In the consumer marketplace, there are any number of truly iconic brands. But when you put aside brands like Coke and Walmart that are ubiquitous mostly because of their heritage or size, some of the most powerful brands have attained their status because of the culture that exists within and around the brand. Southwest Airlines, [...]
There are a couple of routes to take when job searching. The most common and least effective route involves scouring the job boards and applying (along with the thousands of others) to the jobs posted. The method most career coaches recommend is to create a marketing plan that includes your summary/pitch, objective, competencies, and target companies. [...]
A plethora of academics use baroque vernacular to articulate significance. Huh? Let’s try that again. A large number of students use big words to try to sound important. Does it work? Not really, according to Inc.com. The reason you should probably ditch your thesaurus? You want your writing to be inclusive and appeal to a [...]
This post is by Jeff Kaczrowski, Assistant Director, Graduate Business Alumni Larissa Rodriguez, MBA ’11, created a personal incentive for completing the Evening UST MBA in the spring of 2011—a trip of a lifetime to Tahiti. But there was one catch: there are lots of beaches in Tahiti, and she had never learned to swim. [...]
This post is by Liz Martin, an evening MBA Student Juggling the responsibilities of work, school, and children is a bit like juggling flaming torches at times, but there are more St. Thomas MBA students doing it than you might realize. That was the impetus for The Balance Beam, a series of lectures and workshops for [...]
Back in December Christopher Michaelson, Ph.D., assistant professor of Ethics and Business Law at the University of St. Thomas, Opus College of Business posted a commentary here on Opus Magnum, “‘Tis Better to Give than to Give Back.” This post sparked a conversation between Michaelson and Michael A. Pink, Chairman and Executive Director of Investing [...]
Carol Bruess used to see eyes rolling every time she talked about teaching a January Term course … in Hawaii! But she insists the class has incredible value, and today in The Scroll she relates what happened on this year’s trip (which she was not on) to explain its “profound cultural and academic service-learning experiences.”
The last two days of February finally brought some long awaited (or not, depending on who you ask) snow. The snowfall didn’t stop marketing professionals in the health care industry from coming on campus for a MN AMA Healthcare SIG event focusing on the impact of health care reform for marketers. This second in a three-part series [...]
[youtube]http://www.youtube.com/watch?v=UyxMzbODSWc[/youtube] When asked, at the February 9 Intersections in Ethics event, if she was the conscience of Best Buy, Kathleen Edmond, the company’s chief ethics officer, smiled and replied “I’m the air traffic controller.” More than 250 guests registered for this second event in the Intersections series, drawn not only by the topic, but by [...]
The Faculty Senate is considering a report from the Merit Pay Task Force, and Susan Alexander has some words of advice from her days of teaching Principles of Microeconomics: Keep in touch with your inner primate, and treat people fairly. She explains why today in The Scroll.
As a child, Jeff Turrittin watched his mother pour over the business section of the newspaper, calculating rates of return and predicting growth on various stocks. As a 10-year-old, he was “so enthralled” by what his mother had taught him that he requested—and recieved—stock for Christmas.
Jeff Turrittin was admitted to the Evening UST MBA program for spring semester 2012. He was quickly identified as an outstanding candidate with excellent academic credentials, professional experience and a life story of perseverance through difficult circumstances. Growing up in Plymouth, Minnesota, in the 1990s, Jeff remembers biking to the local store and buying baseball [...]
Networking—is certainly a buzzword in the business world, but in a tough economy it’s more important than ever. A recent survey of HR executives ranked networking as the most effective way to land a new job. Whether you’re actively looking for a new job or just want to expand your professional contacts, tonight’s Minnesota American Marketing Association’s [...]
The feature story in the winter edition of the St. Thomas Magazine highlighted for me one more example of why I am proud to be a part of the University of St. Thomas community. Assistant professor of mechanical engineering John Abraham took up the global-warming torch and presented the scientific case against Christopher Mockton of Scotland, one [...]
[youtube]http://www.youtube.com/watch?v=MvfhmabHRv8[/youtube] Single game tickets for the Minnesota Twins went on sale this past weekend, and it looks like the Twins are on track to break the 3-million attendance level this year. From the Star Tribune: “We haven’t reached the heights of 2010 or 2011, but demand is still really good,” said Kevin Smith, the Twins’ [...]
By Doug Jondle, Center for Ethical Business Cultures Research conducted by the CEBC reveals the existence of a gap in the perception of organizational business ethics between executives, managers and non-managerial employees in businesses from around the world. The data was collected through Kenexa’s WorkTrends™ survey representing more than 40,000 respondents from six countries (Brazil, [...]
Lisa Weier is having one of those semesters … busy, as usual, but nothing out of the ordinary enough to merit attention as a solo topic for The Scroll. So she has decided to weigh in on a number of issues.
There’s an adage that a happy customer will tell one person and an unhappy customer will tell… anywhere from four to 10, depending on who uses the adage. In the 21st century, this truism becomes even more powerful because an unhappy customer can tell literally thousands of people via a simple post – to a [...]
By David Rodbourne, vice president of the Center for Ethical Business Cultures A post-Valentine’s Day presentation convinced 190+ business professionals and students there is more to chocolate than indulging in that wonderful burst of flavor. “Chocolate and Beyond” offered by the Center for Ethical Business Cultures, explored The Hershey Company’s efforts to meet challenges in [...]
Susan Alexander learned all kinds of intriguing tidbits after she wrote in The Scroll earlier this month that purple is her favorite color. She now knows what trochaic tetrameter is, that violet – and not necessarily purple – may best define St. Thomas, and why her personal color is “logical tan.” Seriously! Read about this and take your own color (aura) quiz today in The Scroll.
Think it pays to be the smartest person in the office? Think again, says JobTrack.com. Author Joan Lloyd discusses the dismay/confusion a consistent over-achiever felt when passed up for a team leadership role. The reason this “smartest guy in the room” wasn’t the obvious choice? He was too arrogant, not collaborative, and quick to dismiss others’ ideas. [...]
The ACG Cup is a case study competition designed to give students from leading MBA programs across the country real-world experience and invaluable insights into mergers and acquisitions, investment banking, financial advisory and private equity. Each case study provides students with a unique opportunity to present valuation, capital markets and M&A strategic advice to a [...]
Dave Nimmer got around to comparing headlines the other day and concluded that St. Thomas, where talk is about mice in buildings, the demise of old couches and the towing of expensive cars, is in “very good shape” considering the gloom and doom elsewhere. Or it could be, he writes today in The Scroll, “that trouble and turmoil are relative.”