POP! How Brad Ribar ’82 Turned a Kernel of an Idea Into a ‘Summer Job’ Grossing $1 Million Annually. For many regular fairgoers, a stop at the corn roast stand is a must. But when it first appeared 28 years ago, it was a slightly harder sell. “We gave away a lot of free samples the first year. People had never seen roasted corn before. Also, when we first started, no one wanted burnt kernels. Now, they ask for them,” Ribar says.