Is your writing sending the right message? Clark Gregor August 30, 2011 From Scientific American‘s Mind Matters Blog: Are there hidden messages in your emails? Yes, and in everything you write or say, according to James Pennebaker, chair of the department of psychology at the University of Texas at Austin. Pennebaker has been a leader in the computer analysis of texts for their psychological content. And in his new book, “The Secret Life of Pronouns,” he argues that how we use words like “I,” “she,” and “who” reveal secrets of our psychology.The UST MBA Communication Labs help our students to master this kind of communication skill. Communication lab instructors are professionals who bring their experience coaching corporate leaders into the UST MBA classroom—enhancing your ability to communicate skillfully using effective writing, persuasive speaking and successful media management. Student presentations in core classes are captured on video, then critiqued and evaluated by instructors who provide invaluable feedback to further growth and development of effective business leaders.Read an interview about Pennebaker’s findings in Scientific American‘s Mind Matters Blog.