When German manufacturing giant Henkel partnered with Walmart to bring its flagship laundry detergent, Persil, to the American marketplace, it knew it needed not only a new brand but an attention-getting marketing campaign to appeal to U.S. consumers.
Dr. Erika Scheurer, associate professor of English and director of Writing Across the Curriculum, shares her personal experiences with Project for Mindfulness and Contemplation, including meditating with students in classes. For those interested in learning more, there will be a meditation "sit-in" at noon Tuesday, Sept. 29, on the lower quad.
Carol Bruess is back with this year's first installment of the popular Humans of St. Thomas series. She chats with graduate student Mashael Aljahdali who loves her family and dreams of working at a university – and who is almost never not smiling.
Many business students have read Good to Great by Jim Collins. Some may also be familiar with his follow-up book, How the Mighty Fall. As the titles imply, the first is a list of companies and company attribute...