Opus Magnum

Christopher Michaelson B Mag Portrait

‘Tis Better to Give than to Give Back

Last year in the United States, total charitable giving of more than 2% of GDP was redistributed from wealthy corporations and the well-to-do to comparatively needy organizations and the poor whose activities do not earn them enough in the free market.

The View from Dubai

I am on the road this week, recruiting students for the Full-time UST MBA program in Dubai and Abu Dhabi.
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It gets easier: a pep talk for new MBAs

One of the things I wish I would have been told is that the MBA process also becomes more enjoyable, not only because I am advancing my business acumen, but also because I have made friends in the program and am able to focus my studies on things I really enjoy.
Chris Puto

Ethics and the Economy

An important consideration for all of us in business is “what happens to ethics when the economy goes ‘south’?” The answer may not be simple.
OCB Marketing Conversation

Where theory and practice meet…on marketing

More than 200 UST students, alumni, and friends of the university gathered for the inaugural UST Intersections speaker series November 10. The event featured General Mills Chief Marketing Officer Mark Addicks and Opus College of Business Dean Christopher Puto.

Can I get that to go?

In his book The Art of the Start, Guy Kawasaki would call this move by a burger chain “flowing with the go.” If the market gives you lemons, and you make lemonade, which they in turn use as battery acid, you are now in the battery acid business.
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Five(+) Steps to Becoming a Successful Entrepreneur

With the experience of creating two distinct product lines and eventually selling these brands to S.C. Johnson, Monica Nassif, founder of Caldrea and Mrs. Meyer’s Clean Day shared her steps to starting a successful business at a recent UST Master’s Pub event.

The A Team

Margaret Murphy '02 M.B.A. starts from scratch to build an agency for the future.

Small Is Beautiful

Chris Cook '09 M.B.A. embraces the benefits of working for a small business.