth-friendly household cleaners through two distinct brands – Caldrea for the specialty retail market and Mrs. Meyer’s Clean Day for the mass market.As chief executive officer, Nassif built a team to grow the company to more than 15,000 stores across the United States. In April 2008 she sold her business to S.C. Johnson. Two years later she left the company to consider other possibilities.Prior to launching Caldrea, Nassif built a mid-sized marketing design firm that served both large and small retailers and consumer product manufacturers for more than 10 years. She launched her marketing career with Target Corp.While leading Caldrea, Nassif was named “Entrepreneur of the Year” by both Ernst & Young and Good Housekeeping magazine. In addition she and the Caldrea company have been featured in numerous national media forums such as: the Wall Street Journal, New York Times, W Magazine, Vogue, Elle Décor, Financial Times and many others.Register for the Master’s Pub here by Wednesday, Nov. 2, or call Graduate Business Student Services for more information, (651) 962-4200.