Patrick Klinger, vice president of marketing for the Minnesota Twins, and Charlie Callahan from Periscope, talked about the baseball team’s extremely successful “This is Twins Territory” advertising campaign at a recent Master’s Pub.
The promise and pitfalls inherent in refreshing the brand identity of an iconic corporate brand.
Entrepreneurship seems to be in the Cariveau family’s blood.
Today's post is in honor of National Bundt Day, November 15, and the impact one customer request can have on a business.
It has been very interesting to see so many of the major cities of China and see how much growth has taken place here. There are so many new skyscrapers! I know that this growth is not reflected across the whole country, but still while other countries have struggled during the recession, China has charged ahead.
Various surveys have noted that Minneapolis-St. Paul has a wide variety of cultural and recreational opportunities and supports a thriving business community. But did you realize that the Twin Cities are also the most "relaxed" major metropolitan area in the United States?
I'm writing this from my hotel in downtown Taipei, just a few kilometers from the tallest building in Asia, Taipei 101.
Today I am at the World MBA Tour fair in Shanghai. I met some great students in Beijing and thought now that it would be useful to share some student perspectives on the UST MBA program.
Throughout the next week admissions staffer Clark Gregor will be visiting Shanghai, Taipei and Hong Kong. Along the way he will be posting a few thoughts about business in China.
A four-person team of second-year UST MBA students won first place in a national Net Impact competition designed to challenge teams to analyze and propose business solutions for Integrated Packaging Corporation.
When it came time for Matt Burch to decide if he should pursue his MBA, he remembered his father’s advice that he should always “do his best.” Thus, with a wife and a new baby and a demanding position with HCMC, Matt began his MBA at the University of St. Thomas.
In French, résumé is both a verb, the past participle of résumer (to summarize), and a noun (a summary).
First Book provides new books to children in need, addressing one of the most important factors affecting literacy – access to books.
Like all things, the MBA program does eventually end; however, the learning doesn't have to, nor should it, really. Fortunately, our opportunities for life-long learning are quite endless these days.
Focused on energizing the entrepreneurial spirit of UST students across campuses and colleges, the Fowler Business Concept Challenge asks students to develop a business concept that has the potential to become a viable, high-growth business.
I advise students to follow the application instructions when applying to a graduate program: submit the required documents, adhere to word limits, complete the application by the deadline.
I have an axe to grind and am not going to “aks” whether you care.
Over 25 years (minus a one year “blip”). That’s how long UST Master of Business Communication student Jane Austin has been applying her talents to a career in the non-profit sector.
Stats class: Sure, there were formulas, graphs and oodles of computations, but nearly half of the class consisted of a rigorous discussion about effective decision-making, ethics, values and results.
Having a confident presence and genuine passion allows you to promote what you do well and how you might meet the prospective employers’ need.
Q: I am starting an international trade association for green marketers. Once we're up and running and have sufficient members, there will be lots of reasons to join. But right now in the beginning stage, how do I show enough value to persuade people to join?
The idea of lifelong learning used to be a bit abstract to me, but now I can’t imagine my life without it. As I ponder the list of things I want to do next, I am finding that the rigor of my MBA program has vastly expanded my view of what’s possible for me to accomplish.
With midterms approaching quickly it is apt that we consider the best ways to learn and study.
I'm a big fan of well-done presentations, like many of those found at TED Talks, and I find that one characteristic of those presentations is good data.
Virtual city planning is fun; just ask anyone who has spent hours entranced by Will Wright's classic game, SimCity.