Library today: Demographic, map database trials available Virginia Lyons April 29, 2010 Demographic resources DemographicsNow and SimplyMap are available via the UST Libraries database trials Web page. Feedback is requested; send comments to Eric Kallas.DemographicsNowThis database is a source of information for prospective and current entrepreneurs as well as students in business programs or anyone who needs to identify cultural patterns or sociological trends. DemographicsNow offers a variety of simple, ready-to-use demographic data reports. Users may customize them by geography, choosing the area that best suits their needs.This tool will help users:Identify household buying patternsCreate and analyze trade areasEvaluate market penetrationIdentify business locationsTarget messaging, media buys and direct marketing campaignsFind new customers and reach them more effectivelyReveal untapped marketsSelect the right merchandise mixSimplyMapSimplyMap is a Web-based mapping application that enables users to quickly create professional-quality thematic maps and reports using powerful demographic, business and marketing data for the United States. Maps can be exported as high-resolution images to word-processing or presentation software; data can be selected, sorted and compared across multiple locations to build custom reports that can be exported to a spreadsheet.