Back-to-school season is upon us and although it’s an exciting time, it’s not so easy on the wallet.  Back-to-school means shopping for a whole new wardrobe and school supplies for your children.  In spirit of the back-to-school season, Cotton has been promoting their From Blue to Green® program.

The From Blue to Green  program encourages individuals to donate their old denim.  All jeans collected will then be converted into UltraTouch Denim Insulation to be used in the building of multiple residential homes for those in need.  The insulation is composed of 85% recycled cotton fibers, is environmentally safe, and provides exceptional thermal performance.  In addition to these benefits, UltraTouch contains an active mold/mildew inhibitor and provides 30% better sound absorption than traditional fiberglass insulation.

According to Cotton’s website “the From Blue to Green denim drive served as a grassroots student-run campaign to educate college coeds about the natural, renewable and recyclable attributes of denim.  In its first year, the Cotton. From Blue to Green. denim drive doubled initial collection estimates — a total of 14,566 pieces of denim were collected nationwide. College students across the U.S. rallied their campuses and surrounding communities for donations.”  Cotton’s efforts and the efforts of the student-run campaign translate today into housing for over 500 Hurricane Katrina survivors.

The Cotton. From Blue to Green. denim drive provides individuals with a number of different ways to get involved, from Corporate Responsibility Initiatives, mail-in programs, retail programs, to their long-standing college and university programs.  So, let’s rummage through our closets and “change the world one pair of jeans at a time!”