When German manufacturing giant Henkel partnered with Walmart to bring its flagship laundry detergent, Persil, to the American marketplace, it knew it needed not only a new brand but an attention-getting marketing campaign to appeal to U.S. consumers.
From triumphs and successes, to the struggles and challenges that come along with exponential growth, Buffalo Wild Wings CEO Sally Smith provided key insights on leadership, strategy and management that she learned along the way.
On June 25, 2015, the Supreme Court upheld the tax subsidies critical to implementation of the Affordable Care Act, letting the health care overhaul stand. Professor Jack Militello offers an analysis of the long-term impact of the ACA on the U.S. health care system. "The impact is irreversible."
There is a myth that successful companies begin with grandiose ambitions. The implication is that entrepreneurs should start with megalomaniac goals in order to succeed. To the contrary, 2015 Opus Distinguished speaker Guy Kawasaki’s observation is that great companies began by wondering about simple things, and this leads to asking simple questions that beget companies.
Whether you are in communication or some other area, and at a tactical or strategic level, think about what you did this week. Did you miss any opportunities for the organization because getting approval might have been difficult?
Muer Yang, Ph.D., a professor in the Opus College of Business Department of Operations and Supply Chain Management, was awarded the 2015 Susan E. Heckler Research Excellence Award. We asked Professor Yang to share some of his thoughts on how improving service operations can directly impact public policies and health care operations, what he’s working on now and how to spark curiosity in the classroom.