General Mills senior vice president and chief marketing officer, Mark Addicks has overall responsibility for the company’s world-class marketing function and its marketing services organization, Gcom.

General Mills senior vice president and chief marketing officer Mark Addicks has overall responsibility for the company’s world-class marketing function and its marketing services organization, Gcom.

Last week the Opus College of Business announced the launch of its “Intersections” speaker series. The four-part series for the 2011-2012 academic year will put top local executives and academics on the same stage to converse about important and emerging business issues and related best practices. The events are designed to be a place where practice and theory meet and will feature strategic insights on the topics of marketing, ethics, organizational effectiveness and innovation from firsthand experiences as well as published research.

Each hour-long event will be held free of charge to the general public at the school’s Schulze Hall auditorium, 46 11th Street South in downtown Minneapolis.

For the inaugural event, Dean Puto will team up with Mark Addicks, General Mills Vice President and Chief Marketing Officer, to discuss, through an open, conversational format, “Intersections in Marketing” at the inaugural event on Thursday, November 10. The formal program, which includes a time of Q&A, will take place from 6 to 7 p.m. and a welcome reception will begin at 5 p.m. Remaining topics in the series will focus on ethics, organizational effectiveness and innovation and will feature leaders from Best Buy, Target and 3M.

“We’re privileged to have many corporations headquartered here in the Upper Midwest with leaders that inspire innovation, leadership and best practices that impact the entire world,” said Christopher Puto, dean and Opus Distinguished Chair for the Opus College of Business. “We want to harness regional talent while showing the link between ‘the real world’ and academia because we believe that when our efforts are combined, we can make a difference.”


November 10: Intersections in Marketing

Featuring:

  • Mark Addicks, senior vice president and CMO of General Mills
  • Christopher Puto, Ph.D., Dean and Opus Distinguished Chair, UST Opus College of Business

Learn more and register »